Kapita Research is a market research company in Iraq that helps businesses, investors, policymakers, and organizations make confident decisions using reliable local data and real market insight. Since 2019, we combine strong on the ground expertise, verified data sources, and a trusted network across Iraq to deliver research that’s practical, accurate, and built for real business outcomes.
We provide tailored research solutions based on your goals, whether you’re entering the Iraqi market, launching a product, assessing competition, or validating demand. Our work blends quantitative and qualitative methods to ensure findings are actionable, not just descriptive.
Our core solutions include:
Research as a Service: Custom market research in Iraq designed around your business questions, consumer insights, competitor analysis, pricing research, brand perception, and more.
Research as a Product: Ready-to-use market intelligence reports covering key industries and private sector trends in Iraq.
Iraqi Data Platform (iData): Interactive dashboards and advanced data analysis to support continuous decision-making and collaborative projects.
Business Landscape Magazine: A quarterly publication tracking Iraq’s private sector, investment trends, entrepreneurship, and business developments.
At Kapita Research, we focus on clarity and partnership, working closely with clients to align research outputs with strategic priorities and deliver insights you can act on immediately.
Kapita Research conducted qualitative interviews with car owners on behalf of a marketing research firm. The team managed the entire fieldwork, including recruitment, incentives, and the facility.
Kapita Research completed the project, meeting the required quota in Iraq. The team demonstrated excellent project management skills and was highly professional. Kapita Research's collaborative approach and effective communication via virtual meetings were key elements of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Research Manager of Mii
Describe what your company does in a single sentence.
Marketing Research
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Kapita Research to accomplish?
Qualitative interviews with Car owners
SOLUTION
How did you find Kapita Research?
Online Search
Why did you select Kapita Research over others?
High ratings
Pricing fit our budget
How many teammates from Kapita Research were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Managing the fieldwork , recruitment, incentives, facility
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Accomlished the required quota in Iraq
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was on time and even managing the client there was perfect and the end client thanks them for thier proffessional job
What was your primary form of communication with Kapita Research?
Virtual Meeting
What did you find most impressive or unique about this company?
The collaboratiin between the team members
Are there any areas for improvement or something Kapita Research could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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1 Reviews
Our Story
We are Kapita Research, a Baghdad-based company delivering local market intelligence across Iraq. Our analysts combine on-the-ground knowledge, sector research and publications to map business landscapes for clients. Rooted in regional expertise, we prioritize rigorous data, contextual analysis and practical insights that have informed public and private decision-making across the market.
Meet the Team
Fatima Suhail LattofMarketing Lead and Research Analyst
Urban Planning and Design graduate and Marketing Lead and Research Analyst at Kapita Research, contributing to context-driven market research, insight development, and decision-ready communication for clients operating in complex markets.
Ameer LoayData Collection Manager
Data Collection Manager at Kapita Research and senior pharmacy student at the American University of Baghdad, leading data acquisition, coordinating field teams, and ensuring high-quality, reliable data for context-driven research in complex markets.
Yousif AhmedSenior Research Analyst
Essam Al-SibaheeResearch associate
A researcher at Kapita Research Team with an MBA and a focus on market research and applied business analysis in Iraq. His work covers sectors including Q-commerce, fintech, retail, and real estate, using mixed research methods such as
Mohammed Mustafa ImranResearch and Development Analyst
R&D Analyst focused on designing field-ready research methodologies and collecting primary data at scale. I translate real market conversations into structured insights that guide strategy, products, and partnerships.
Mohammed HayderField Researcher
Field Researcher with a background in medicine and Public relations. Working with patients taught me how to listen closely, ask the right questions, and gather accurate details—skills I now use on the ground to collect reliable data.
Aya SalamBusiness Development Lead
A professional driven by a human-centered perspective on work and impact. With a background in dentistry and experience in business development and ecosystem management, she blends analytical thinking and empathy to understand people.
Athar HakeemProject Coordinator
Project Coordinator at Kapita Research. Aeronautical Engineer with experience in operations management, aviation planning, and financial operations. Passionate about research, process improvement, and community development.
What Sets Us Apart
Deep Local Market Access in Iraq
On-the-ground field teams across key governorates, enabling hard-to-reach consumer and B2B insights that desk research can’t capture.
Evidence-Based Insights for Emerging Markets
We combine primary field research with rigorous analysis to support decision-making in complex, data-scarce environments.
Decision-ready outputs
Clear implications, sizing, and competitor/route-to-market recommendations—so clients can act, not just read charts.
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