KMO HAUS

KMO HAUS is a Growth PR agency founded by Kaila O'Connor in December 2020 that turns commerce editorial into revenue and search visibility, connecting affiliate PR, commerce PR, SEO and AI answer visibility for DTC, retail and B2B brands. You may also know us by our original name, KMO Consulting.

Here's the simplest way to explain what we do. Your customer might Google a product, ask ChatGPT for a recommendation, read a "best of" roundup on a publisher they trust, watch a creator review and compare prices on Amazon, all before they ever click buy. Most brands manage those moments separately, with a PR agency over here, an affiliate manager over there and an SEO team somewhere else, which is how visibility gets fragmented and acquisition costs creep up. We connect them, so your products show up in the articles, search results and AI answers your customers already trust at the exact moment they're ready to purchase.

That's what we mean by Growth PR. Traditional PR is often measured in impressions, and transparently, impressions alone don't tell you much. Growth PR is measured in revenue, conversion rate, new customers and discoverability, because the editorial placements we secure carry tracked affiliate links, rank in Google and increasingly get cited by AI answer engines like ChatGPT, Perplexity and Google AI Overviews. Every placement has a job to do, and we can show you whether it did it.

The name matters to us too. HAUS stands for "humans are uniquely special." There's a human behind every placement: the commerce editor with revenue goals, the founder who poured everything into the product, the shopper trying to make a good decision and the team doing the work. We run the agency with that in mind, which means less burnout and rinse-and-repeat, and more space for thoughtful strategy, transparency and follow-through. That's what lets the work actually compound for our clients.