Jumpfactor - MSP Marketing

BACKGROUND

Please describe your company and position.

I am the Former Director of Marketing of Executech

Describe what your company does in a single sentence.

Executech is a manged IT service and cybersecurity solutions provider. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jumpfactor to accomplish?

• Increase leads from inbound traffic

SOLUTION

How did you find Jumpfactor?

Outreach

Why did you select Jumpfactor over others?

Expertise

How many teammates from Jumpfactor were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the years, Jumpfactor provided ongoing SEO support which included strategy, content creation, keyword optimization, local listing, optimization, backlinks, and much more. During that time and as part of the overall goal of increasing leads, they also helped us launch a redesigned and reoptimzed website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At last review, the Jumpfactor program had generated over $10.1 million in new revenue, and likely much higher now. This has become the most reliable and consistent source of revenue. The marketing cost-to-acquire per client (MCAC) is under 5%—that’s outstanding when most MSPs or even B2B companies aim for anything under 20%.

Our sales team now can reliably rely on a stream of leads. We're able to set fairly accurate benchmarks and forecasts based on the inbound channel alone and it is now attributing to over half, at least, depending on the month or quarter, of our net new Revenue - which is fantastic.

Jumpfactor created exponential growth for us.  We have seen 10X our website traffic—going from 1,500 to over 15,000 buyer-intent visitors per month. On top of that, we exploded from 200 keywords on page one to over 4,100. That level of growth positioned us as a leader across all our markets.  The numbers have grown even higher since last checked.

Inbound is now our most consistent source of quality leads—people raising their hand, ready for an appointment. We went from inconsistent, sporadic leads to averaging 30+ SQLs per month, hitting as high as 38 per month. That’s transformed our sales team’s ability to reliably forecast and close deals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Jumpfactor was incredibly responsive to our needs. The channels of communication were always open and consistant. Jumpfactor's onboarding process stands out as benchmark standard for any service business. I have never been thorugh a process so thorough and organized that set the relationship up for success from the start.

Jumpfactor's turnaround time on content and other projects was also consistant and well-communicated. 

What was your primary form of communication with Jumpfactor?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jumpfactor has a special sauce. They’ve dialed it in, and it’s worth the cost to get that sauce. Frankly, I’ve helped other MSP owners vet agencies, and none have worked out like Jumpfactor. They just deliver.

In particular, their up front focus on our company goals was refreshing compared to other SEO vendors I had worked with. They lead with understanding our sales and marketing process and how they could plug in and start driving results quickly. No other SEO agency I have worked with has been that clear and focused on bottom-line metrics. 

Are there any areas for improvement or something Jumpfactor could have done differently?

Over the many years working together, there were moments of ebbs and flows in the quality of communication but Jumpfactor was always very receptive and responsive to my feedback. I applaud their openness to feedback in general.

I also admire how they are willing to experiment and reinvent their processes as times have changed.  

BACKGROUND

Please describe your company and position.

I am the Vice President Marketing of an IT company

Describe what your company does in a single sentence.

We are a managed services provider that helps organizations with information technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jumpfactor to accomplish?

• Search Engine Optimizaiton Program
• Drive Leads
• Build Brand Awareness

SOLUTION

How did you find Jumpfactor?

Online Search

Why did you select Jumpfactor over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Jumpfactor were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Jumpfactor to be our digital search engine optimization agency and to build a digital footprint for our organization. They were to bring their expertise in SEO, content and digital marketing to ultimately help drive traffic, leads and conversions to our website. With their help, we've grown our digital footprint 20fold and digital marketing has been the number on ROI driver for my team. 
We have been able to drive consistent leads and many companies we work with today came from a web lead and our partnership with JF. To date, the Jumpfactor driven results account for approximately $49.6 Million dollars in revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from our sales team getting five or six leads a year out of marketing, to now consistently receiving between 200-300 leads a year. The initial results in the program were phenomenal and helped us drive 70 to 80 new logos a year, many of which are thanks to Jumpfactor. 
Our website traffic has grown from approximately 2,000 monthly visitors, mainly driven by branded searches at the outset, to as high as 20,000 unique visitors per month, marking a tenfold increase. Naturally, this has translated into a substantial rise in our lead generation, with the number of monthly leads surging from just a handful or even none in certain months to a consistent 20-40 a month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The quality of service and expertise from Zamir and the Jumpfactor team is unparalleled. They're not just a tactical SEO partner; they're a strategic digital marketing partner who holds themselves and their team accountable. Their account management strategy is robust, with regular action plans and deadlines. Senior management, including Danny, gets involved to drive strategy, ensuring that we're not just keeping up but staying ahead. If ever an issue, they were quick to investigate, create a roadmap, and respond to the inquiry. 
We are a very robust business with a lot of goals and many initiatives, and JF was great in helping prioritize while keeping the lights on monthly. It's this level of engagement, partnership and accountability that sets them apart.

What was your primary form of communication with Jumpfactor?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In one word - Teamwork. They have an array of resources that help with different initiatives and they are flexible in the approach to handle challenges as they arise, while still keeping a consistent strategy. The account team can tap into those resources and has the flexibility to adjust as needed to resolve issues at hand.

Are there any areas for improvement or something Jumpfactor could have done differently?

I would say that Jumpfactor always puts their best effort forward for our business. We talked about visibility and reporting a few times, but that would be the only area of growth I would recommend. And, to be clear, I would not say they didn't offer or they failed in this area. I would only say that I wanted more.

BACKGROUND

Please describe your company and your position there.

I am the Chief Revenue Officer at a financial services company aimed at helping growing businesses with all their finance and accounting needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jumpfactor, and what were your goals?

We needed a new vendor to manager our website, help with our blog, improve our SEO, and help with management of our SEM ad campaigns. We evaluated several vendors during this process.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a medium-formal RFP, asking several vendors for responses to some basic questions as well as asking for a price quote and a list of suggestions for our current site and current marketing initiatives. Jumpfactor was always a step ahead and incredibly organized through the process.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope started with pretty thorough audits of each (site, SEO, blog, SEM). We did a set of background meetings. And then upcoming read outs on quarterly plan as well as standard weekly check ins.

How many people from the vendor's team worked with you, and what were their positions?

We have an account manager who does a great job of keeping the day to day moving as well as a few others to pull in for strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen modest increases in overall rankings and general traffic.

Describe their project management style, including communication tools and timeliness.

They are very organized.

What did you find most impressive or unique about this company?

I have been most impressed by their overall organization and professionalism.

Are there any areas for improvement or something they could have done differently?

Results are hard and I think we've talked about a lot of great things - and progress has been made - but of course I want to see more.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an it services company

Describe what your company does in a single sentence.

We provide world-class Managed IT Services to small and medium businesses in Western Canada

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jumpfactor to accomplish?

• Inbound Marketing

SOLUTION

How did you find Jumpfactor?

The contacted us

Why did you select Jumpfactor over others?

• Good value for cost
• Company values aligned

How many teammates from Jumpfactor were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with JumpFactor to help us acquire business through inbound marketing efforts. Thanks to Jumpfactor, our Google My Business page is thriving with reviews and our website has transformed into a powerful lead generator. We've seen an increase in visibility and a substantial improvement in our Google rankings.

They've provided us with top-notch content for our service pages, contributing to a substantial decrease in our cost per lead. Working with Jumpfactor has allowed us to focus on our core business while they expertly handle our inbound marketing. Our partnership has made a tangible difference to our operations and overall growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we began our collaboration, we've generated an impressive $9330 in monthly recurring revenue (MRR), thanks to their inbound marketing efforts. Our Google My Business page is now vibrant with reviews, and our website is a dependable source of leads. They've amplified our visibility on Google, enhanced our rankings, and enriched our service pages with high-quality content.

Moreover, our cost per lead is the best among MSP industry standards. Jumpfactor's support has allowed us to focus on our business while they expertly navigate the complexities of inbound marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of Jumpfactor's strengths is their exceptional project management approach. Our onboarding experience was smooth and any queries we had were addressed in no time. The well-timed status calls and meetings have kept us updated without overwhelming our schedules. It's a pleasure to work with a team that values effective communication and efficiency.

What was your primary form of communication with Jumpfactor?

Virtual Meeting

What did you find most impressive or unique about this company?

umpfactor's team is highly knowledgeable, particularly in SEO. They take a proactive stance, constantly seeking ways to better our results and the services they offer. It's comforting to know we are in the hands of experts who are always learning and evolving, with Danny being a particularly knowledgeable resource.

Are there any areas for improvement or something Jumpfactor could have done differently?

Not at this time. They do an excellent job!