Kasvu Digital

BACKGROUND

Please describe your company and position.

I'm an executive at Axellite Comprehensive Health

Describe what your company does in a single sentence.

Health and leadership coaching services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kasvu Digital to accomplish?

• Increase sign-ups by bringing more qualified visitors to our website through paid advertising on Google and Meta (Facebook and Instagram).
• Build a clear digital strategy: who to target, which channels to prioritize, and how to measure what actually brings in new customers.
• Stop guessing with our marketing budget and invest where the return is proven.

SOLUTION

How did you find Kasvu Digital?

Referral

Why did you select Kasvu Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Kasvu Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goals: Increase sign-ups by bringing more qualified visitors to our website through paid advertising on Google and Meta (Facebook and Instagram). Build a clear digital strategy: who to target, which channels to prioritize, and how to measure what actually brings in new customers. Stop guessing with our marketing budget and invest where the return is proven.

Key Metrics: Sign-ups increased by 34% within 4 months of launching the campaigns. Cost per sign-up went from $55 to $21. Every sign-up is now tracked back to the ad and channel that generated it, so our budget decisions are based on data, not intuition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sign-ups increased by 34% within 4 months of launching the campaigns.

Cost per sign-up went from $55 to $21.

Every sign-up is now tracked back to the ad and channel that generated it, so our budget decisions are based on data, not intuition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kasvu (François) managed our paid advertising and guided our overall digital strategy. Strategy: reviewed our website, offer and audience, then defined our priorities, target customers and the channels worth investing in.

Google Ads: set up and managed Search campaigns reaching people actively looking for what we offer, with ongoing keyword, ad and bid optimization.

Meta Ads: created and managed Facebook and Instagram campaigns to reach new audiences and retarget website visitors. Tracking: set up conversion tracking so each sign-up could be tied to the campaign that generated it. Reporting: regular check-ins with clear results and recommendations on where to adjust the budget. What stood out was François's hands-on approach: he explained things simply, responded quickly and treated our budget like his own.

What was your primary form of communication with Kasvu Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Kasvu Digital was relatable, offered high-quality work, delivered on time, and maintained good communication.

Are there any areas for improvement or something Kasvu Digital could have done differently?

no