Keystone Media

BACKGROUND

Please describe your company and position.

I'm an executive of Maven Capital Partners

Describe what your company does in a single sentence.

Maven is a leading private equity and property manager, who partners with ambitious, entrepreneurial management teams to accelerate growth, and serve thousands of investors with the goal of delivering exceptional returns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Keystone Media to accomplish?

• Provide evergreen content that can reinforce key messages, aid comprehension, and nurture investor relationships over time.
• Equip internal teams with clear, on brand explainer tools for presentations, website use, YouTube, and wider digital channels.
• Update existing material with a more modern, polished, and premium feel.
• Demystify private equity by making complex, technical concepts accessible and easy to follow.
• Add an educational layer to communications, supporting long-term investor understanding and confidence.
• Ensure content reflects Maven’s tone, professionalism, and sophistication - avoiding generic or cartoonish styles.
• Achieve the right mix of professional, polished delivery while still being engaging, human, and approachable.
• Position Maven as credible and forward-thinking, enhancing the brand image through high quality visual storytelling.
• Ensure strong collaboration, clear communication, and valuable creative input throughout.
• Build confidence in animated and video content as an effective, repeatable channel for future campaigns.

SOLUTION

How did you find Keystone Media?

Online Search

Why did you select Keystone Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Keystone Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We required two animated videos which explained Venture Capital Trusts (VCTs) and Maven Investor Partners. For the VCTs video, we had created something a couple of years ago but felt it was time for a refreshed version that had a more modern, premium feel to it. For Maven Investor Partners, we did not have a video at all, and given the importance of showcasing this product, it felt like the right time to create something professional that could clearly explain the proposition. Project Deliverables: Two animated videos, each up to 2 minutes and 45 seconds in length, in English, which included music, voiceover, and subtitles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complex financial concepts were simplified and explained in a way that was easy for prospective investors to understand.

Videos were described as “on-brand,” “professionally executed,” and reflective of Maven’s tone, values, and sophistication.

Content struck the right balance of being polished, credible, and professional, while still engaging and approachable.

Videos became lasting assets integrated into the broader marketing mix, including website, YouTube, outbound communications, and client presentations.

Internal teams found the videos useful for aiding discussions and presentations, helping to reinforce key messages.

Both internal stakeholders and client facing teams provided strong feedback, validating the quality and utility of the final deliverables.

The project increased confidence in using video as a medium for future campaigns, demonstrating its effectiveness in building trust and education in a long sales cycle.

The videos successfully avoided extremes of being too technical or too sales driven, striking the exact tone required for financial communications.

Seni & Keystone Media understood the financial audience and struck the precise tone Maven needed for credibility and engagement.

The production process was smooth, collaborative, and efficient, with Keystone Media providing strong creative direction and clear communication throughout.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the start, Keystone came across as really switched on, approachable, and full of creative ideas. What stood out was how well they understood the balance we were looking for, something polished and professional but still engaging and accessible to our audience. Working with Keystone made the process easy from start to finish. Their communication was clear, the planning was well organised, and creative direction really lifted the final result. They listened to what we needed but also added his own ideas that made the videos stronger.

What was your primary form of communication with Keystone Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Seni from Keystone was a pleasure to work with, organised, creative, and he made what could have been a stressful process really enjoyable. 

Are there any areas for improvement or something Keystone Media could have done differently?

No, we were fully satisfied with the work Keystone carried out for Maven and wouldn't change anything.