Insoft Global

BACKGROUND

Please describe your company and position.

I am the CEO of Testerly

Describe what your company does in a single sentence.

Testerly is a team of well-integrated specialists with overall 15 years of experience in software development, testing, e-commerce, project and product management, and multi-domain expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Insoft Global to accomplish?

• Developing a large-scale real estate ecosystem

SOLUTION

How did you find Insoft Global?

Online Search

Why did you select Insoft Global over others?

Good value for cost

How many teammates from Insoft Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Testerly partnered with Insoft Global to jointly develop a large-scale real estate ecosystem - including a modern website, an AI-powered platform, and a mobile application. Insoft Global delivered engineering, AI automation, DevOps setup, infrastructure, and continuous support while our team handled QA, testing, and release validation.

Together we delivered:

• full website redesign
• high-performance marketplace platform
• React Native mobile application
• AI-driven matching & automation
• DevOps pipelines & cloud setup
• real-time syncing between mobile & web
• QA support and stabilization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Testerly specializes in QA, test automation, and product quality. To deliver a high-quality real estate product for our client, we needed a strong engineering partner to implement a scalable, test-friendly architecture with automation capabilities.
Insoft Global provided excellent technical expertise and became a natural extension of our internal team.

For the client:

• Improved engagement across web and mobile
• Significant growth in conversions and user satisfaction
• Faster inquiry handling due to automation
• A more reliable, high-quality product

Technical results:

• Less than 1 second page load
• Stable mobile performance
• Zero post-launch defects related to backend performance
• Extremely predictable release cycles
• Real-time cross-platform data consistency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our client required:

• a redesigned real estate website;
• a cross-platform mobile app;
• a scalable internal platform;
• AI-powered matching and recommendations;
• automated communication flows;
• real-time synchronization;
• reliable environments for testing and releases.

To meet these requirements, strong engineering and consistent collaboration were essential.

What was your primary form of communication with Insoft Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Why we chose Insoft Global:

• strong engineering discipline;
• clean, testable architecture;
• deep understanding of AI workflows;
• reliable DevOps & predictable deployments;
• excellent communication;
• ability to collaborate with our QA team seamlessly.

Are there any areas for improvement or something Insoft Global could have done differently?

We would appreciate additional built-in analytics modules in future iterations.

BACKGROUND

Please describe your company and position.

I am the Head of Delivery of VReal Soft CORP

Describe what your company does in a single sentence.

I am the CTO of VReal Soft, a software development company providing full-cycle engineering for clients in real estate, finance, and enterprise automation.
 We frequently collaborate with specialized partners when a project requires deep expertise in areas such as DevOps, AI automation, or complex marketplace architecture.

For this particular real estate project, we needed a technical partner who could deliver an end-to-end AI-enabled solution with strong UI/UX, robust infrastructure, and the ability to support 24/7 lead engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Insoft Global to accomplish?

• We needed a partner who could help us deliver a next-generation AI marketplace with: We needed a partner who could help us deliver a next-generation AI marketplace with: instant buyer responses
• automated showing scheduling
• AI-driven recommendations
• centralized listing and agent management
• cloud infrastructure built for scale

SOLUTION

How did you find Insoft Global?

Referral

Why did you select Insoft Global over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Insoft Global were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Summary
We partnered with Insoft Global to build a custom AI-powered real estate marketplace for one of our enterprise clients. Insoft Global handled UI/UX design, full-stack development, cloud infrastructure, and AI automation for listings, buyer qualification, and booking workflows. Their team delivered a scalable, modern platform that significantly improved the client’s lead conversion and operational efficiency.

Challenge
Our client - a large real estate agency - needed a unified AI-powered platform to automate buyer interactions and centralize property listings.
Their old system had several critical problems:

• Listings weren’t synced across tools and platforms
• Agents responded manually, often losing leads after hours
• No automated buyer qualification or matching
• High bounce rates on their website
• No analytics or forecasting
• Legacy infrastructure that couldn’t scale

We needed a partner who could help us deliver a next-generation AI marketplace with:

• instant buyer responses
• automated showing scheduling
• AI-driven recommendations
• centralized listing and agent management
• cloud infrastructure built for scale
  
  

Scope of Work
Insoft Global delivered a complete real estate platform:

AI Functionality

• AI property-buyer matching
• AI responses to inquiries 24/7
• Instant booking and viewing scheduling
• AI-generated demand score & value insights
• Personalized alerts for new listings

Core Marketplace Features

• Advanced property search and filters
• Real-time listings sync with CRM
• Property comparison tool
• Virtual tours embedded directly in workflows
• Saved searches & automated follow-ups

Agent/Admin Dashboard

• Lead scoring and qualification
• Pipeline visibility
• Activity logs
• Multi-agent workflows
• Automated client nurture sequences

Tech stack

• React, Next.js
• Node.js, PostgreSQL
• AWS (EC2, RDS, S3, CloudFront)
• Docker, Kubernetes
• GitHub Actions CI/CD
• Figma

Team Composition

• 1 PM
• 1 UI/UX Designer
• 2 Front-End Developers
• 1 Back-End Developer
• 1 DevOps Engineer
• 1 QA Engineer

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Business Impact
The platform produced outstanding results for our client:

• Lead-to-viewing conversion increased from 11% to 30%
• Automated after-hours responses captured leads previously lost (approx. 35%)
• Agents now save 20+ hours/week on manual Q&A
• Page load speed improved to <1 second
• Viewing scheduling became fully automated
• Premium buyer inquiries increased by 18% within the first month

Technical Performance

• Zero downtime after launch
• Seamless autoscaling during traffic spikes
• Deployments reduced from 40 minutes to under 10 minutes
• Listing updates and CRM sync now work in real time

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Workflow
Insoft Global’s workflow was exceptional.
We collaborated through Slack, Jira, and weekly sprint demos. Their communication was clear, proactive, and always focused on delivering business value — not just technical tasks.

What was your primary form of communication with Insoft Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most

• Their ability to combine AI, modern UI/UX, and high-performing cloud infrastructure
• Deep knowledge of real estate workflows (listings, agents, buyer flows)
• The clarity of their development process and documentation
• Their DevOps expertise — the platform runs fast and flawlessly
• Ownership mindset — they acted as a true extension of our team

Insoft Global consistently exceeded expectations at every stage.

Are there any areas for improvement or something Insoft Global could have done differently?

We would appreciate more ready-made templates for analytics dashboards in future projects, but this is a minor point compared to the overall delivery quality.

BACKGROUND

Please describe your company and your position there.

I'm the Founder of a web and mobile development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Insoft Global, and what were your goals?

To make their service better, my goal to improve our company`s processes better.

SOLUTION

How did you select Insoft Global and what were the deciding factors?

Just searched for companies. Insoft Global opens different opportunity for everybody.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They wanted to optimizing their work ang get more productive for customer. We used SCRUM methodology for this project. Also used Relational databases, Java-based frameworks and products ect.

How many people from the vendor's team worked with you, and what were their positions?

We had team about 6 person project manager, business analyst, QA and three developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The company has got plenty of customers. This app allows us to registrate and control our business contacts.

Describe their project management style, including communication tools and timelines.

Every time we had a connection and excellent service.

What did you find most impressive or unique about this company?

The company has one of the best development services in the world.

Are there any areas for improvement or something they could have done differently?

No, everything is perfect.