Email Editor Dev & Design for Email Mktg & Automation Co
- Custom Software Development UX/UI Design
- $10,000 to $49,999
- Sep. 2014 - May 2015
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They took the time to truly understand our needs, incorporating thoughtful details that streamlined our workflow."
- Information technology
- London, England
- 11-50 Employees
- Online Review
- Verified
Kiss My Button created a visual email editor for an email marketing and automation company. The team was responsible for building the platform's architecture, UX design, and integration.
Thanks to Kiss My Button's solution, the client saw a 35% design time reduction, 20% higher open rates, and 40% fewer errors during QA. The team met milestones on time, communicated proactively, and promptly addressed requests. Their responsiveness and user-centered approach were outstanding.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Moosend
Describe what your company does in a single sentence.
Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Kiss My Button to accomplish?
- To create the visual email editor of Moosend platform
SOLUTION
How did you find Kiss My Button?
Referral
Why did you select Kiss My Button over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Kiss My Button were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
As a marketing automation company known for high standards in email and campaign management, we sought a vendor to deliver an advanced online visual email design solution. The project required a robust platform that would seamlessly integrate with our existing tools, enabling marketers to craft visually engaging, responsive emails without extensive coding. Here’s how the vendor delivered across key areas:
1. Platform Architecture & User Experience (5/5)
The vendor excelled in designing a user-friendly, intuitive interface tailored for both technical and non-technical users. With a drag-and-drop builder, pre-built templates, and a clean UI, the platform allowed our marketing teams to easily create and customize email designs. The UX flow was well-thought-out, and the vendor's approach to usability testing ensured the platform felt intuitive right from launch.
2. Seamless Integration (4.5/5)
Integration with our marketing automation ecosystem was smooth, allowing data from our campaign management, segmentation tools, and analytics to connect directly with the email designer. This streamlined our workflow immensely. Minor initial compatibility issues were quickly addressed by the vendor’s responsive support team, resulting in a solid, scalable integration. This area could benefit from further API documentation, but overall, integration was a strong success.
3. Customization & Flexibility (4.5/5)
The platform offered impressive customization features that empowered our team to adapt emails for different audiences, leveraging personalized elements such as images, CTAs, and dynamic content blocks. Additionally, it supported mobile responsiveness and included detailed styling options. While most customization needs were met, expanding multi-language support could improve flexibility for global campaigns.
4. Visual Assets & Template Library (5/5)
One standout feature was the extensive library of modern, branded templates. The templates are visually polished and built with a marketing-first perspective, which aligned perfectly with our brand guidelines. The vendor also provided editable, brand-safe templates that helped our team maintain visual consistency across campaigns.
5. Testing & QA Features (4.8/5)
The platform included comprehensive testing tools, allowing us to preview emails across devices and troubleshoot potential rendering issues before launching campaigns. Features such as A/B testing, spam filter tests, and live previews were built-in, ensuring a high-quality output every time. The vendor also implemented collaborative editing, enabling real-time feedback and QA, which saved significant time during the review process.
6. Analytics & Reporting (4.7/5)
The vendor included insightful analytics and reporting functionalities, providing data on open rates, click-through rates, and conversion metrics directly within the platform. It also allowed us to monitor performance for different audience segments, and the integration with our existing data pipeline was smooth. Enhanced reporting features are on the roadmap, and we’re looking forward to seeing improvements in customizable metrics.
Overall Value and Support (5/5)
Throughout the project, the vendor's team provided exceptional support and responsiveness. From initial planning to post-launch assistance, they were dedicated to ensuring the solution met our needs. They offered regular updates, were proactive about bug fixes, and showed a strong commitment to incorporating our feedback into future upgrades.
Key Takeaways
Strengths: Intuitive design, strong integration capabilities, extensive template library, excellent testing and QA tools, responsive support.
Opportunities for Improvement: Expanded API documentation, enhanced customization for global campaigns, further customization in reporting metrics.
Final Verdict
The vendor delivered a solution that significantly elevated our email marketing capabilities, streamlining our workflows and improving our team's efficiency. With a few areas for growth, this platform has already proven to be a valuable tool that meets the high standards of a world-class marketing automation company. Highly recommended!
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased Campaign Efficiency
35% reduction in design and launch time: Drag-and-drop tools and pre-built templates sped up campaign creation, enabling faster, more agile marketing responses.
Improved Engagement Rates
20% higher open rates and 15% higher click-through rates: More personalized, visually appealing emails captured audience attention more effectively.
Higher Conversion Rates
12% rise in conversions from email campaigns: Enhanced personalization options contributed directly to revenue-impacting conversions.
Reduction in QA Errors
40% fewer errors during QA: Integrated testing tools helped catch issues early, ensuring emails were professional and error-free.
Expanded A/B Testing
50% increase in A/B tests: Simplified testing options fostered experimentation and data-backed decision-making.
High User Adoption
90% adoption and 88% satisfaction among users: Positive user feedback validated the solution’s intuitive design and usefulness.
Lower Dependence on Tech Support
30% reduction in support requests: Non-technical users could independently create and manage emails, improving team efficiency.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The vendor demonstrated strong project management skills, consistently delivering key milestones on schedule and within project scope. They proactively communicated progress updates and adapted timelines as needed to accommodate our feedback, ensuring alignment throughout the project. Our requests were handled promptly, and their team remained highly responsive to any questions or adjustments we required. Overall, they maintained a collaborative approach that was flexible and client-focused, helping to keep the project moving smoothly.
What was your primary form of communication with Kiss My Button?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about this company was their exceptional commitment to user-centered design, ensuring the platform was intuitive and functional for both technical and non-technical users. They took the time to truly understand our needs, incorporating thoughtful details that streamlined our workflow and enhanced the platform's overall usability. Their responsiveness and proactive problem-solving also set them apart, as they quickly addressed challenges and delivered solutions tailored to our feedback. Additionally, their focus on quality and attention to detail in every aspect—from design to integration—showed a level of dedication that exceeded our expectations.
Are there any areas for improvement or something Kiss My Button could have done differently?
While Kiss My Button delivered an impressive solution overall, a few areas for improvement emerged. First, enhanced documentation would have been beneficial, as this would have made it easier for our technical team to implement certain custom functionalities independently. Additionally, expanding the customization options for global campaigns—such as multilingual support and region-specific settings—would help make the platform more versatile for international audiences. Improved flexibility in analytics and reporting customization could also add value, enabling us to tailor metrics to specific campaign needs. Finally, periodic training sessions or resources for new platform features would help users maximize the tool's potential as it evolves.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
