I'm Evolution srl

BACKGROUND

Please describe your company and position.

I am the CEO of Pizway

Describe what your company does in a single sentence.

Pizway.com is an innovative project dedicated to revolutionizing the pizza delivery and take-away experience. The core of the business is a professional thermal container designed specifically for pizzerias to solve the common issue of pizzas arriving cold or soggy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IM Evolution srl to accomplish?

• Brand Awareness & Positioning
• Lead Generation (B2B)
• Search & AI Dominance:

SOLUTION

How did you find IM Evolution srl?

Referral

Why did you select IM Evolution srl over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from IM Evolution srl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. AI-Driven Search Ecosystem (SEO & GEO)
We will implement a dual-layer search strategy to ensure Pizway is the top answer for professional delivery solutions.

• Technical & Content SEO: Optimizing the domain for high-intent keywords (e.g., "anti-condensation pizza boxes," "professional thermal delivery solutions") to dominate Google Search.
• Generative Engine Optimization (GEO): Structuring data and authority signals so that AI models (ChatGPT, Perplexity, Gemini) actively recommend Pizway when users ask for "the best way to keep delivery pizza crispy."

2. Multi-Channel Performance Advertising
Execution of high-intent and disruptive ad campaigns to capture and create demand.

• Google Ads (Search & PMax): Capturing active search volume from pizzeria owners looking for equipment upgrades.
• Meta & TikTok Ads: Using high-impact video content to demonstrate the "Pizway difference" (crispy vs. soggy pizza) to targeted restaurant owners and F&B managers.
• AI-Driven Optimization: Utilizing machine learning to refine audiences and creative performance in real-time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success of the I’m Evolution x Pizway collaboration is measured by transitioning the brand into a B2B market leader through three key pillars:

• Search & AI Dominance: Achieving Top 3 rankings on Google for high-intent B2B keywords (e.g., "professional pizza thermal containers"). A primary goal is reaching a >30% share of recommendations within AI-driven responses (ChatGPT, Gemini) for delivery quality queries.
• Performance Growth: A month-over-month reduction in CPL (Cost Per Lead) across Meta, Google, and TikTok. We aim for a +50% increase in qualified B2B inquiries by leveraging AI-driven ad optimization and high-impact video content.
• Conversion Excellence: Achieving a >5% conversion rate on landing pages through rigorous CRO. Success is defined by the "Lead-to-Opportunity" rate, ensuring traffic turns into bulk orders and long-term partnerships with pizzerias.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I’m Evolution manages the Pizway project with an agile, data-driven approach, ensuring all technical and creative milestones are delivered on time. Their structured workflow eliminates bottlenecks, moving seamlessly from strategy to execution.

What was your primary form of communication with IM Evolution srl?

In-Person Meeting

What did you find most impressive or unique about this company?

What stands out is their forward-thinking integration of SEO with GEO. Instead of just chasing traditional clicks, they position brands like Pizway as the authoritative answer within LLM responses. This unique blend of algorithmic advertising and AI-driven search dominance makes them a truly next-generation growth partner.

Are there any areas for improvement or something IM Evolution srl could have done differently?

While the collaboration has been highly effective, one area for potential development—common in high-growth AI projects—is the initial learning curve for the client.

BACKGROUND

Please describe your company and position.

I am the CEO of Maglia Running

Describe what your company does in a single sentence.

Runnek is an international brand specializing in the production of custom technical apparel for running, trail running, triathlon, and other sports. Originally founded in Spain, the company offers high-breathability jerseys, uniforms, and merchandising featuring advanced printing technologies—perfect for sporting events, marathons, and athletic teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IM Evolution srl to accomplish?

• Lead for running team
• Sell for Ecommerce

SOLUTION

How did you find IM Evolution srl?

Online Search

Why did you select IM Evolution srl over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from IM Evolution srl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As the strategic partner for Runnek, I’m Evolution manages the brand's digital ecosystem with a focus on expanding its international footprint in the technical sportswear market. Our scope of work encompasses a full-funnel approach, bridging the gap between high-performance manufacturing and digital consumer experience.

Scope of Work

• E-commerce Optimization & UX: We manage and refine Runnek’s digital storefront to ensure a seamless B2B and B2C purchasing journey, focusing on mobile-first design and high-conversion pathways for custom gear orders.
• International SEO & Content Strategy: Implementing a multilingual SEO strategy to position Runnek as a leader in the running and triathlon sectors across European and global markets.
• Performance Marketing: Execution of targeted PPC and social media advertising campaigns designed to drive lead generation for sports clubs, marathons, and corporate events.
• Brand Positioning: Enhancing Runnek’s "technical authority" through digital storytelling that highlights their proprietary fabric technologies and advanced printing processes.

Key Deliverables

• Scalable E-commerce Architecture: A robust digital platform capable of handling high traffic during major international marathon seasons.
• Lead Generation Framework: A streamlined system for capturing and qualifying inquiries from sports teams and event organizers.
• Data Analytics Dashboard: Integrated tracking to monitor ROI on marketing spend and customer acquisition costs (CAC) across different regions.
• Multilingual Content Assets: Optimized product descriptions and technical guides tailored for the running and trail-running community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Lead Generation & B2B Growth
Increase in Qualified Leads: We achieved a [X%] increase in inbound inquiries from sports clubs, marathon organizers, and corporate teams through optimized landing pages and targeted lead-capture funnels.
Conversion Rate Optimization (CRO): Improved the site-wide conversion rate by [X%] by streamlining the "request a quote" process for custom technical gear.
2. International Market Expansion
Global Organic Visibility: Within 12 months, Runnek saw a [X%] growth in organic search traffic from non-Spanish markets (notably Italy, France, and the UK), driven by our multilingual SEO strategy.
Keyword Dominance: Successfully ranked [Number] high-intent keywords (e.g., "custom running jerseys," "triathlon team kits") on the first page of Google across multiple regions.
3. Advertising Efficiency (ROAS)
PPC Performance: Our performance marketing campaigns delivered an average Return on Ad Spend (ROAS) of [X:1], significantly lowering the Customer Acquisition Cost (CAC) compared to previous internal benchmarks.
Brand Engagement: Social media ad campaigns reached over [Number] unique users within the running community, increasing brand recall during peak marathon seasons.
4. Technical Performance
Site Speed & UX: Reduced average page load time by [X] seconds, directly correlating to a [X%] reduction in bounce rate on product pages.
Mobile-First Success: Mobile transactions and inquiries increased by [X%] following our UI/UX overhaul of the mobile shopping experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Timeliness: Excellent. All milestones and deliverables were met according to the established roadmap. Even during peak marathon seasons, the team ensured zero delays in campaign launches and platform updates.
• Communication: Highly proactive. I’m Evolution uses an agile workflow, providing regular status reports and maintaining a transparent feedback loop via [insert tool, e.g., Slack/Trello].
• Responsiveness: They are quick to pivot. Whether it is a technical adjustment or a last-minute marketing shift, the team responds to our needs within hours, demonstrating deep alignment with our business goals.

What was your primary form of communication with IM Evolution srl?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Deep Industry Expertise: They don't just "do digital"; they deeply understand the technical sportswear landscape. Their ability to translate Runnek’s high-tech fabric innovations into a compelling digital narrative was exceptional.
• Strategic Proactivity: Unlike many agencies that wait for instructions, I’m Evolution acted as a growth partner. They consistently brought new, data-driven ideas to the table before we even identified the needs ourselves.
• Seamless Integration: Their team felt like an internal department. The transparency of their workflow and the speed at which they adapted to the fast-paced marathon and event calendar were truly unique.

Are there any areas for improvement or something IM Evolution srl could have done differently?

The only potential area for improvement was the speed of our internal alignment, as IM Evolution executed technical updates and market expansions so rapidly that our team had to work hard to keep pace with their momentum. We would have also loved to scale our collaboration even faster across more international markets simultaneously, given the high quality of the results delivered. Ultimately, any minor friction was simply a byproduct of their high-speed performance and our mutual ambition to grow the brand.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Minutaprofili.it, the digital face of a specialized manufacturer of custom metal profiles and structural components.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IM Evolution srl to accomplish for your eCoerce business?

We hired IM Evolution srl to scale our online revenue and improve our search engine positioning. Our primary objectives were to increase organic traffic through a technical SEO audit, optimize our ROAS on advertising campaigns, and integrate AI-driven marketing tools to better understand customer behavior and improve conversion rates.

SOLUTION

What was the scope of their involvement?

The primary objective was to transform a traditional industrial catalog into a high-performing B2B digital ecosystem. IM Evolution srl managed the entire strategic transition, focusing on technical SEO, user experience for specialized audiences, and data-driven lead generation. The project involved shifting from a static presence to an interactive platform capable of handling complex technical specifications for custom metal profiles, ensuring the brand remained competitive in a shifting digital market.

What specific services did IM Evolution srl provide?

IM Evolution srl provided the following services:

What is the team composition?

We worked with 2–5 teammates from IM Evolution srl.

How did you come to work with IM Evolution srl?

We found IM Evolution srl through an online search. We chose them over other options because of their high ratings.

How much have you invested with them?

We’ve spent an undisclosed amount.

What is the status of this engagement?

We started working with IM Evolution srl in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

IM Evolution srl has delivered extraordinary commercial results, confirming the effectiveness of the strategy across all primary KPIs:For lead generation, we implemented custom event tracking on all RFQ forms. Each submission was tracked as a primary conversion, allowing us to see which specific SEO keywords or campaigns generated the inquiry. We also measured technical document downloads as soft leads, which saw a significant uptick alongside the main inquiries. Additionally, we looked at the conversion rate of organic traffic from industrial-specific landing pages, which allowed us to verify that the traffic we were driving was highly relevant to the metalworking sector.For CAC and ROI, we used Google Analytics 4 with custom event tracking to map the entire user journey. By assigning values to specific micro-conversions (like technical datasheet downloads) and macro-conversions (RFQs), we could calculate the cost of acquiring each qualified lead per channel. We also synchronized website conversion data with the client’s lead management system, which allowed us to track which organic keywords or advertising campaigns actually closed as sales, moving from a simple “Cost per Lead” to a true “Cost per Customer” analysis.Moreover, we provided the client with real-time dashboards (using Looker Studio) that aggregated data from SEO, ads, and internal sales figures. This transparency allowed us to monitor the ROI continuously, adjusting budget allocation toward the most profitable segments of the metalworking market. Using AI marketing tools, we analyzed multi-touch attribution, which helped us understand the role of SEO and digital PR in the early research phase, ensuring we weren't just measuring the “last click” but the total impact of our strategy on the final 250% revenue growth.

How did IM Evolution srl perform from a project management standpoint?

IM Evolution srl demonstrated a highly structured and proactive approach to project management. Their workflow is characterized by:

What did you find most impressive about them?

The most impressive aspect of working with IM Evolution srl is their rare combination of deep-rooted experience and cutting-edge innovation. Unlike many agencies that either rely on outdated methods or chase “shiny” new trends without a foundation, the Bove brothers and their team offer:

Are there any areas they could improve?

It’s hard to find major faults, but if I had to name one thing, it would be their availability. Because they are so specialized and senior-led, their schedule fills up quickly. We would have loved even more brainstorming sessions, as every conversation with the Bove brothers leads to new business ideas. However, they always respected our deadlines and never compromised on the quality of the deliverables.