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Get a real-time quotePitch decks, plans and models for founders
Impact Change is Will Bryant's London advisory practice for founders, startups and scale-ups. Since 2016 Will has worked with over 1,500 clients in 78 countries and territories, from first-time founders preparing a pre-seed round to owners taking a business to a bank or to market.
The work covers investor pitch decks, business plans, five-year financial models, investor one-pagers, confidential information memoranda (CIMs) for business sales, lender-ready plans for SBA and bank loans, market research, and paid consultations for founders who want advice before or instead of a project. Every market figure is sourced and every number is rebuilt from the financial model, so the story and the spreadsheet agree when an investor or lender checks them. Projects start with a detailed written brief and a written quote within 2 working days.
Will's operating career includes institutional fundraising at Wells Fargo Asset Management, leading operations at CAKE, the mobile payments app acquired by American Express, Director at American Express, go-to-market and commercial work at Quandoo, Vice President at Fresha, and co-founding Reztorer, which exited in early 2025.
Clients rate the work 4.99 out of 5 across more than 2,000 reviews, published at startscaleandsucceed.com/reviews. Impact Change Limited is registered in England and Wales, company number 12822201.
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Min project size
$1,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Year founded
Founded 2016
Service Lines
- Financial Consulting
- 10%
- Market Research
- 10%
Select Focus Area
- Business Consulting Focus
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- Content Writing Services Focus
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- Financial Consulting Focus
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- Funding & Investment Focus
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- Angel Investment
- 50%
- Venture Capital
- 50%
- Market Research Focus
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- Market Analysis
- 60%
- Market Research Data Analysis
- 20%
- Market Research Data Reporting
- 20%
Industries
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Clients
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Our Story
Will Bryant founded Impact Change in London in 2016 to help founders and business owners make their case to investors, lenders and buyers. Since then the practice has worked with more than 1,500 clients in 78 countries and territories, from first-time founders preparing a pre-seed round to owners taking a business to a bank or to market. Every project starts with a written brief and a written quote, and ends with documents that hold up when someone checks them.
Meet the Team
William BryantCEO
Founder of Impact Change since 2016. His operating career includes fundraising at Wells Fargo Asset Management, CAKE (acquired by American Express), Director at American Express, Vice President at Fresha, and co-founding Reztorer (exited 2025).
What Sets Us Apart
Numbers that hold up
Every market figure is sourced and every number in a deck or plan is rebuilt from the financial model, so the story and the spreadsheet agree when an investor or lender checks them.An operator's eye
Will has led go-to-market and commercial operations at growing companies and co-founded a business that exited, so the feedback covers what the business should say, not only how the slides look.
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