Jayme Cowley Media Co.

BACKGROUND

Please describe your company and position.

I am the Co-Chair, Communications of Women's Infrastructure Network

Describe what your company does in a single sentence.

Started from an interest expressed from women in the infrastructure industry to network with each other, WIN was initially established informally across the country in Canada in Toronto, Vancouver and Calgary to bring women together across disciplines. Since that time, due to the overwhelming interest, we have added chapters in Ottawa, Montréal, and Halfiax in addition to expanding our base to over 2,500 members across Canada. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• Interview the emerging and outstanding award nominees and capture their stories and backgrounds.
• Tell the WIN story from the last 10 years

SOLUTION

How did you find Jayme Cowley Media Co.?

Referral

Why did you select Jayme Cowley Media Co. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Jayme Cowley Media Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Jayme and his team to film 3 videos, 2 of which interviews our shortlisted nominees from the emerging and outstanding leader categories. The third video highlights WIN from the last 10 years, as well as the number of applications we have received this year. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of videos delivered in a short timeline and the messaging of the videos.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, responded quickly, and were timely with our edits.

What was your primary form of communication with Jayme Cowley Media Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jayme has a way of interviewing the subjects that allows them to tell their stories and highlight key messages that the viewers will find interesting. This really resonated with our audience and viewers. Jayme also suggested a creative backdrop idea that created a cohesive feel to our virtual and in-person interviews. He was incredibly professional, punctual, and patient.

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Owner / Principle Photographer of Jamie Poh Creative

Describe what your company does in a single sentence.

I offer Commercial Photography to small to medium and sometimes large businesses and solopreneurs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• To put together a Sizzle Reel for AWS

SOLUTION

How did you find Jayme Cowley Media Co.?

• Referral
• Other

Why did you select Jayme Cowley Media Co. over others?

• Referred to me
• Company values aligned
• High level of expertise on video production/trustworthy

How many teammates from Jayme Cowley Media Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Produce a 2-3 minute sizzle reel to promote a program at the company. Jayme Cowley Media Co helped with offering professional guidance for producing this video and his knowledge and expertise were immensely important to the completion of this project in a timely manner which was a very tight deadline. Jayme and his team provided advice, editing, motion graphics and animations, voice over recording, stock research and we would not have been able to complete this without him!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deadline for video production were met as promised Video aligned with/exceeded clients wants and needs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jayme and his editor Matt were amazing to work with. Both of them have a calm and collected personalities and spoke very confidently to what the asks were and gave realistic expectations. This helps ensure that we are all on the same page and the client is aware of what can or cannot be done given the timeline and any other restrictions such as budget. The project was delivered on time and client is happy to be able to present this on their expected deadline.

What was your primary form of communication with Jayme Cowley Media Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jayme and Matt are very knowledgeable on everything that was needed for the project and took our general notes and turned it into a creative video. We had a very tight timeline to work on this and they worked tirelessly to help meet this deadline which I know can be challenging. It's always ideal to have a bit more breathing room and time for projects and I appreciate that we were able to make this work!

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

Jayme and Matt were awesome! I hope I'll be able to work with them on many future projects to come!!

BACKGROUND

Please describe your company and position.

I am the Writer, Director & Producer of Film Vancouver Productions

Describe what your company does in a single sentence.

Film Vancouver Productions is a boutique, high quality video production service that makes commercial, corporate and educational video content- both scripted and unscripted.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• Provide cinematography on dozens of high end training videos
• Provide advice on scheduling said videos
• Provide connections and recommendations for related crew

SOLUTION

How did you find Jayme Cowley Media Co.?

Previous Work

Why did you select Jayme Cowley Media Co. over others?

Jayme brought us the project

How many teammates from Jayme Cowley Media Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After a lengthy RFP period which Jayme assisted on, my production company was selected by The Canadian Council for Aviation and Aerospace to produce a large number of scripted training videos in both English and French. Jayme Cowley Media was responsible for the cinematography, which included lighting, camera work and hiring related crew. Filming occurred over 5 days, including a prep day for lighting, and 4 full filming days- in a large studio in Abbotsford.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Time was critical for us, so careful planning, advanced preparation and quick turnaround on setups was key. The client wanted a clean, modern look.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jayme is an excellent communicator and planner, so he was prepared and we planned carefully together to ensure success. Occasionally we would have to change filming order or script to accommodate environmental delays beyond our control. Jayme was accommodating and good under pressure.

What was your primary form of communication with Jayme Cowley Media Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think Jayme is very careful in his work and is very focused on getting the best results possible. He is definitely a perfectionist, and anyone looking for that is in good hands. I think Jayme fits well with me because I am also concerned with perfection, albeit in different areas, sohe is a good fit.

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

Jayme is an ideal partner for projects with a desire and the resources for high quality products. From careful planning to steady and quality execution, you’re going to get a product that you’re happy with. 

I do think this type of approach is not for every client, and perhaps those needing a quick and dirty approach are not going to get the best value here.

BACKGROUND

Please describe your company and position.

I am the Manager, Communications and Marketing of Canadian Chiropractic Protective Association (CCPA).

Describe what your company does in a single sentence.

Medical malpractice protection and risk management support for Canadian chiropractors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• Inspire members to think about their risk management in practice.
• Inspire prospective members to choose us for their med-mal protection.

SOLUTION

How did you find Jayme Cowley Media Co.?

• Online Search
• Clutch Site

Why did you select Jayme Cowley Media Co. over others?

• Good value for cost
• Loved the work on their website

How many teammates from Jayme Cowley Media Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A member testimonial in English and French with b-roll and multiple locations to tell a story about how our organization has helped a member.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dozens of emails and calls with accolades about the effectiveness of the video, many members said they changed their processes after hearing the story told in the video.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jayme and his team provided excellent project management. All deliverables were on time with polished and professional on delivery. They always responded to changes or requests quickly and positively.

What was your primary form of communication with Jayme Cowley Media Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I had never seen a video team work so smoothly and efficiently. Jayme and the rest of the team created a comfortable, safe and positive shoot environment.

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

Can't think of a thing!

BACKGROUND

Please describe your company and position.

I am the CEO of ABLEMKR

Describe what your company does in a single sentence.

We are a construction staffing technology SaaS company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• brand awareness through excellent media
• chopped up video for socials
• youtube content

SOLUTION

How did you find Jayme Cowley Media Co.?

Referral

Why did you select Jayme Cowley Media Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Jayme Cowley Media Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Deliverables: 
  • (1x) ~2min Brand Story 
  • (26x) 10sec Social Spots 
• Brand Story: 
  • Develop an original video that explores the 'Why' of ABLEMKR. 
  • Themes, tone, and style are based on discussions documented in Reference Notes and Onboard Questionnaire. 
• Summary: 
  • Pursue a polished, visually refined feel and aesthetic 
  • Tone that conveys a personal/experiential element and evokes emotion 
  • Comedy/Humour may be suitable 
  • Brand Spokesperson may be suitable 
• Social Videos: 
  • Short teaser videos utilizing footage or photography from brand story filming and supers /w CTA 
• Concept Development: 
  • JCMC to produce 3 unique concept directions for the Brand Story Video. 
  • ABLEMKR to work with JCMC in selecting the best concept and making necessary adjustments prior to production. 
  • Social videos will confirm the style of the selected brand story concept. 
• Resources: 
  • ABLEMKR to provide connections to on-camera subjects and filming locations. Costs for these elements are not assumed in the project budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Videos were produced and completed at a very high level - professionally done and get good responses whenever shown.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did an amazing job developing the brand story through video. They were patient and deliberate throughout the process.

What was your primary form of communication with Jayme Cowley Media Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to me as a customer. No matter how many clients they had, it seemed like we were very important to them.

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the Director of Communications of Trinity Western University

Describe what your company does in a single sentence.

A liberal arts university

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• Showcasing alumni stories for our alumni distinction awards gala
• Raise awareness of alumni work for donor relations

SOLUTION

How did you find Jayme Cowley Media Co.?

Referral

Why did you select Jayme Cowley Media Co. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Jayme Cowley Media Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Jayme was hired to interview 8 different alumni for our alumni distinction awards gala and to produce 2-5 minute videos featuring them and their accomplishments.We flew him to various locations to conduct the interviews and gather footage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It was important that we had videos at the awards gala to display as well as share on our social media to raise awareness of the university and alumni it produces.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jayme was excellent at responding to deadlines and working with the timelines that we had. As we coordinated with multiple alumni from various parts of the world it was a complicated endeavour but Jayme handled it masterfully.

What was your primary form of communication with Jayme Cowley Media Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a personal touch and a strong work ethic. He has the ability to capture the heart of a story and showcase it in a profound and meaningful way.

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

I can’t think of anything.

BACKGROUND

Please describe your company and position.

I am the Director of Communications and Donor Engagement of Thrive for Good

Describe what your company does in a single sentence.

Thrive empowers people living in poverty with the training and simple tools they need to grow an abundance of healthy, organic, disease-fighting foods sustainably.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• Develop a promotional video that is 'on brand' and strategy to help audiences engage with Thrive for Good.
• Evoke and inspire a strong sense of emotion in the audience, compelling them to join the movement.
• Share inspiring testimonials about hope, change and world changers

SOLUTION

How did you find Jayme Cowley Media Co.?

Referral

Why did you select Jayme Cowley Media Co. over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Jayme Cowley Media Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Produce and deliver a 3-minute video that will help spearhead O4O’s (Thrive's) rebranding initiatives taking place later in 2019, through focused storytelling, strong visuals, graphics, and testimonials. 

• Highlight the openness and transparency of the brand
• Highlight cost-effectiveness in reducing poverty
• Highlight environment elements:
  • organic gardening
  • sustainability
  • health/disease-fighting qualities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Story told through interviews, voiceover and motion graphics
• Script developed in pre-production
• Research and story development to support script
• Kenya b-roll and interviews filmed
• Additional b-roll/visualizations filmed in Canada
• Editing/Motion Graphics by Jayme Cowley Media Co

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jayme had a clear understanding of the project requirements, timeline, and deliverables. He created a comprehensive plan that outlined the key milestones and necessary resources. Jayme demonstrated his ability to follow the project plan, meet deadlines, and maintained consistent quality throughout the production process. He was very responsive to our messages and feedback and he provided prompt and clear communication which helped keep all of us on the same page.

What was your primary form of communication with Jayme Cowley Media Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jayme was such a joy to work with and he knew exactly what we wanted and were looking for and he was able to deliver it. When things changed a little bit, he was adaptable and open to incorporating our feedback and requests into the project. Whenever there was a problem, he was able to solve it and communicate the changes to us. 

His planning and organization skills really helped the project stay on track which kept us very happy. Overall, we were very impressed with their creativeness and video production skills. We are thrilled with the final product and have received a lot of positive feedback.

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

Honestly, we can not think of anything that Jayme could improve on - we were very pleased working with him.

BACKGROUND

Please describe your company and position.

I am the Development & Communications of Anxiety Canada

Describe what your company does in a single sentence.

We are a registered charity and non-profit organization devoted to anxiety awareness and treatment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• Deliver all videos in 9x16 and 16x9 and in different lengths; make edits as needed
• Film, edit, and help direct multiple promotional videos aiming to increase downloads of our anxiety management app, as well as amplify awareness of anxiety and our organization
• Record and edit (visual, audio) two live podcast episodes of our podcast, #OurAnxietyStories

SOLUTION

How did you find Jayme Cowley Media Co.?

• Other

Why did you select Jayme Cowley Media Co. over others?

• High ratings
• Good value for cost
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables included:

#OurAnxietyStories Podcast Recording. Jayme recorded two video episodes of our podcast filmed over the course of a day. Our podcast host interviewed two different people on set. The work included:

• Staging the set, including setting up podcast mics, equipment, and lighting.
• Recording/shooting and editing two 40m 'live' podcast episodes.
• Delivering completed episodes in both 16x9 and 9x16 formats.
• Modifying and animating opening and closing slides based off of supplied photoshop files.

The MindShift CBT App - Short-Form Video Ads. For this project, we aimed to increase downloads of our free anxiety management app, MindShift CBT, through relatable content based on current short-form video trends. Jayme looked over our Ad scripts and helped make modifications/substitutions where needed. We met a couple of times to discuss goals of project, set and shot planning, and voiceover options. He delivered: 

• Two scripted 90s Videos: Morning routines featuring the MindShift CBT app, as well as shots of actor getting ready for their day and walking their dog, etc.
• One 30s Video: App walkthrough / over-the-shoulder shots of the app interface.
• Voiceovers for videos: Coached actor through script while recording and delivered sound edits - voiceover explained morning routine, app features, and the app interface.
• Video Edits - Jayme patiently made edits and sent us new versions based on our requested changes. He was also accommodating when we needed last-minute edits of each video in 15s lengths.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• MindShift Ads: App Installs - Video Ads with the goal of app installments. Clicks, clickthrough-rates, and increased number of overall monthly downloads.
• #OurAnxietyStories Podcast: View Counts and YouTube Watch-Time
• Reach: for podcast, attracting views from a general 18-45 year-old audience; for app, inviting content for a youth demographic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jayme took detailed notes from our meetings and followed up with them attached to emails shortly after. His communication was prompt, and he delivered video edits within a short timeframe despite having other shoots and projects going on. His project management was wonderful. He delivered all items on time and responded to our needs promptly—with patience and a positive attitude.

What was your primary form of communication with Jayme Cowley Media Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism, Project Management, Quality of Work, Responsiveness, and Value. We were impressed with the project management, timeline navigation, and accommodating nature of Jayme Cowley Media Co. Jayme listens and accurately interprets our goals for video projects while offering helpful, positive suggestions and creative direction. Working with him feels easy due to his calm nature, patience, and positive attitude in the face of change. We are happy with the final creative assets and the overall experience of communicating and collaborating with Jayme.

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

We can't think of anything.

BACKGROUND

Please describe your company and your position there.

I work as a freelance creative as a Filmmaker and video editor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jayme Cowley Media Co., and what were your goals?

I hired Jayme for all of the cinematography aspects of our film project. I was unable to be on location for this film shoot and wanted to hire someone I trusted to do a better job than I ever could with the cinematography and pre-production planning.

Jayme has incredible attention to detail and care in the planning and execution of the work he does and I had no doubt in my mind that he could easily get this job done.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've worked with Jayme on a few productions and he has a flawless track record and has always filled the gaps in our company's skillset. It was an easy decision as I know I can trust Jayme to not only deliver what is being asked of him but to improve on that original vision.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began with a meeting discussing our roles in the project. The project included six training films to educate city employees on better serving the homeless population. The overall process included pre-production planning, including film location scouting, along with script refining, casting, and budgeting. Production included lighting, sound, and filming.

Who did you work with and what was the feedback process like?

Jayme had specifically taken on all of the visual cinematography aspects but was also instrumental in budgeting, planning, and taking the project as a whole to a new level of quality. He created a realistic budget, addressed issues with the projects plan and made helpful solutions. He also guided our casting decisions and we can tell his years of experience with short film directing came into play here.

The feedback process was incredibly simple, when I had suggestions or concerns, I presented them to Jayme and we worked out each possible solution. If I ever felt anxious about the projects direction or was unsure about how to approach a problem I knew I could lean on Jayme for reassurance, direction and general help.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because this training series was delivered to a client and screened internally we solely have to rely on client feedback. The client was incredibly happy and mentioned that feedback from the company was highly positive and that it met all of their needs. The client has hired Jayme and I on more than one occasion and to me that shows that the work Jayme created was of high quality.

Describe their project management style, including communication tools and timeliness.

Jayme worked with us through email, text, zoom, and by phone. Depending on the importance of the conversation, Jayme made the effort to create time for face-to-face conversations. His clear communication style and rock-solid confidence created ease for me throughout each step of the process.

If Jayme was available in the moment he would be there, if not, he would clearly communicate the earliest time he would be available. His response time was mostly instant or within minutes of initially reaching out to him.

What did you find most impressive or unique about this company?

They were confident in their skills and consistently surprised me with how high quality they created the visuals. Jayme has very high standards and where I may have made suggestions that unintentionally may create lower results he insists on quality. Jayme strives for the highest quality work, and is persistent in doing so.

Are there any areas for improvement or something they could have done differently?

There are always places to improve, for any person or company. It's difficult to say where Cowley Media Co. could improve. Sometimes I would like to get a shot or set up done quickly and potentially sacrifice quality.

Jayme doesn't do things this way. he doesn't just get a setup or shot "in the can" without ensuring that it's of the highest quality. The project and it's success comes first and he does whatever he can to make sure it's above and beyond client expectations.

BACKGROUND

Please describe your company and your position there.

We are an advertising agency and I'm the VP

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jayme Cowley Media Co., and what were your goals?

It was a collection of videos to promote our Candidate and his platform. We hired Jayme for event videos as well as several scripted advertising videos.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted someone who we can trust to deliver professional and creative videos within our tight timeframe and budget. Jayme was the perfect fit.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We begin with a brief and the script of the concept of each video, where Jayme would give us feedback and suggestion bringing in his expertise in terms of production. After the client approves the script, we would work together to develop a schedule and the logistics for the filming day and provide further detail to prepare our clients for the shoot.

Finally, Jayme does the filming and the editing. We usually have a few rounds of feedback and revision until the client provides final approval.

Who did you work with and what was the feedback process like?

We work together to keep each other on the schedule. Jayme would share video rough-cuts on Frame.io so our team and clients can provide feedback in one place.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos were shared and advertised on Facebook, which helps increase overall engagement with our Candidate's Facebook page and increase followers.

Describe their project management style, including communication tools and timeliness.

It is easy to communicate with Jayme. He is easily reachable through email/text. He also uses Frame.io and Trello for video presentations and storyboards.

What did you find most impressive or unique about this company?

Jayme is a problem solver. We could count on them to give good suggestions and bring concepts to life.

Are there any areas for improvement or something they could have done differently?

File transfer is difficult since all video file sizes are enormous. Jayme was very accommodating in downsizing those files for us, but I wish we work closer to each other so we could have more in-person meetings.