Keting Media

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an institute that offers courses and certifications in modern executive protection, focusing on preventive and anticipated methods to improve the security of people with critical importance. We base our work on more than 20 years of research and teaching.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Keting Media?

We hired Keting Media to build the web platform for our executive protection academy. Our main objectives were to have a custom, professional, and authoritative website that reflected the level of our courses and certifications. We also wanted to promote and sell our courses and certifications online, manage events and an affiliate system in one place, and reach a wider, even international, audience through a multi-language site. Overall, we wanted to professionalize our digital presence and grow the reach and enrollment of our programs.

SOLUTION

What was the scope of their involvement?

Keting Media has handled the complete design and development of our web platform. The scope includes custom UX/UI design from scratch with an authoritative identity aligned with our brand, full custom web development, an e-commerce module to promote and sell our courses and certifications, an events section, an affiliate system, a blog, a multi-language site for a national and international audience, and technical SEO and speed optimization.

What is the team composition?

We’ve worked with one teammate from Keting Media.

How did you come to work with Keting Media?

We found them through a referral. They had high ratings and were referred to me.

What is the status of this engagement?

We started working with Keting Media in February 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results of our engagement with Keting Media are very clear. Our annual website traffic has grown 4x after launching the new platform. On top of that, we’ve seen more inquiries and enrollments for our courses and certifications. Course sales and event management have become far more efficient; they used to be manual. We’ve also projected a much more professional and authoritative image in line with our academy's level. The multi-language site has opened the door to an international audience. We’ve gained over 5,000 new students across our courses and certifications. Roughly 40% of our current enrollments come from international students, which was practically impossible before.

How did Keting Media perform from a project management standpoint?

Their project management is very good. They keep clear, constant communication via WhatsApp, email, and meetings. They deliver updates and milestones on time and are responsive to questions and adjustments. Overall, they meet the agreed timelines and consistently feel like an organized, professional team.

What did you find most impressive about them?

What impresses us most about Keting Media is their ability to understand our world (executive protection) and translate it into a platform that conveys authority and professionalism. They don’t use templates; everything is custom-built for our business. They also blend design and engineering really well. The site not only looks premium, but it’s also fast and genuinely helps us sell and enroll students. They feel like a partner, not just another vendor.

Are there any areas they could improve?

There’s very little they can improve on; the project has gone really well. If I had to mention something, it took us a bit at the start to align on every detail of the scope. However, they handled it quickly, and it didn’t affect the final outcome. Overall, it’s been a great experience.