Jade Antlers

BACKGROUND

Please describe your company and position.

I am the Partner of TGP International DMCC

Describe what your company does in a single sentence.

TGP International is a global hospitality consultancy specialising in strategy, concept development, interior design, operational advisory, marketing, franchising and licensing. The company works with hotel owners, operators, developers, investors and destination stakeholders to shape hospitality assets that are commercially resilient, operationally effective and relevant to evolving guest expectations. TGP provides the perfect balance between creative solutions and commercial sense. TGP has worked with many of the world’s leading hotel groups and hospitality brands, including Hilton, Marriott, Accor, IHG, St. Regis, Ritz-Carlton, W Hotels, Waldorf Astoria, Mandarin Oriental and The Dorchester Collection. Its experience also extends to lifestyle hotels, independent hospitality assets and private members’ clubs, including The Sloane Club in London and the upcoming Long Lane wellness-focused members’ club in the UK. With experience across hotels, restaurants, cafés, bars, food halls, lifestyle destinations, cultural projects and mixed-use developments, TGP International supports clients from early-stage strategy through to concept creation, operational planning and delivery. Its hotel advisory work focuses on helping hospitality assets improve F&B performance, strengthen guest experience, optimise operations and create distinctive, market-relevant concepts that support long-term asset value. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jade Antlers to accomplish?

• Generate high-quality B2B leads for TGP International across priority markets in the Middle East, Europe, and Asia.
• Build an international paid-acquisition strategy across Google Search and LinkedIn ads, tied directly to the HubSpot pipeline.
• Strengthen conversion rates and lower cost per qualified lead over time through landing-page optimization (CRO) and SEO advisory.

SOLUTION

How did you find Jade Antlers?

Online Search

Why did you select Jade Antlers over others?

• High ratings
• Great culture fit

How many teammates from Jade Antlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Jade Antlers has been TGP International's performance marketing partner since June 2024, owning end-to-end paid lead generation across priority international markets. Scope of work includes strategy and management of Google Search advertising for B2B lead generation; management and optimization of LinkedIn ads; lead generation (B2B and B2C) for TGP Catering; and advisory on SEO, conversion rate optimization, and holistic lead acquisition and nurturing strategy. All paid activity is integrated with TGP's HubSpot CRM and tracked through to pipeline and signed revenue. Key activities include keyword and audience strategy, ad copywriting and creative, landing-page optimization, continuous testing and budget optimization, and regular performance reporting and analysis. Jade Antlers operates as an embedded extension of the TGP team - senior, responsive, and focused on measurable business outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A six-figure investment in Google Search ads returned 5.2x in signed B2B revenue across the lifetime of the campaigns.

Project delivered a 1,449% ROI in 2026, accounting for both ad spend and all management fees (3.17x ROI across project lifetime).

Lead quality and pipeline contribution were tracked end-to-end in HubSpot, focusing on qualified, sales-ready leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and professional. They communicated clearly throughout the project, provided regular updates, and kept milestones on track

What was your primary form of communication with Jade Antlers?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their relentless focus on measurable business outcomes rather than vanity metrics. Instead of simply driving traffic or leads, they built a fully integrated strategy across Google Search Ads, LinkedIn Ads, SEO, and landing page optimization that was directly tied to our HubSpot pipeline and revenue goals.

We have worked with Jade Antlers since June 2024 to drive B2B lead generation across our priority markets in Europe, the Middle East, and Asia. What stood out was the focus on real business outcomes rather than vanity metrics.  Milosz built a strategy that included Google Search ads, LinkedIn ads, SEO, and landing page optimization, directly tying it to our HubSpot pipeline. Across the lifetime of the campaigns, our six-figure investment in Google Search ads has returned 5.2x in signed B2B revenue.  Jade Antlers operates like part of our team: senior, responsive, and genuinely invested in our growth.

Are there any areas for improvement or something Jade Antlers could have done differently?

n/a