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Inherent, Inc.

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Law firm websites, branding and SEO since 1993

Inherent, Inc. has designed and built websites for law firms since 1993. Based in San Francisco with a second office in Scottsdale, Arizona, we have launched more than 1,000 custom websites for law firms and other professional services organizations, and were among the original creators of online content management tools for the legal industry.

  • Min project size
    $10,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 1993

Service Lines
Web Design
35%
Web Development
20%
Search Engine Optimization
15%
Branding
10%
Custom Software Development
10%
Digital Strategy
5%
Mobile App Development
5%

No Focus Areas have been added yet…

Industries
Legal
90%
Financial services
10%
Clients
Midmarket ($10M - $1B)
80%
Enterprise (>$1B)
10%
Small Business (<$10M)
10%

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Our Story

Inherent is a small, senior, in-house team working from San Francisco and Scottsdale. Nothing is outsourced: the people who plan a firm’s website are the people who design it, build it and support it after launch. Most of our clients stay with us for many years, and many of our client relationships have lasted more than a decade.

Tools and Technology

Microsoft Teams
Zoom

Commonly Asked Questions

Every website project starts with a written proposal: the scope, the schedule, a fixed price and a payment schedule tied to each phase. Ownership and post-launch support are spelled out before any work begins. The work then runs in four phases: Discovery and planning. We gather requirements, agree on goals and set a project roadmap with the firm’s point person. When a firm is moving from another provider, we work backwards from the end date of its current contract so it never pays for two websites. Design and prototyping. We present custom designs and interactive prototypes, and refine them with the firm until they’re approved. Development and testing. Our in-house developers build the site and move the existing content: attorney bios, practice areas and articles. We inventory every page on the old site, map each one to its new address and set up redirects. Before launch we test forms, mobile layouts and accessibility, using Google’s Lighthouse audit. Launch and support. We move the domain, switch on the redirects, and update the firm’s Google Business Profile and directory listings on launch day. Afterwards we check that the redirects, forms and listings all work. Most projects launch in 2 to 3 months. The biggest factor is how quickly the firm reviews content and gives approvals; we handle the technical work. After launch, support is optional and clearly priced. Firms buy blocks of support hours, and we confirm the hours for each request before starting. A monthly SEO and AI report shows where the site ranks, whether AI assistants recommend the firm, and what we propose to fix next, with an estimate for each item.

The clearest measure of our results is that law firms stay with us. Several of our current clients, among them The Managing Partner Forum, Yukevich Cavanaugh, Westerman Hattori (WHDA), Wilson Turner Kosmo and Lubin Olson, have worked with Inherent for more than ten years. They come back to us for redesigns, rebuilds, new languages and new applications rather than moving to another agency. We measure ROI the way a firm does: inquiries and cases, not just traffic. Every client on our SEO program gets a monthly, plain-language report that shows which pages and search terms bring in inquiries, where the site ranks, and whether ChatGPT, Gemini, Perplexity and Claude recommend the firm. Every proposed fix comes with an estimate, so the firm can see what each piece of work is for before approving it. When firms switch to us from a platform such as FindLaw, Scorpion or Justia, they own their website outright and stop paying a monthly platform fee, and every old page is redirected so their search rankings carry over.

Each firm works directly with the senior people doing its project, not with an account manager passing messages along. Clients often mention it in their reviews: questions get answered quickly, whatever the day or time, and they are guided through every step of a redesign. Everything that affects cost or scope is in writing first. The proposal sets out the scope, schedule, price, payment stages and post-launch support before work starts. During a project the firm reviews and approves each phase, from design to content to launch. After launch, we confirm the hours for every support request before starting, so there are no surprise invoices. Reporting is monthly and written in plain language. The report shows where the site ranks for the firm’s search terms, which pages and searches bring in inquiries, and whether ChatGPT, Gemini, Perplexity and Claude recommend the firm. It ends with the fixes we propose next, each with an estimate, which the firm can approve by simply replying.

Most new law firm websites launch in 2 to 3 months from signing, including when a firm is moving from FindLaw, Scorpion, Justia or another provider. The biggest factor is how quickly the firm reviews content and gives approvals; we handle the technical work, and we plan the launch around the firm’s current contract so it never pays for two websites. Larger sites, multilingual sites and custom applications are scheduled in the proposal. Support requests are estimated and confirmed before we start, and are usually completed within 1–3 business days. A free AI visibility check is emailed within two business days.

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