Please describe the scope of their involvement in greater detail.
Intrepid was tasked with bringing the interactions and high-engagement features on our mobile platform into our web app. Our approach was to go from mobile back to the existing desktop application, in terms of design. Our project with Intrepid didn't include the development itself.
From a purely business perspective, we monetize our app in a bunch of different ways. We give people a default radius for connecting with businesses; if they want to increase their access on the platform, they will need to pay for the feature.
We've worked with a talented group of product managers and designers from Intrepid's team, who did a nice job of understanding our requirements and helping us sharpen what the mobile platform needed to do. Intrepid has taken us through a similar approach to the Google design exercise, out of which came a nice vision for how the app should behave, and how its elements would translate into a web form.
How did you come to work with Intrepid?
One of our seed investors introduced us to Intrepid's founder. I believe that they may have been an Intrepid investor as well. We didn't use their services until recently, but had known the company for a while. When we first contacted Intrepid, they had around 20 employees, but they've grown significantly. The timing was right for us.
We're in the middle of a second project with Intrepid, but we started out with a much smaller scope, just to see how things would work. We've worked with a number of people in the past, and went through a discovery process with Intrepid, from which we found them to be more app-oriented. Many design houses tend to be stuck on the design side of things, even though they're good at what they do. We needed for our partner to have an understanding of applications, workflows, users and interactions, which was the case for Intrepid.
Could you provide a sense of the size of this initiative in financial terms?
The cost of Intrepid's work has been between $50,000 and $100,000.
What is the status of this engagement?
We started working with Intrepid a few months ago, in 2016. We're finishing off the project at the moment.