Ittisa Digital Media Agency

BACKGROUND

Please describe your company and your position there.

Dogsee is a brand for the parent company Khanal Foods Limited (KFL) which manufactures and sells 100% natural dog treats. I am the founder and CEO of KFL.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ittisa Digital Media Agency?

We were looking for an agency who can handle the end-to-end marketing solutions for Dogsee. While capability was a criterea, we were also looking for someone who could understand the softer aspects of the brand, i.e insights of our niche audience that is pet parents.

Ittisa fit the bill perfectly as they could give us both the technical capabilities as well as creatively articulate the consumer insights into effective campaigns

What were your goals for this project?

1. Increase awareness on digital 2. Build a loyal audience base of pet parents 3. Website traffic and sales 4. Increases searchability

SOLUTION

How did you select Ittisa Digital Media Agency?

We have been working with ittisa from day one and at no point we have we felt the need to explore another option. When the vision and energies match, there is no need to look any further.

Describe the scope of their work in detail.

The scope of work for Ittisa includes includes social media management, digital and ofline promotion, website management, search engine optimisation and direct marketing

What was the team composition?

We have a senior account manager who is our single point-of-contact while other members of the team are - a Brand Strategy Head, a Lead Designer and Junior Visualiser, Content Writers, 2 SEM Managers, a UI/UX designer, 3 Developers for front &back end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

"We’d set ourselves up against some big goals - build a 100% natural dog treats brand in an industry filled with unhealthy, low-quality products. With a challenge of this magnitude, (and of course operating in the start-up space), we were very clear that a robust digital marketing strategy was THE way to success.

A typical agency-client relationship would never do. We needed an extention to our marketing division. Ittisa has always been aware of the opportunity of building and nurturing a brand of this potential. They have always had their sight on the goal by solving some real issues - and filling some essential gaps in the industry.

Each project has been with that in sight and never failed to deliver to the end result. Their KPI-based approach to delivering results has never failed. Every so often, they have gone beyond the brief. Adding Coconut to our portfolio of single-ingredient fruit & veggie treats was a masterstroke that came from ittisa.

They leveraged on their relationship with a coconut oil client to help us build an an association with them that made it possible. Such new product line innovation was something that was never in the SOW and that sets Ittisa apart from other agencies."

How effective was the workflow between your team and theirs?

The work is handled effectively and seamlessly between us and the agency owing largely to clear and open communication, transparency and organised systems. The team is always available and has a nimble attitude when it comes to ideation and execution. There are monthly reviews and the team is open to inputs.

What did you find most impressive about this company?

Their ability to bring together various different verticals like technology, social media, digital ads etc to work harmoniously towards a common goal is what impresses us. They are adept at breaking down the silos, their leadership has a vision and their team is skilled at execution.

Are there any areas for improvement?

Can't think of anything specifically. I can clearly see that Ittisa as a unit will only become better in the years to come.