Kalicube

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an AI-powered SEO platform. We automate part of the SEO process.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kalicube?

We needed help with content and digital strategy, so we hired Kalicube. 

SOLUTION

What was the scope of their involvement?

We rely on Kalicube to promote our product. They handle our digital strategy and marketing and provide a series of services. This includes a podcast that’s organized with influencers from various agencies. We sponsor the podcast while they do everything from creative to promotions. 

Our teams have also organized events together. Their resources do the promotion of our brand and bring us visibility. On top of that, they help us present solutions to new clients. They also contribute to us through their website in terms of sharing knowledge and outreach activities. Our team has also done a training session with Kalicube to understand more about how they manage our brand. 

What is the team composition?

We have three points of contact from Kalicube.

How did you come to work with Kalicube?

They were recommended and described to us as a credible and professional team in the SEO world. 

How much have you invested with them?

We’ve spent around €20,000 (approximately $21,000 USD). 

What is the status of this engagement?

Our engagement started in January 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve gained more visibility because of Kalicube. In fact, we’ve acquired some referrals and important new clients because of the work we’ve done together. The team is truly professional and well-suited for supporting agencies and software companies like us. 

How did Kalicube perform from a project management standpoint?

Their project management style is good, and they’re always on time at events. To communicate, we use email, Zoom, and Slack. We use Trello for project management. 

What did you find most impressive about them?

They’re knowledgeable about their niche.

Are there any areas they could improve?

No, there aren’t any. I’m happy with their work. 

Do you have any advice for potential customers?

If you need experts to grow your team and spread the word about your brand, Kalicube is a great option. If you rely on SEO, they can generate value for your business. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Serenata Flowers

Describe what your company does in a single sentence.

Serenata Flowers is an online florist in the UK

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kalicube to accomplish?

• Improve Brand SERP
• Improve webpage ranking

SOLUTION

How did you find Kalicube?

Referral

Why did you select Kalicube over others?

Referred to me

How many teammates from Kalicube were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kalicube worked on improving the ranking of Serenata Flowers and this was achieved by clearing up our digital ecosystem. To acheive this Kalicube developed strategies and checklists where we had tasks to complete to ensure that we were feeding google the clearest information about our brand. They helped across social media channels, online profiles, our own website content updates, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SEO ranking 
• Google Knowledge Panel introduction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were excellent at project management, especially Allyssa who was a great communicator and very thorough. We would get weekly updates and have bi-weekly meetings. I always felt like everything was covered

What was your primary form of communication with Kalicube?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very eager to share learnings and actually upskill their clients, made it very pleasant and rewarding to work for.

Are there any areas for improvement or something Kalicube could have done differently?

Perhaps to include the 'Why' as to why we needed to do certain tasks