Jessica Jones

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Chromatic, a digital agency that does programming and web design.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jessica Jones?

Our brand was a bit stale and no longer aligned with our organizational identity. We needed help in branding and design. 

SOLUTION

What was the scope of their involvement?

Jessica helped us rebrand our company. They created our new logo, color palette, company values, and brand guidelines. They focused on who we were and what brand archetype would fit us. Through our sessions, we realized how we should be portrayed in the marketplace — that we were experts and craftspeople. 

Jessica primarily used Illustrator, InDesign, and Photoshop. They gave us PDF and source copies of the designs. 

What is the team composition?

I worked with Jessica (Owner). 

How did you come to work with Jessica Jones?

We did extensive research through Clutch and our network. We interviewed about 12 branding agencies, and we landed to Jessica through a referral. They fit our culture and budget, so we chose to work with them.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We worked together from October–December 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received overwhelmingly positive feedback with our new branding. Folks who saw it agreed that it reflected our maturity as a company and helped us stand out. 

Jessica brought to life our company identity and made our brand harmonious with what we were trying to sell. I’m 100% satisfied with their work, and they’ve exceeded my expectations.  

How did Jessica Jones perform from a project management standpoint?

Jessica was excellent at project management. We communicated through Zoom calls and emails. 

What did you find most impressive about them?

Jessica had the ability to understand people — she successfully extracted from our team what our brand needed to be and ultimately delivered an amazing product. Her approach was fantastic, and it worked really well for our team. She was organized and talented in her field.

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Come with an open mind and let Jessica do her thing. 

BACKGROUND

Please describe your company and your position there.

I am the Director of Communications at The Hamlin School in San Francisco, California. We are an all girls independent K-8 school serving approximately 425 students from dozens of zip codes throughout the Bay Area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jessica Jones?

Hamlin is over 150 years old, and the mighty lion (we call her 'Leona'!) has been associated with our school as a mascot and protector ever since. Our previous Athletics logo indeed featured a mighty lion, but it was one with a mane - i.e. a male lion. As an all girls school that strives to surround students with strong female leaders and role models each day, and with a much-needed new gym currently under construction, we felt it was time to unveil a brand new, modern, inspiring look for our Athletics logo - a strong, bold, fiercely female lioness.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on the context of our logo redesign, we felt strongly about working with and supporting a woman-owned design firm. After reaching out to several, we ultimately chose to work with Jessica. From the first moment of contact, she demonstrated her enthusiasm for the project and understanding of our direction and vision. She explained the process clearly, shared relevant examples of her work, and communicated effectively about timelines, pricing, etc. Among the designers we communicated with, Jessica was the clear choice!

Describe the project in detail and walk through the stages of the project.

The first step was filling out a 'discovery questionnaire' to help Jessica learn more about our school and our vision/hopes for the logo redesign. I also provided her with some additional background materials on our school (i.e. Admissions brochure, annual magazine) to give her an even better sense of what our school is all about.

After reviewing the materials, Jessica scheduled an initial phone call with myself, my boss, and our Head of School to discuss the project in more detail and talk about the inspiration behind our school and the logo redesign. About a week later, Jessica sent the first round of designs which included 2 main options, as well as a video walkthrough with her comments (in lieu of scheduling an additional phone call, which we appreciated given the busy schedules of our team).

We were amazed by how well she captured our vision in the very first round! We chose 1 of the 2 options, and continued to refine and tweak it from there over the next 2-3 weeks until we reached the final product. Jessica was great about communicating and really taking our feedback into account after each round and incorporating it into the next iteration. At the conclusion of the project, she provided a very detailed and thorough design package that included a variety of design files for print and digital use and a comprehensive usage guide.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Jessica for the entire duration of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received an extremely enthusiastic response from our community about the new logo, and are looking forward to seeing her on our new Athletic uniforms, swag items, and gym walls in the year ahead!

How effective was the workflow between your team and theirs?

The idea of completely redesigning and launching a new logo was exciting, but also a bit daunting and intimidating. Thankfully, the process could not have been easier or more enjoyable than it was working with Jessica. In fact, my colleagues and I often remarked how FUN the project was, mainly thanks to Jessica. She communicated quickly and thoughtfully throughout the project, clearly explained the process/steps and timeline, and brought joy and enthusiasm to each and every interaction.

What did you find most impressive or unique about this company?

We were most impressed by how well Jessica "got" us from the get-go, and by her creative talent. She took the time to learn about our school and what makes us special and unique, and was able to translate that into a beautiful, powerful logo that perfectly captures the spirit of our school. Our team had no idea where to even start in terms of conceptualizing a new logo, so we were blown away by the results and enjoyed following Jessica's creative process from start to finish.

Are there any areas for improvement or something they could have done differently?

If we could go back and do it all over again, I honestly can't think of anything we would do differently. Everything was communicated effectively and efficiently, and the project was completed in a timely manner.