IoliteVentures

Iolite Ventures is a founder-led growth consultancy that helps businesses build the systems, processes, and marketing infrastructure required to achieve scalable, predictable growth.

Unlike traditional agencies that focus on isolated marketing services, we operate as an extension of executive leadership, bringing strategic direction, operational discipline, and specialized expertise together under a single growth framework.

Our work typically begins at the leadership level, helping companies align business objectives, customer acquisition strategies, marketing operations, technology, and performance measurement. From there, we design and implement the Growth Operating System—the combination of processes, data, technology, automation, reporting, and workflows that transform strategy into consistent execution.

Once the foundation is in place, we deploy specialized experts across the areas most critical to growth, including:

• Fractional CMO & Growth Leadership
• Paid Media Strategy & Management
• Email & SMS Marketing Automation
• CRM & Marketing Operations
• SEO & Content Strategy
• Website Development & Optimization
• Analytics, Attribution & Reporting
• Customer Journey Design
• Marketing Automation & AI Workflows

Our model gives clients access to senior executive leadership and a curated team of specialists without the overhead of building and managing an internal department.

Founded by David Varnai, a growth executive with more than 20 years of experience leading eCommerce, digital marketing, and growth initiatives for brands ranging from startups to international organizations, Iolite Ventures combines strategic thinking with hands-on execution. David's background includes leadership roles at companies such as Zenni Optical and Clearly, as well as consulting engagements across eCommerce, technology, professional services, education, and B2B industries.

Strategy. Systems. Growth.