Imperia Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager of Bingo d.o.o., a leading retail chain in Bosnia. We operate 215 stores and are also involved in food manufacturing, agriculture, textiles, paper products, and renewable energy production.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Imperia Marketing?

We wanted to improve our organic search visibility and rank higher for key retail-related search terms in Bosnia, especially for product categories and store-related queries.

SOLUTION

What was the scope of their involvement?

Imperia Marketing provided SEO services. As more customers use AI assistants and answer engines to find products and local stores, we needed our brand and product information to be accurately surfaced and cited. Our website had underlying technical problems limiting our search performance, so we needed a proper audit and fixes.
Imperia Marketing delivered a full technical SEO audit report covering site architecture, crawlability, indexing, page speed, mobile usability, structured data, and internal linking. From there, the work was a combination of direct implementation and recommendations.
Imperia Marketing directly implemented core on-page fixes such as metadata, heading structure, schema markup, and structured data to support AI-driven search optimization (AEO). The team provided recommendations for our team to implement deeper technical changes, including CMS-level adjustments, server-side performance improvements, and site architecture changes.
The team delivered prioritized recommendations with clear documentation so our internal team could implement them.

What is the team composition?

We worked with 2–5 teammates from Imperia Marketing.

How did you come to work with Imperia Marketing?

We found Imperia Marketing on Clutch. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from May 2026–September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw upward movement in our organic search rankings for key retail and product-related keywords in Bosnia, particularly for category and store-level searches. Our website saw a measurable rise in organic sessions compared to the period before the project began.
Our brand and product information started appearing more consistently and accurately in AI-driven search results, which was one of our core AEO goals. Our store locations became more discoverable in local search results, supporting foot traffic to our 215 stores.
Our technical foundation improved. Site speed, crawlability, and structured data issues were resolved, giving us a cleaner base to build on going forward. We came away with a prioritized SEO/AEO plan our team could continue executing after the engagement ended.
We tracked local search performance through our Google Business Profiles across our store network. During the project, we saw improvements in discovery searches, direction requests, calls, and website clicks. While attributing in-store sales directly to SEO is difficult given how many factors drive retail foot traffic, the local visibility gains were a meaningful part of our overall digital presence, and we view them as contributing positively to store-level awareness.

How did Imperia Marketing perform from a project management standpoint?

Imperia Marketing's project management was well-organized and responsive. They set clear milestones at the start of the engagement, held regular check-ins, and kept us informed on progress against the plan. Deliverables arrived on schedule, and when small adjustments were needed, they communicated proactively rather than letting things slip.

What did you find most impressive about them?

Imperia Marketing was hands-on where it made sense but also respected our internal workflows and gave our team the guidance to handle the rest.

Are there any areas they could improve?

No, there weren't any.