Innovative Media Creators

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Capstone Planning

Describe what your company does in a single sentence.

We Help Make Life Happen for Your Retirement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Innovative Media Creators to accomplish?

• A modern, easy-to-use interface.
• A wealth of content designed for people looking for retirement planning.
• A regularly updated blog with expert advice and retirement planning strategies.

SOLUTION

How did you find Innovative Media Creators?

Referral

Why did you select Innovative Media Creators over others?

• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a website for capstone planning involves a comprehensive scope of work, which can be outlined as follows: 

• Project Discovery and Planning: Initial consultations to understand the capstone project requirements. Research and analysis of the target audience and objectives. Defining the project's scope, including timelines, milestones, and deliverables. 
• Website Design: Creating wireframes and mockups to outline the website's structure. Designing a user-friendly interface, focusing on aesthetics and navigation. Selecting color schemes, fonts, and graphical elements in line with the capstone theme. 
• Content Development and Management: Writing and editing web content, including text, images, and videos. Organizing content in a coherent and accessible manner. Implementing a CMS for easy updates and edits. 
• Web Development: Coding the website using HTML, CSS, JavaScript, and other relevant technologies. Developing a responsive design for compatibility across various devices and screen sizes. Integrating features like forms, databases, or interactive elements as needed. 
• Testing and Quality Assurance: Conducting thorough testing for functionality, compatibility, and performance. Fixing bugs and addressing any technical issues. Ensuring the website meets all accessibility and web standards. 
• Launch and Deployment: Setting up hosting and domain. Launching the website and monitoring its initial performance. Making necessary adjustments based on feedback and performance data. 
• Maintenance and Updates: Providing ongoing support and maintenance. Regularly updating the website with new content or features. Ensuring security through updates and backups. 
• Training and Documentation: Training the capstone team on how to use and update the website. Providing documentation for the website’s structure and management. 

Key Deliverables: 

• A fully functional, responsive website. 
• UI and experience design artifacts (e.g., wireframes, mockups). 
• Website source code and assets. 
• CMS setup and documentation. 
• Testing and QA reports. 
• Training materials and user documentation. 

This scope of work ensures that the website not only meets the immediate needs of the capstone project but is also sustainable and adaptable for future requirements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from a website development project for capstone planning, which demonstrate progress or success, can be categorized into several key areas: 

• User Engagement Metrics: 
  • Traffic Data: Number of visitors, page views, and unique visits. 
  • Bounce Rate: The percentage of visitors who navigate away from the site after viewing only one page. 
  • Average Time on Site: How long visitors typically stay on the website. 
  • User Interactions: Click-through rates on calls-to-action, downloads, form submissions, etc. 
• Performance and Accessibility: 
  • Loading Time: Speed at which web pages load, which impacts UX and SEO. 
  • Mobile Responsiveness: Effectiveness of the website on various devices and screen sizes. 
  • Accessibility Compliance: Meeting standards like WCAG for users with disabilities. 
• Content Effectiveness: 
  • Content Engagement: Metrics such as page views, time spent on specific pages, and interaction with content elements. 
  • SEO Rankings: Search engine rankings for targeted keywords related to the capstone project. 
• Technical Reliability: 
  • Uptime: The percentage of time the website is operational and accessible to users. 
  • Error Rates: Frequency of technical issues or broken links. 
• User Feedback and Satisfaction: 
  • User Surveys/Feedback: Qualitative data from user surveys about their experience and satisfaction. 
  • Net Promoter Score (NPS): A measure of the likelihood that users would recommend the website to others. 
• Project Management Metrics: 
  • On-Time Delivery: Meeting the planned timeline for project milestones and final launch. 
  • Budget Adherence: Completing the project within the allocated budget. 
• Learning and Adaptation: 
  • User Training Success: The effectiveness of training provided to the capstone team for website management. 
  • Post-Launch Adjustments: The ability to make quick fixes and adaptations based on initial user feedback and analytics. 

These outcomes provide quantifiable data that can be used to assess the website’s impact, usability, and effectiveness in serving the needs of the capstone project. Regular monitoring and analysis of these metrics are crucial for continuous improvement and long-term success of the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marcus was notable for his quick responsiveness and excellent communication throughout the project. If he was out of the office, the team consistently responded swiftly to our needs and maintained excellent contact, ensuring a smooth and efficient collaboration.

What was your primary form of communication with Innovative Media Creators?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most impressively about this company was its exceptional ability to blend innovative solutions with user-focused design, ensuring that the end product was technically advanced, highly intuitive, and user-friendly.

Are there any areas for improvement or something Innovative Media Creators could have done differently?

While Innovative Media Creators excelled in many areas, one aspect that could be improved is their payment structure. The payment process appears somewhat inefficient, which could lead to potential delays or inconveniences. Streamlining this process, perhaps by implementing more straightforward or automated payment options, could enhance overall client satisfaction and operational efficiency.

BACKGROUND

Please describe your company and your position there.

I'm the controller for a venture capital company that focuses on Real Estate and Hospitality developments. We are based in Topeka, KS and are primarily focused on the revitalization of Downtown.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Innovative Media Creators, and what were your goals?

It had been almost 5 years since Iron Rail Brewing had opened. We had made a few minimal updates to the site since it opened but was starting to feel dated. Plus our business strategies had changed, mostly due to our catering business exploding which hadn't been really displayed or focused on our site yet.

SOLUTION

How did you select this vendor and what were the deciding factors?

Innovative Media Creators offered a complete package for the website refresh. From taking photos, updating the graphics, fonts, brand feel, and then taking that all the way to a finished website.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss the goals and objectives of the project. IMC listened to our needs and provided some constructive feedback about what we could to do accomplish that. A couple weeks later we received a mock-up of the website that we were able to share with our stakeholders.

After gathering feedback we sent it back to IMC who make adjustments and completed the website a couple weeks later. We got to see the final design, and make a couple last minute changes before it went live. It really couldn't have been much easier to work with IMC, the hardest part of was getting our team on the same page!

How many people from the vendor's team worked with you, and what were their positions?

It was nice to only have 1 relationship manager that took care of everything and was highly communicative. Marcus is awesome!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new website hasn't been live for very long, but our catering business is still growing and I believe the new website is contributing to that. We are getting inquiries coming through the website forms that IMC created for us constantly.

Describe their project management style, including communication tools and timeliness.

We work best on email since it's difficult to get all of our team's schedules to align. That didn't slow down progress at all though since Marcus at IMC stayed on top of all our asks and kept the project moving forward. The mock-ups of the site that IMC delivered were easy to view and provide feedback on.

What did you find most impressive or unique about this company?

It's so nice to work with a smaller company that gives you the individual attention your project needs. Communication is easy when there aren't multiple contacts you have to deal with. Our project never felt like it was held up in queue, but rather that it was top priority to get completed as soon as possible.

Are there any areas for improvement or something they could have done differently?

None, it was great!

BACKGROUND

Introduce your business and what you do there.

I’m the director of client relations and marketing at Bob Schwarz Financial. We’re a financial planning firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Innovative Media Creators?

We hired them to develop and design a new website for us.

SOLUTION

What was the scope of their involvement?

We first had a Zoom meeting with Innovative Media Creators, during which we discussed our requirements and what they could provide. From there, they proceeded with the work, handling both the development and design process for our website. As they were creating different pages for the site, they asked for our feedback and incorporated them accordingly. The site was built from scratch.

We’ve already launched the site, and their team is helping us maintain it and implement any necessary updates.

What is the team composition?

We work with two people from their side: the owner and a photographer.

How did you come to work with Innovative Media Creators?

Innovative Media Creators designed the website for a different company that we know the owners of. Hence, we contacted their team because were impressed with the work they did.

How much have you invested with them?

We’ve invested about $7,000 in this project.

What is the status of this engagement?

We started working together in June 2022, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the site recently; it loads very quickly, especially when switching to different pages.

How did Innovative Media Creators perform from a project management standpoint?

They’ve done a good job in terms of communicating and sticking to our timelines. For communication, we mainly interact via email.

What did you find most impressive about them?

We’re impressed by the fact that the website they’ve delivered came out exactly as how we envisioned it to be; the content and its overall look and feel are spot-on.

Are there any areas they could improve on?

I can’t think of anything that they could improve on.

Do you have any advice for potential customers?

Make sure to give as much information as you can about what you want for your website.

BACKGROUND

Please describe your company and your position there.

I'm currently a cattle analyst for NextGen Cattle Company, but started out as the Executive Assistant. NextGen Cattle Company is a fully integrated cattle business from Seed-Stock to cattle feeding to beef processing. We have two bull sales each year selling over 300 Beefmaster and Charolais at each sale, now adding Angus. We also just started NextGen Beef which is a direct to consumer product, shipping beef directly to homes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Innovative Media Creators, and what were your goals?

Innovative Media has been here for everything, from the start up of our website, to customer interviews and videos. They run all of our media platforms and help advertise for our sales and all aspects of our company. Our goal has been and continues to bring excitement, energy and a new look and feel to the cattle industry. Innovative Media Creators has done this over and over, and every time we are amazed with the product and ideas they bring our way. It is so awesome to have a company we can trust, who listens to our ideas an needs, and produces a product every time and defines how we want to be represented.

SOLUTION

How did you select this vendor and what were the deciding factors?

Marcus had worked with our owners with a previous industry. They knew the product he would produce and were excited to bring him in to learn and give NextGen Cattle Company the image they were looking for.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Innovative Media has: Created websites; nextgencattle.com, nextgenbeef.com, missouriprimebeef.com. They have taken our employee head shots, photo's of our ranch and feedyards, marketed our genetics and apparel. Direct to consumer website, beef photos and purchasing options. Helped us build our customer base with Mailchimp, Drift, and email marketing. Produces weekly emails to go out to our customer base. Interviews and makes videos of customers and our owners, for our genetics, and sales of genetics, semen, and beef. Helped us in designing logos for all of our companies and products.

How many resources from the vendor's team worked with you, and what were their positions?

• Marcus R.- Owner
• Kevin J.- Photographer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been completely satisfied with all product produced by Innovative Media Creators. Not only do they produce high quality products that are directly in line with our company, they also have the best customer service. Everyone we have worked with is excited to be here, listens to what we want, does research to better understand this industry to keep us aligned yet fresh, new and appealing. We've never had any issues in getting more than we ask for and presented in a way that appeals to our goals.

How effective was the workflow between your team and theirs?

Workflow is seamless. They deliver anything we need on the timeline we need it on. They answer every question in a timely format and we have never had to worry about what was happening on their end!

What did you find most impressive or unique about this company?

Their positive attitude and drive to produce a high-quality product that is fresh and appealing are impeccable. Their was also a learning curve that Marcus maneuvered with grace. At the beginning he was not familiar with the cattle industry, but you would have never known it, he obviously took time to do his research.

Are there any areas for improvement or something they could have done differently?

No, anything we have asked of him, he has produced.

BACKGROUND

Please describe your company and position.

I am an Operations Analyst of Prairie Band LLC

Describe what your company does in a single sentence.

Tribal Holding Company with 10 subsidiaries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Innovative Media Creators to accomplish?

• Website revamp

SOLUTION

How did you find Innovative Media Creators?

Other

Why did you select Innovative Media Creators over others?

Good value for cost

How many teammates from Innovative Media Creators were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign of current LLC website and then all subsidiary sites to align with new LLC site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

N/A

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very timely in delivering work.
• Very responsive to any questions or modification requests.

What was your primary form of communication with Innovative Media Creators?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Innovative Media Creators showcased impressive patience.

Are there any areas for improvement or something Innovative Media Creators could have done differently?

no

BACKGROUND

Please describe your company and position.

I am an Executive of Patterson Construction, LLC

Describe what your company does in a single sentence.

We build custom homes and do remodels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Innovative Media Creators to accomplish?

• build us a website

SOLUTION

How did you find Innovative Media Creators?

Referral

Why did you select Innovative Media Creators over others?

• High ratings
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Marcus built my website based on several conversations we had. The design, language and on-site photography made it great!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our friends and family feedback were wonderful. The site delivers prospective clients directly to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marcus built the site in the timeframe he suggested from the start and was very helpful in aligning my goals with what the final project turned into.

What was your primary form of communication with Innovative Media Creators?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From a couple conversations, Marcus was able to almost read my mind on what I was interpreting as a result. Amazing!

Are there any areas for improvement or something Innovative Media Creators could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the VP of Farmer Excavating, Inc.

Describe what your company does in a single sentence.

Excavation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Innovative Media Creators to accomplish?

• Revamp our website

SOLUTION

How did you find Innovative Media Creators?

Online Search

Why did you select Innovative Media Creators over others?

• Great culture fit
• I could see other site's they did and how good they looked

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign a whole new look for Farmer Excavating Inc. website design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Updates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time and great communication.

What was your primary form of communication with Innovative Media Creators?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They cared about my project and wanted to help us complete it.

Are there any areas for improvement or something Innovative Media Creators could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the President of Cedoga Outfitters

Describe what your company does in a single sentence.

Non profit organization focused on getting youth off of screens and into adventures in the outdoors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Innovative Media Creators to accomplish?

• Build initial brand
• Launch organization website
• Create marketing material and company swag

SOLUTION

How did you find Innovative Media Creators?

Referral

Why did you select Innovative Media Creators over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Innovative Media Creators were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Built our logo and branding from the ground up. 
• Lifted up our website. 
• Helped build out important infographics.
• Designed and fulfilled company swag such as t-shirts and hats. 
• Designed and fulfilled company business cards and note cards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Went from zero to a professional presence that people tell us makes us look like we’ve been around for decades.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Boutique style firm that can deliver

What was your primary form of communication with Innovative Media Creators?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their ability to take my jumbled ideas and turn them into beautiful creations.

Are there any areas for improvement or something Innovative Media Creators could have done differently?

Don’t believe so

BACKGROUND

Please describe your company and position.

I am the CFO of Green Stream Farms

Describe what your company does in a single sentence.

Agriculture products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Innovative Media Creators to accomplish?

• Create a clear, understandable message about us on the website
• Feature our expertise

SOLUTION

How did you find Innovative Media Creators?

Referral

Why did you select Innovative Media Creators over others?

• High ratings
• Great culture fit

How many teammates from Innovative Media Creators were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign of our websites for a better look and feel while providing a more consistent message.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website looked great.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very easy to work with, meet deadlines they promised.

What was your primary form of communication with Innovative Media Creators?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The timeliness of the work and the willingness to understand our business and design a solution that met our needs.

Are there any areas for improvement or something Innovative Media Creators could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the Brand + Marketing of MCP GROUP

Describe what your company does in a single sentence.

Commercial Contractor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Innovative Media Creators to accomplish?

• Website Design
• Video Production
• Social Media Content

SOLUTION

How did you find Innovative Media Creators?

Referral

Why did you select Innovative Media Creators over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website Design
• Video Production
• Social Media Content
• Email Marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creating high-quality branding/company videos capturing the essence of our brand. Providing top-notch web design services, Marcus understands our brand and goals and that is reflected in our website. Marcus understands our target audience and always creates engaging content with visuals that are unique and eye-catching.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IMC is professional and committed to their clients.

What was your primary form of communication with Innovative Media Creators?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They genuinely care about helping us succeed. They have outstanding creative and technical expertise.

Are there any areas for improvement or something Innovative Media Creators could have done differently?

N/A