Inrank Digital

BACKGROUND

Please describe your company and position.

I am the Owner of JJ Fire

Describe what your company does in a single sentence.

We at J.J.Fire ensures to provide you with all possible tactics to save and protect you from fire. We offer many fire protection services including- Fire Alarm System Installation, Fire Hydrant System Design Installation, Sprinkler System Installation and Fire Safety Audits. We ensure full compliance with fire safety regulations. Our expert team conducts thorough inspections, installations, and maintenance which always ensures that your property is equipped with the latest fire safety systems. Contact J J Fire for all your fire protection needs and safety for your home or business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InRank to accomplish?

• Increase qualified leads for our fire safety services through SEO and Meta Ads, particularly from industrial, commercial, and institutional clients.
• Improve our online visibility by ranking higher on Google for key fire safety and fire protection-related search terms in Sonipat and nearby regions.
• Generate a consistent pipeline of business inquiries while improving our return on ad spend (ROAS) through well-optimized Meta advertising campaigns and a long-term digital marketing strategy.

SOLUTION

How did you find InRank?

Online Search

Why did you select InRank over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from InRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

InRank Digital managed our complete digital marketing strategy, combining SEO and Meta Ads to increase our online visibility and generate qualified leads for JJ Fire Safety. Their work began with a comprehensive website audit, competitor analysis, and keyword research focused on fire safety services in Sonipat and surrounding regions. For SEO, the key deliverables included on-page optimization, technical SEO improvements, local SEO, Google Business Profile optimization, content optimization, high-quality backlink building, and monthly performance reporting with keyword and traffic tracking. For Meta Ads, they handled the complete campaign lifecycle, including audience research, campaign planning, ad copy and creative development, lead generation campaigns, remarketing, A/B testing, budget optimization, and continuous performance monitoring. They also provided regular reports on lead quality, campaign performance, and recommendations to improve return on ad spend (ROAS). Their integrated SEO and Meta Ads strategy helped us strengthen our online presence, improve search rankings, increase qualified website traffic, and generate a steady flow of business inquiries from commercial and industrial clients. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered strong, measurable results across both SEO and Meta Ads. Within the first six months, our organic website traffic increased by over 160%, and more than 35 high-value fire safety keywords achieved first-page rankings on Google. We also saw a 75% increase in qualified inquiries** from businesses, factories, schools, and commercial clients. On the Meta Ads side, the campaigns consistently generated high-quality leads while reducing our cost per lead by approximately 30% through continuous optimization and audience refinement. Overall, the combined SEO and Meta Ads strategy significantly improved our online visibility, lead quality, and business growth, delivering a strong return on our marketing investment. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

InRank Digital managed the project professionally from start to finish. They established clear timelines, provided regular progress updates, and consistently delivered all key milestones on schedule, including SEO optimizations, Meta Ads campaigns, monthly reports, and performance reviews. The team was highly responsive to our needs and quick to implement feedback or adjust strategies based on campaign performance. They maintained transparent communication throughout the project, explained their recommendations clearly, and proactively identified opportunities to improve results. Their organized approach and commitment to meeting deadlines made the collaboration smooth and reliable.

What was your primary form of communication with InRank?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about InRank Digital was their ability to combine SEO and Meta Ads into one cohesive strategy that delivered measurable business results. They took the time to understand our fire safety industry, target audience, and business goals instead of using a one-size-fits-all approach. Their transparency, proactive communication, and data-driven decision-making stood out throughout the project. Rather than focusing only on traffic or clicks, they prioritized generating qualified leads and continuously optimized campaigns to improve ROI. Their expertise, responsiveness, and commitment to long-term growth made them a valuable marketing partner. 

Are there any areas for improvement or something InRank could have done differently?

Overall, we were extremely satisfied with InRank Digital's work and didn't encounter any significant issues. If we had one suggestion, it would be to provide more frequent strategic planning sessions to discuss emerging digital marketing trends and additional growth opportunities. Aside from that, their communication, execution, and commitment to delivering results were excellent, and we would happily continue working with them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of SVAM Work, a real estate company. We offer affordable co-working office spaces in Noida, providing dedicated desks, meeting rooms, and amenities for freelancers, startups, and small businesses in a vibrant, well-connected community.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with InRank?

We needed to improve our online visibility, generate qualified leads, and strengthen our organic search presence.

SOLUTION

What was the scope of their involvement?

InRank manages our end-to-end SEO strategy and digital marketing efforts. Their work includes a comprehensive website SEO audit, keyword research, on-page optimization, technical SEO improvements, content strategy and optimization, high-quality link building, and local SEO enhancements.InRank also monitors keyword rankings, website traffic, and conversions while providing detailed monthly performance reports with actionable recommendations. In addition, the team optimizes our website for better UX, page speed, and search engine visibility.InRank has delivered a comprehensive SEO content and outreach strategy tailored to our business goals. Their team has created SEO-optimized blog posts, service pages, and landing pages targeting our priority keywords and customer segments. They’ve also optimized existing website content to improve search rankings and user engagement.In addition to content creation, InRank has executed high-quality link-building and outreach campaigns, including guest posting and authority backlink acquisition, to strengthen our website's domain authority. They also handle on-page optimization, internal linking, metadata improvements, and content updates based on performance insights.

What is the team composition?

We work with 2–5 teammates from InRank.

How did you come to work with InRank?

We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working with them in January 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results from our engagement with InRank have exceeded our expectations. Within the first few months, our organic website traffic increased by 170%, and more than 45 target keywords achieved first-page rankings on Google. We’ve also experienced a 90% increase in qualified leads generated through organic search, while our website's overall visibility and click-through rates (CTR) have improved significantly.In addition to the growth in traffic and rankings, we’ve seen improvements in website performance, user engagement, and conversion rates. InRank provides regular performance reports with clear insights, allowing us to track progress and understand the impact of their SEO strategy. Their data-driven approach delivers measurable, long-term results that continue to benefit our business.

How did InRank perform from a project management standpoint?

InRank demonstrates excellent project management throughout the engagement. They follow a structured workflow with clear timelines, regular progress updates, and proactive communication. All major deliverables — including the SEO audit, keyword research, technical optimizations, content recommendations, and monthly performance reports — are delivered on schedule.The team is highly responsive whenever we have questions or new requirements. They adapt quickly to feedback, explain their recommendations in a clear and practical way, and keep us informed about the progress of ongoing tasks. We appreciate their transparency, reliability, and consistent follow-through, which makes the collaboration smooth and efficient from start to finish.

What did you find most impressive about them?

What impresses us most about InRank is their results-driven approach and deep understanding of SEO. Rather than relying on generic strategies, they take the time to understand our business, industry, and target audience before developing a customized SEO plan.Their transparency also stands out. We receive detailed monthly reports, clear explanations of the work being done, and practical recommendations backed by data. The team is proactive, responsive, and focused on long-term growth rather than quick fixes. They consistently look for new opportunities to improve our website's performance and are always available to answer questions or adjust strategies when needed.Most importantly, they deliver measurable business outcomes — not just higher rankings, but increased qualified traffic, better lead quality, and tangible growth that positively impacts our business.

Are there any areas they could improve?

Overall, we’re very satisfied with InRank's performance and don’t have any major areas for improvement. If there’s one suggestion, it would be to provide even more proactive strategic planning sessions as the campaign progresses, especially to discuss upcoming SEO trends and new growth opportunities. While their regular reports and communication are excellent, occasional strategy workshops or roadmap reviews would add even more value.

Do you have any advice for potential customers?

I recommend working with them.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Prithu Builders Private Limited

Describe what your company does in a single sentence.

We are Prithu Homes, your friendly neighbourhood architect and builders! We design and construct villas, duplex-simplex combination and stilt + builder floors  on turnkey basis in Delhi, Gurugram, Noida, Faridabad, and Ghaziabad. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InRank to accomplish?

• To Increase Website Traffic
• To improve Technical SEO
• Link Building

SOLUTION

How did you find InRank?

Online Search

Why did you select InRank over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from InRank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They are offering SEO services include auditing, keyword research, on-page optimization, technical fixes, link building, and local SEO. Key deliverables are improved rankings, increased traffic, and regular performance reports.

Summary of Key Deliverables:

• SEO Audit Report
• Keyword Research & Strategy
• On-Page Optimization Checklist
• Technical SEO Fixes
• Content Updates & New SEO-Optimized Pages
• Backlink Strategy & Acquisition
• Local SEO Enhancements
• Monthly Performance Reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Organic Traffic
• Higher Keyword Rankings
• Boost in Domain Authority (DA)
• Boost in Domain Rating (DR)
• Faster Page Load Time
• Increased Local Visibility

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management for the SEO services has been efficient and well-organized. Deliverables were consistently completed on time, meeting all agreed-upon deadlines.

• Prompt and responsive communication.
• Regular updates and progress reports provided
• Flexible in accommodating new requirements

What was your primary form of communication with InRank?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• deep expertise in SEO
• proactive communication
• commitment to delivering results
• 360 degree approach

Are there any areas for improvement or something InRank could have done differently?

No need for improvement; InRank has exceeded expectations. Overall experience has been fantastic; keep up the great work!