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Krein

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B2B Marketing for Engineering & Industrial Sectors

Krein is a B2B Digital MarTech Agency, conceived to build a new perspective of consultancy in digital applied to B2B industries.

Certified Innovation Leader 2025 and 2026 (ranked 19th in Italy by Corriere della Sera & Statista), since 2020, the team has specialized in bridging the gap between complex industrial environments and digital growth, operating from its hubs in Milan, Florence, Mantua, and New York.

  • Min project size
    $25,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    Milano, Italy
  • Year founded
    Founded 2020

Overview by:

Reviewer avatar
Lapo Chirici
CEO & Co-Founder About the Team

3 Locations

  • Milano , Italy
  • Firenze , Italy
  • Mantova , Italy

Service Lines
CRM Consulting and SI
20%
Digital Strategy
20%
UX/UI Design
15%
Advertising
10%
Email Marketing
10%
Search Engine Optimization
10%
Content Marketing
5%
IT Strategy Consulting
5%
Marketing Strategy
5%
Select Focus Area
CRM Functions
Marketing automation
50%
Sales automation
40%
Other CRM focus
10%
Advertising Focus
Programmatic advertising
80%
Other advertising
20%
Content Marketing Focus
Copywriting
40%
eBook Writing
30%
Blog Writing Services
20%
Press Release Writing
10%
CRM Solutions
HubSpot CRM Consulting & Implementation
70%
Salesforce CRM Consulting & Implementation
20%
Microsoft Dynamics CRM
5%
Other CRM
5%
Digital and IT Strategy Consulting Focus
Digital Transformation
60%
IT Assessment
20%
Data Privacy Consulting
10%
IT Consolidation
10%
Platform SEO Focus
WordPress SEO
60%
Baidu SEO
20%
YouTube SEO
20%
SEO Focus
Other SEO
50%
Content development
20%
On site optimization
20%
Link earning & development
10%
User Experience Focus
UX Strategy
50%
User Research
40%
Usability Testing
10%
Industries
Manufacturing
50%
Energy & natural resources
20%
Medical
15%
Information technology
10%
Automotive
5%
Clients
Midmarket ($10M - $1B)
60%
Enterprise (>$1B)
30%
Small Business (<$10M)
10%

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Our Story

Krein is a B2B MarTech agency whose mission is to turn industrial complexity into commercial clarity. Its approach aligns Marketing, Technology, and Sales into integrated growth engines for highly-engineered brands in complex, long-cycle markets. ISO-certified and with a 90% client retention rate, its 30+ specialists merge CX, UX/UI, MarTech, and Agentic AI to design go-to-market strategies and rebuild digital ecosystems that B2B industrial companies need to grow and lead.

Meet the Team

Lapo Chirici

Lapo ChiriciCEO & Co-Founder

Lapo Chirici, CEO of Krein —Innovation Leader 2025, #19 in Italy— combines industrial engineering, MarTech, AI & Media Relations to turn technical B2B complexity into clear, scalable market advantages for highly-engineered brands.

What Sets Us Apart

Translating B2B Complexity into Clarity

We take engineered complexity and make it simple. We align Marketing, Tech, and Sales to consolidate your customer relationships across the entire B2B digital journey.

Pioneering Agentic AI & GEO

We revolutionize B2B consulting by merging MarTech with the latest digital innovations. We leverage Agentic AI and Generative Engine Optimization (GEO) to drive future-proof industrial growth.

Scientific Advisory Board Validation

Unlike generic agencies, our strategies are validated by our internal Scientific Advisory Board of PhDs, engineers, and researchers, ensuring unmatched technical empathy for industrial markets.

Quick Facts

6 years in business

Team Breakdown

B2B Strategy & CX Team (3)
UX/UI & Product Design Team (4)
MarTech & Automation Team (3)
AI Innovation & GEO Team (2) +3 Teams

Tools and Technology

HubSpot
Mailchimp
Figma
Monday.com
Make
GitHub
Docker
Adobe Creative Cloud
Vercel
Cloudflare
Google Cloud Platform

Commonly Asked Questions

Because we design complex B2B digital architectures, timelines vary. However, our agile methodology ensures rapid delivery. Initial strategic and CX discovery phases are typically deployed within 4 to 6 weeks, followed by continuous, iterative, and scalable MarTech rollouts.

We prioritize high-end quality over volume. We maintain a selective portfolio of active industrial clients. This ensures our multidisciplinary teams and Scientific Advisory Board can dedicate the deep "Technical Empathy" and strategic focus required for complex engineering sectors.

Absolutely. We are fully GDPR compliant. Furthermore, because we operate in highly regulated sectors like Aerospace and Defense, we hold strict ISO 9001 and AS/EN 9100 certifications, guaranteeing the highest global standards for data security and quality control.

We never separate strategy from execution. Our onboarding always begins with a deep "CX Discovery" phase. Our multidisciplinary team and Scientific Advisory Board analyze your technical ecosystem to align your Marketing, Sales, and Tech pillars before deploying any digital solution.

We partner with highly engineered B2B brands ready to scale. We are particularly focused on end-to-end digital transformations, complex CRM/MarTech architectures, and pioneering projects that integrate Agentic AI and Generative Engine Optimization (GEO) to dominate future-proof markets.

Locations (3)

Piazza Gae Aulenti 1 Torre B Milano, Italy 20124

10 - 15

Contact Krein

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