Ideas + Outcomes

People already buy in your category. Growth comes from changing what they do: choosing you instead of someone else, choosing you more often, staying longer.

Ideas + Outcomes is a strategy, creative and video company for health, retail and consumer goods brands, from established names to new brands launched by established businesses. In these markets decisions are emotional and trust is fragile.

The problems are familiar. People buy the category every week and you are not who they think of. Customers choose you for some things and someone else for the rest. A new entrant arrives with a better product or a sharper offer, and the category starts behaving differently. The research says one thing and the market does another.

People cannot tell you why they choose. Research records the explanation, not the decision. Ideas + Outcomes starts with what people do, then makes the work that changes it.

Strategy finds the behaviour. Research and behavioural insight look at what people bought, dropped, switched to and came back for, drawing on what sales, customer services and field teams already see. Brand strategy, positioning and narrative, and communications planning turn that into one direction the whole business can act on.

Creative makes people feel it. Branding and visual identity, advertising and campaigns, in-store and point of sale design, print, and digital and CRM design, each judged on whether it changes what someone does.

Video carries the idea further, through brand film and documentary, product and explainer films, and social video.

Clients include Superdrug, One Stop, Just Eat, Eakin Healthcare and Oak Tree Mobility. Lead agency to One Stop for five years, through growth from £0.9bn to £1.2bn. Humfree, launched by Oak Tree Mobility into an established category, won B2C Campaign of the Year at the Independent Agency Awards 2026.