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As Intended

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Brand, identity and online presence for owner-led

As Intended is a brand, marketing and online presence studio for owner-led businesses.

Tom and Ross work every project. No account managers. No handoffs. Decisions are made early and in the right order, and you see each one as it happens in plain English. 

  • Min project size
    $1,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Locations
    Mildenhall, England
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Tom Burns
Founder About the Team

1 Locations

  • Mildenhall , England

Service Lines
Branding
30%
Marketing Strategy
20%
Web Development
20%
Content Marketing
10%
Demand Generation Marketing
10%
Email Marketing
5%
Social Media Marketing
5%
Select Focus Area
Branding Focus
Brand strategy
30%
Corporate identity
30%
Brand messaging
20%
Naming
10%
Product branding
10%
Content Marketing Focus
Copywriting
50%
Blog Writing Services
30%
eBook Writing
20%
Social Media Focus
LinkedIn Advertising
50%
Facebook Advertising
25%
Instagram Advertising
25%
Industries

No Industries have been added yet…

Clients
Small Business (<$10M)
70%
Midmarket ($10M - $1B)
30%

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate Undisclosed
Rating for cost 5 /5

Most Common Project Size

< $10,000 based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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As Intended Reviews

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Branding & Web Dev Services for Courier Company

  • Branding Business Consulting Web Design
  • Brand messaging Brand strategy
  • Less than $10,000
  • Feb. - Mar. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“I ultimately achieved more than anticipated.”

Jun 20, 2026
Director, EDH Logistics Ltd
Ed Hall
  • Supply Chain, Logistics, and Transport
  • Exeter, England
  • Online Review

As Intended provided branding and web development services for a courier company. The team created the client's visual identity and developed their website.

Showing 1-1 of 1 Reviews

Our Story

As Intended started in a Bristol beer garden. Tom spotted Ross's dog, Tato. We got talking and didn't stop.

We found we did the same kind of work from different ends. Tom brings marketing, strategy, commercial thinking and clarity. Ross brings creative range and calm.

We tried a first project together. It worked. Then we did it again.

The studio exists because premium-quality work should not require a premium-agency model. That is the standard we are building toward.

Meet the Team

Tom Burns

Tom BurnsFounder

Tom founded As Intended after years across brand strategy, marketing and commercial roles. He thinks about the business, not just the brief. Easy to talk to. Good at making complex things clear quickly.

What Sets Us Apart

One team. Brief to handover.

Tom and Ross work every project. No account managers, no handoffs, no translation layer. The people you meet on day one are the people who build the work. Nothing gets lost because there is nothing in between.

Decisions visible as they happen.

Every project has a written decision log from the first session. What was chosen at each stage, why it was chosen, and what comes next. You see it as it is built, not in a retrospective deck at the end. No surprises.

From launch through to growth.

Strategy, identity, online presence and marketing held together by one team. We work with businesses from their first launch through to the campaigns and content that keep them growing. No handoffs between strategy, creative and delivery. One team, the whole way.

Commonly Asked Questions

Every project starts with a Clarity Session. That is 60 minutes with Tom, a written diagnosis of where you are, and three honest paths forward: DIY, run it with your team, or work with us. The session is £499 and is credited in full against your first project if you go ahead within three months. If you do not leave with a usable plan, you get a full refund. For those who already know what they need, we can scope an initial Discovery phase as the starting point instead. Delivery is structured across three phases. Phase 1 (Discover): strategy, positioning and messaging foundations. From £1k, typically £2k to £3k depending on scope. Phase 2 (Build): brand identity, visual identity and online presence. From £5k, typically £10k to £20k depending on scope. Identity and online presence are always built together. Separating them is where fragmentation starts. Phase 3 (Grow): marketing strategy, content, campaigns and ongoing support. Scoped per client. For businesses that need to get live quickly without cutting corners, the Launchpad bundle covers positioning, identity and online presence from £5k. Reduced surface area, not reduced quality. Payment is structured as 50% on signing and 50% on delivery. Payment dates are fixed at the point of signing and tied to the project schedule, not to subjective approval. Invoices are due within 14 days. Any additions to scope are agreed in writing before work begins. No verbal additions, no surprises. If you want to talk through what the right starting point looks like for your business, reach out directly before booking a Clarity Session. We are happy to have that conversation first.

We work with owner-led businesses, from solo independents to growing teams, who are serious about getting their brand, identity and online presence right. Three situations come up most often. Starting out. A real offer, but not yet able to explain it simply. We help businesses get it right the first time: positioning, identity, online presence and the foundations that hold up as the business grows. Post-launch plateau. The business has moved. The brand, site and messaging have not. The homepage, the pitch and referrals all describe the business differently. We diagnose what is not working and rebuild what needs to change, without starting from scratch where that is not necessary. Specialist or service expert. Trusted in rooms. The problem is it is not landing online or in writing before the conversation. The site and the first impression are not carrying the trust that the work itself has earned. In terms of sectors, we have worked across insurance, technology, data and analytics, consulting, publishing, public sector, fitness and more. We bring an outsider's eye. An expert in your sector cannot always see what is not landing because they are too close to it. Getting a business across clearly is the same discipline regardless of sector. The right fit is not defined by turnover. It is defined by whether the business owner can make decisions at pace and is ready to invest properly. Most clients either have some existing revenue, typically from £200k upward, or a committed launch budget. The minimum meaningful starting investment is £2k for a specific defined scope, and £5k for a full positioning, identity and online presence build. We are not the right fit if there is no clear decision-maker, if you need the cheapest option, or if approval chains prevent timely decisions. If you are not sure whether we are the right fit, a Clarity Session is the right place to find out.

Locations (1)

Unit A 82 James Carter Road Mildenhall, England IP28 7DE

1

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