Illumination PR

BACKGROUND

Please describe your company and position.

I am the CEO of Bare Aesthetic

Describe what your company does in a single sentence.

Bare Aesthetic is a luxury medspa specializing in natural, science-based aesthetic and wellness treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illumination PR to accomplish?

• I hired Illumination PR to increase visibility and elevate overall brand awareness for Bare Aesthetic and myself, Vanessa Coppola, DNP, in order to drive revenue growth.
• I wanted to secure consistent media features and expert placements in reputable, high-profile publications to strengthen credibility and attract new patients.
• My goal was to position myself as a national authority in aesthetics and menopause wellness through strategic press coverage and thought leadership opportunities that showcase my expertise to help women and ultimately support business expansion.

SOLUTION

How did you find Illumination PR?

Online Search

Why did you select Illumination PR over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Consistent Performance Every Time

How many teammates from Illumination PR were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My experience working with Illumination PR has been nothing short of exceptional, and I am truly grateful for the partnership. From the very beginning, Robyn, Deven, and their entire team have gone above and beyond to support not just my public relations goals, but the overall growth and strategic direction of my brand. They have been instrumental in elevating both my personal and business visibility, helping to clearly define and strengthen the identity and positioning of my wellness and aesthetic divisions, and ensuring that the integration of both feels cohesive, powerful, and authentic.

Their guidance has extended far beyond traditional PR. They have provided thoughtful business consulting, supported me through critical staffing discussions, and helped “right the ship” during pivotal organizational moments. Their expertise, professionalism, and insight have been invaluable in aligning messaging, brand voice, and long-term strategy to drive measurable results in KPIs and revenue.

Through their efforts, my brand awareness has grown exponentially across media and social platforms. They’ve secured high-quality placements, from top-tier magazine features to prestigious television appearances, and even facilitated product placements for my skincare line, all of which have amplified credibility and reach.

What sets Illumination PR apart is their unwavering client-first approach. They are always responsive, supportive, and deeply attentive to detail. Robyn and Deven lead with exceptional integrity and heart, and their team continuously delivers at the highest level, every time. 

Working with them has been a truly collaborative, professional, and rewarding experience that has had a meaningful impact on both my business and my personal brand. I highly recommend Illumination PR. They have truly helped me take my business to the next level, and I am excited to continue growing together on this incredible journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from my partnership with Illumination PR have been outstanding. We’ve seen a significant increase in brand awareness and engagement across both social media and traditional media platforms, resulting in measurable growth in visibility, reach, and overall influence. Their strategic efforts have directly contributed to increased patient inquiries, stronger lead generation, and meaningful revenue growth for both Bare Aesthetic and Bare Soul Wellness.

The measurable outcomes from my partnership with Illumination PR have been exceptional and deeply impactful. Since working together, we’ve seen a clear and measurable increase in brand visibility, engagement, and credibility across channels. Social media following has grown by over 150% for my personal brand as as expert authority. This marketing gain alone has directly translated into measurable growth, with overall revenue increasing since the start of our collaboration. 

Additionally, we’ve achieved multiple high-profile media placements, including national magazine features, television appearances, and expert quotes in major outlets, that have solidified my position as a trusted authority in aesthetics and menopause wellness. The exposure and credibility generated through these campaigns have not only elevated brand perception but have also translated into tangible business results and long-term momentum.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Illumination PR’s project management has been exceptional! Always organized, proactive, and always aligned with my goals and timelines. Robyn, Deven, and their team consistently deliver on time (often ahead of schedule) and maintain clear, consistent communication throughout every stage of the process. They are incredibly responsive, attentive, and solution-oriented, ensuring that every request, whether strategic or last-minute, is handled with professionalism and care.

What stands out most is their ability to anticipate needs before I even articulate them. They manage complex campaigns seamlessly, from press releases and media placements to brand collaborations and product launches, without ever compromising on quality or attention to detail. Their responsiveness and follow-through have made them an invaluable extension of my internal team, and their commitment to excellence has set a new standard for what true partnership looks like.

What was your primary form of communication with Illumination PR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive and unique about Illumination PR is the heart and genuine care that they bring to everything they do. Their integrity is unmatched. They lead with honesty, authenticity, and a true commitment to their clients’ success. That human element, combined with their exceptional expertise, powerful industry reach, and deep influence, sets them apart in an industry that often feels transactional.

Robyn, Deven, and their team operate with a rare blend of professionalism and passion; they don’t just promote your brand, they believe in it. Their ability to balance strategic precision with heartfelt connection, an honest soul and truth, makes them not only outstanding publicists but true partners in growth and vision.

Are there any areas for improvement or something Illumination PR could have done differently?

Overall, my experience with Illumination PR has been overwhelmingly positive, and I truly value the partnership we’ve built. If I had to identify an area for improvement, it would simply be finding even more opportunities to deepen long-term strategic planning! They are masters at what they do, and I am eager and excited to expand our partnership.

The team is incredibly receptive to feedback and always eager to evolve, which makes collaboration seamless and productive. Robyn, Deven, and their team consistently go above and beyond. It is impressive and shows how keenly in tune they are to their clients’ needs. I love that they are nimble, can pivot, and are incredibly resourceful. It’s a win-win combination.