Kerofrog Pty Ltd

BACKGROUND

Please describe your company and position.

I am the I am the founder of NeuroFrog. of www.neurofrog.com

Describe what your company does in a single sentence.

NeuroFrog is a mobile app that provides neuroscience-backed parenting tools for modern families. Our goal is to provide parents with daily activities, curated advice, and a supportive community all in one place.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kerofrog Pty Ltd to accomplish?

• We hired Capi Product to completely redesign the UX/UI of our mobile app
• Our primary goal was to improve the usability of the app, making it more intuitive and engaging for parents.

SOLUTION

How did you find Kerofrog Pty Ltd?

Referral

Why did you select Kerofrog Pty Ltd over others?

Empathy

How many teammates from Kerofrog Pty Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit & Ideation: Conducted competitor and product audits, developed a sitemap, and defined user flows.

• UI Design & Prototype: Redesigned all major screens, including onboarding, daily activities (Nurture), community

(Circle), and settings.

• Usability Testing & Iteration: Ran both in-person interviews and online surveys to gather feedback, and iterated

based on real user insights. They also provided a comprehensive design system for our development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement: Parents found the new interface far more approachable, with a significant increase in early interactions with key features like daily activities and community chat.

• User Retention: The new onboarding flow led to a noticeable reduction in drop-offs.
• Development Efficiency: The design system they provided helped streamline the development process and avoided delays.
• User Feedback: 80% of users reported a better experience navigating the app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly structured and transparent. Weekly check-ins were productive and kept us on track. Every task is delivered on time, and they're very responsive to our feedback, addressing any concerns promptly.

What was your primary form of communication with Kerofrog Pty Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to think through every interaction from the user's perspective was particularly impressive. They did not simply focus on the design but also on how users would interact with the app, particularly in the niche, emotional space of parenting.

Are there any areas for improvement or something Kerofrog Pty Ltd could have done differently?

There’s nothing major to improve, but we would have liked to see more A/B testing on product images and descriptions to further optimize user engagement.