iWebMa Analytical Marketing

BACKGROUND

Please describe your company and position.

I am the Managing Director of MrSale

Describe what your company does in a single sentence.

MrSale is an outlet-style menswear store specializing in elegant men’s clothing. Our range includes suits, jackets, trousers, shirts, coats, shoes, and various accessories, all available in a wide selection of sizes. We place great emphasis on offering not only quality clothing at competitive prices, but also professional assistance in choosing the right size, fit, and combination. When needed, we also help with alterations to ensure the best possible fit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iWebMa Analytical Marketing to accomplish?

• "The main goal is to scale revenue by balancing online growth with increased physical store traffic The project aims to dominate the wedding season and leverage lead-generation campaigns to bring customers into the shop, where upselling is more effective for high-value suits"
• "Strategic objectives include expanding into EU markets like Slovakia and Austria via localized Meta ads Technically, the project seeks to automate content with AI, fix feed glitches, and implement advanced measurement like offline conversion tracking via Zapier"

SOLUTION

How did you find iWebMa Analytical Marketing?

They approached us.

Why did you select iWebMa Analytical Marketing over others?

They provided a guarantee for their work that no other marketing company was willing to offer.

How many teammates from iWebMa Analytical Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covers several interconnected areas: increasing online sales, driving more traffic to the physical store, and improving marketing and measurement processes. A key focus is on wedding-season campaigns and lead-generation activities designed to bring potential customers into the store, where higher-value suits and related products can be sold more effectively.

The project also includes preparing for international expansion, primarily into Slovakia and Austria, through localized Meta advertising campaigns. From a technical perspective, the work involves implementing AI-based content creation and automation, fixing product feed issues, and improving measurement systems, including better attribution of offline in-store purchases to advertising campaigns.

The main outcome is a more integrated marketing and sales system that treats online and in-store sales as mutually reinforcing channels rather than separate activities, while also providing more accurate measurement, more efficient campaign management, and greater scalability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Search Impression Share increased by 27%. Conversions (including both Store Visits and Purchases) grew by 104%, while ad spend decreased by 13%. Overall, the campaigns delivered significantly stronger results with a lower investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-organized and transparent throughout. They delivered the tasks and materials they undertook on time, and they responded quickly and flexibly to any changes we requested. Communication was continuous and smooth, so we always knew exactly where each task was, and if a modification or new direction was needed, they were able to incorporate it into the work within a short time.

What was your primary form of communication with iWebMa Analytical Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was that iWebMa’s employees spend approximately 30% of their working time on training and professional development. This is quite a unique approach, and more importantly, its impact is clearly visible in the quality of their work. They bring up-to-date knowledge, new solutions, and a high level of professional expertise to their projects.

Are there any areas for improvement or something iWebMa Analytical Marketing could have done differently?

There isn't any.