Imperia Marketing

BACKGROUND

Please describe your company and position.

I am the Manager of Konzum Bosna i Hercegovina

Describe what your company does in a single sentence.

Konzum d.o.o. Sarajevo is  leading retompany in Bosnia and Herzegovina and a member of the Fortenova Group. Through the Konzum and Mercator brands, we operate a broad network of more than 240 retail locations across the country, serving over 160,000 customers every day.

Our stores offer a wide range of food and non-food products, with a strong focus on fresh fruits and vegetables, healthy foods, locally produced goods, and private-label brands. We aim to provide customers with convenient everyday shopping, competitive prices, quality products, and a reliable in-store experience.

Alongside our retail operations, we focus on innovative services, customer satisfaction, professional service, and responsible business practices. Our goal is to make everyday shopping convenient and accessible while continuously improving the experience we provide to customers throughout Bosnia and Herzegovina.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Imperia Marketing to accomplish?

• We wanted to improve our organic search visibility and attract more qualified traffic to our website. The goal was also to optimize key areas of the website and strengthen our overall SEO foundation so the improvements could support leads, conversions, and revenue over the longer term.

SOLUTION

How did you find Imperia Marketing?

• Online Search
• Clutch Site

Why did you select Imperia Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Imperia Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Imperia Marketing handled SEO and web development work as part of the engagement. The work included reviewing our existing search performance, identifying optimization opportunities, improving important website pages, and implementing website improvements that supported our SEO strategy.

They also provided technical and on-page optimization recommendations and monitored the performance of the work throughout the engagement. The focus was on improving our visibility in search while making practical improvements to the website itself.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw measurable improvements during the engagement. Organic traffic increased by 25%, organic leads increased by 14%, and conversions increased by 8%. Revenue generated from organic search also increased by 32%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well organized from our perspective. Communication was straightforward, and the team kept us updated on the work and progress. Whenever we had questions or needed clarification, they were responsive and willing to discuss the details with us. The work progressed according to the agreed timeline, with adjustments made when necessary.

What was your primary form of communication with Imperia Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the combination of SEO and web development knowledge. They were able to look beyond individual rankings and consider how search visibility, website improvements, and business performance connected with one another.

The team was also easy to communicate with and did a good job explaining their recommendations rather than simply providing technical changes without context.

Are there any areas for improvement or something Imperia Marketing could have done differently?

The collaboration was positive overall. One area that could be improved would be providing more frequent detailed performance updates during periods when multiple changes were being implemented. This would make it easier to track the impact of individual activities. Other than that, we were satisfied with the overall process and communication.

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager of Bingo d.o.o., a leading retail chain in Bosnia. We operate 215 stores and are also involved in food manufacturing, agriculture, textiles, paper products, and renewable energy production.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Imperia Marketing?

We wanted to improve our organic search visibility and rank higher for key retail-related search terms in Bosnia, especially for product categories and store-related queries.

SOLUTION

What was the scope of their involvement?

Imperia Marketing provided SEO services. As more customers use AI assistants and answer engines to find products and local stores, we needed our brand and product information to be accurately surfaced and cited. Our website had underlying technical problems limiting our search performance, so we needed a proper audit and fixes.
Imperia Marketing delivered a full technical SEO audit report covering site architecture, crawlability, indexing, page speed, mobile usability, structured data, and internal linking. From there, the work was a combination of direct implementation and recommendations.
Imperia Marketing directly implemented core on-page fixes such as metadata, heading structure, schema markup, and structured data to support AI-driven search optimization (AEO). The team provided recommendations for our team to implement deeper technical changes, including CMS-level adjustments, server-side performance improvements, and site architecture changes.
The team delivered prioritized recommendations with clear documentation so our internal team could implement them.

What is the team composition?

We worked with 2–5 teammates from Imperia Marketing.

How did you come to work with Imperia Marketing?

We found Imperia Marketing on Clutch. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from May 2026–September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw upward movement in our organic search rankings for key retail and product-related keywords in Bosnia, particularly for category and store-level searches. Our website saw a measurable rise in organic sessions compared to the period before the project began.
Our brand and product information started appearing more consistently and accurately in AI-driven search results, which was one of our core AEO goals. Our store locations became more discoverable in local search results, supporting foot traffic to our 215 stores.
Our technical foundation improved. Site speed, crawlability, and structured data issues were resolved, giving us a cleaner base to build on going forward. We came away with a prioritized SEO/AEO plan our team could continue executing after the engagement ended.
We tracked local search performance through our Google Business Profiles across our store network. During the project, we saw improvements in discovery searches, direction requests, calls, and website clicks. While attributing in-store sales directly to SEO is difficult given how many factors drive retail foot traffic, the local visibility gains were a meaningful part of our overall digital presence, and we view them as contributing positively to store-level awareness.

How did Imperia Marketing perform from a project management standpoint?

Imperia Marketing's project management was well-organized and responsive. They set clear milestones at the start of the engagement, held regular check-ins, and kept us informed on progress against the plan. Deliverables arrived on schedule, and when small adjustments were needed, they communicated proactively rather than letting things slip.

What did you find most impressive about them?

Imperia Marketing was hands-on where it made sense but also respected our internal workflows and gave our team the guidance to handle the rest.

Are there any areas they could improve?

No, there weren't any.