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Innovative Group

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Solving your next-stage growth problems

Innovative Group is a San Jose-based growth firm built from six integrated specialty teams spanning business growth strategy, digital marketing and technology, AI solutions, products, education and enablement, and funding and incubation. We help enterprises, B2B SaaS companies, and ambitious local businesses solve the growth problems blocking their next stage. Named offerings include the AI Adoption Sprint, Fractional CMO, and Next-Best Action. Our model pairs senior operators with purpose-built AI systems, so clients get both operational discipline and next-generation tooling on every engagement.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Year founded
    Founded 2015

Overview by:

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Chris Salazar
Co-Founder About the Team

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    Our Story

    Innovative Group is a growth and transformation consultancy helping ambitious companies turn strategy into revenue. Our expertise spans Fractional CMO leadership, AI transformation, go-to-market strategy, revenue operations, branding, and digital experiences. Built through the acquisition and integration of six specialized firms, we serve clients across 25+ countries and focus on delivering measurable growth, operational clarity, and long-term business impact.

    Meet the Team

    Chris Salazar

    Chris SalazarCo-Founder

    Chris co-founded Innovative Group and leads its client relationships and growth direction across six specialty teams, helping enterprises, B2B SaaS companies, and local businesses move from experiment to operation.

    What Sets Us Apart

    Six specialty teams, one accountable partner

    Strategy, marketing, technology, AI, and capital sit under one roof. One team owns brand, demand, data, and AI on a single plan, so clients skip the cost and friction of stitching four separate vendors together.

    AI that ships to production

    We operationalize AI inside the stack you already run. Tuned small language models where small is smarter, frontier models only where scale earns the expense, always with human sign-off. Our Customer Zero build shipped agent-driven marketing in 8 weeks.

    Published pricing, measured outcomes

    We measure work by the pipeline and revenue it produces, and we publish our fractional CMO rates when most firms hide them. Recent work surfaced about $1M in annual revenue opportunity and cut a client's campaign launch time by 75%.

    Quick Facts

    11 years in business

    Tools and Technology

    HubSpot
    Salesforce
    Marketo
    Monday.com
    Figma
    GitHub
    Looker
    Pipedrive

    Commonly Asked Questions

    One team owns the work end to end. We embed with your team, work inside the tools you already run (HubSpot, Salesforce, your CDP), and align marketing, sales, and leadership around one source of truth. Engagements scale from advisory to embedded to full operating partner.

    Success is measured by the business outcomes the work produces, primarily pipeline and revenue, tracked on a shared dashboard both teams can see. We agree the target metric at kickoff and report against it on a regular cadence, so progress and ROI stay visible to leadership. Recent engagements surfaced about $1M in annual revenue opportunity, cut campaign launch time by 75%, and grew a local client's organic traffic 14x.

    We operationalize AI inside the stack you already run. Tuned small language models where small is smarter, frontier models only where scale earns the expense, always with human sign-off. Our own Customer Zero build shipped agent-driven marketing in 8 weeks.

    We publish our rates. Advisory is $2,500/mo, Embedded is $7,500/mo, and Operating Partner is $15,000+/mo, with project bolt-ons from $5,000 to $25,000. You pick the tier that fits the bottleneck and scale up or down as the work changes.

    We start by finding the bottleneck, then scope a small number of measurable workstreams with clear owners and reporting. Most engagements show first proof of value in 4 to 6 weeks. Work runs against a shared operating dashboard so progress and ROI stay visible to both teams.

    Contact Innovative Group

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