The Idea Studio

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of HighMatch

Describe what your company does in a single sentence.

HighMatch is a modern pre-employment assessment platform that helps organizations hire and retain top talent by measuring candidates against the competencies that matter most in the role and company culture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Idea Studio to accomplish?

• Create realistic video job previews for multiple clients
• Effectively highlight both the challenges and opportunities of the role to prospective candidates

SOLUTION

How did you find The Idea Studio?

Clutch Site

Why did you select The Idea Studio over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Idea Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HighMatch partnered with The Idea Studio to create realistic video job previews.  These short-form videos (2-3m) include on-site interviews with existing employees in the role and their leaders, helping to paint a picture of both the challenges and opportunities related to the role and provide insight into the work environment.  They followed a Q&A format, and were augmented with background shots of employees performing the work, as well as aerial footage of the locations and broader work environment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

These realistic job previews were built by our company on behalf of our clients, with the ultimate goal of refining the candidate pool by showcasing the responsibilities and work environment a candidate could expect should they join a client's company.  They were effective in that regard. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The IDS team were excellent project managers, both on projects with tight timeframes as well as those that stretched out due to client-side delays.  They consistently delivered high quality items in advance of the due date, and were highly responsive at all times.  We agree at the outset to a production and post-production schedule, and they always hit those dates without fail.

What was your primary form of communication with The Idea Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After completing several projects with IDS, we really view them less as vendors and more as strategic partners.  They are exceedingly professional, to the point where we have them directly join client calls and run point when on site at our client's locations.  The quality of the work is unparalleled; every client they have worked with has raved about the quality of the video, which in turn reflects positively on our company.

Are there any areas for improvement or something The Idea Studio could have done differently?

I can't think of anything they could have done better.  The work is impeccable, the project management is top notch and at the end of the day they are really good people who I enjoy working with and trust to support our company's critical needs.  What more could you ask?  

BACKGROUND

Please describe your company and position.

I am a Director at SOLTECH

Describe what your company does in a single sentence.

SOLTECH solves business problems by helping our customers build innovative software solutions. Whether you need to outsource your project or hire skilled technology professionals, we can help.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Idea Studio to accomplish?

• Create a company video
• The goal of this video is to be a promotional tool that highlights SOLTECH through our client testimonials.

SOLUTION

How did you find The Idea Studio?

Referral

Why did you select The Idea Studio over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from The Idea Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had the pleasure of working with The Idea Studio. Our objective was to produce a video that not only highlights our company but also showcases our service expertise and past projects. We aimed to spotlight our achievements through testimonials from our clients. To achieve this, the project encompassed: 

• Developing a comprehensive storyboard for the video, complete with a timeline. 
• Crafting a clear video script to guide us. 
• Coordinating every element of the video shoot, from the camera crew, hair and makeup, to lighting, location, and sound. 
• Editing of the captured footage, inclusive of on-location sound and music adjustments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A corporate video was created. The Idea Studio also provided images from screenshots from the video for us to use for marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As a small marketing team, we sought a video company to spearhead the entire project. The Idea Studio not only stepped up to the challenge but also delivered exactly what they promised. The Idea Studio was exceptional throughout our video production process. They assisted in conceptualizing the video script and storyboard, managed the shooting and editing seamlessly, and were a breeze to collaborate with. 

They promptly grasped our requirements and executed our vision within the stipulated time and budget. I greatly valued The Idea Studio's flexibility, especially when we had a last-minute change on the filming day. This adjustment shifted our entire filming schedule, but they seamlessly accommodated it.

What was your primary form of communication with The Idea Studio?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their team's expertise. They listened to our needs and provided suggestions and solutions for the project. What stood out was the minimal need for back-and-forth or multiple rounds of edits. They got it right in the first round.

Are there any areas for improvement or something The Idea Studio could have done differently?

Nothing to add as our team thought they did a great job.

BACKGROUND

Please describe your company and position.

I am the Field Marketing Manager of Curant Health

Describe what your company does in a single sentence.

Specialty Pharmacy providing enhanced medication management and care management services to patients with chronic conditions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Idea Studio to accomplish?

• Create informational and high quality videos about our services
• Generate leads and website visitors with engaging video content

SOLUTION

How did you find The Idea Studio?

Online Search, Referral

Why did you select The Idea Studio over others?

High ratings, Close to my geographic location, Pricing first our budget, Great culture fit, Good value for cost, Referred to me

What was the size of The Idea Studio’s team?

2-5 Employees

What was your primary form of communication with The Idea Studio?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

The Idea Studio has created 5 videos for us highlighting our various services over the last few years. Each video project included storyboarding, script writing, onsite filming, editing, voiceovers, drafts to review, and the final cut. Todd and his team were outstanding throughout the entire process and delivered on everything we were looking for. Their work is high quality and they bring unmatched knowledge and expertise to the table. I will definitely be working with The Idea Studio for future projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Higher engagement rates for digital marketing campaigns utilizing the videos,
• More leads generated at conferences and events where the videos were showcased.
• More traffic to pages on our website that included the videos.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Todd and his team were always on time and ahead of deadlines. They are extremely flexible when it comes to meeting strict deadlines making sure everything is delivered on time. The communication is amazing and they provide consistent updates with great attention to detail throughout the projects.

What did you find most impressive or unique about this company?

The attention to detail and making sure our full vision was completely realized. Todd and his team genuinely care about end goals and making sure everything is perfect.

Are there any areas for improvement or something {provider_name} could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

Mosaic Companies, LLC is a holding company formed in 2019 as a partnership between Albert Claramonte, the entrepreneur who founded Surfaces and pioneered the US glass mosaic tile market, and the Baupost Group, a leading Boston-based investment firm with significant experience partnering with family- and founder-owned businesses to build a leading omnichannel platform in specialty wall, mosaic, and slab.

Mosaic provides its portfolio of companies with access to its depth of resources to excel and grow. It invests in brands that offer quality products and services while maintaining a strong passion for its customers. At Mosaic Companies, I work as the Sr. Director of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Idea Studio, and what were your goals?

The Idea Studio worked with our US and Mexico teams to create a 3-minute white-label video for one of our clients. The projected included different locations in the US and abroad and used both traditional and aerial (drone) image capture.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have known Todd for a long time and have been looking for a chance to work with him and his team. When this opportunity came, I knew exactly who to call. It also helped that his quote was much more cost-effective than the other alternatives we've looked at.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Todd and the team worked with us from script to final delivery, helping to streamline the production process and identify challenges that we would have. Their team in Mexico was amazing and extremely helpful; they shot every scene multiple times from different angles and explored ideas to add production value to an otherwise plain business documentary.

Who did you work with and what was the feedback process like?

In the US, I worked directly with Todd. But it is even hard to describe it as work; he is always fun to be around, and the time we worked on the script and getting details adjusted was always great. His team in Mexico was also great to work with and made a full product day in the heart of the country easy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our client and we were extremely happy with the deliverables and flexibility they had to work around our availability.

Describe their project management style, including communication tools and timeliness.

Due to my prior relationship with Todd and experience with video production we co-direct the project very easily, but I'm sure that he could take the job and run with it entirely without me knowing anything about video production.

What did you find most impressive or unique about this company?

Due to our time constraints, they were very flexible with rescheduling and came over prepared, which allowed us to explore different takes for the shoots we had to make, tremendously increasing the production value.

Are there any areas for improvement or something they could have done differently?

Everything was great. I'm looking forward for another opportunity to work with The Idea Studio's team.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of operations for OWT Global. We’re a defense contracting company based out of Tampa, Florida.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Idea Studio?

We were trying to put together some videos to show off some of the software and systems that we market and sell. We wanted to use the videos as a marketing tool.

SOLUTION

What was the scope of their involvement?

The Idea Studio has created videos depicting our equipment and how to use it. For example, they’ve done some instructional videos to send to our users. They’ve also visited Florida and California two times to record a conference to do a marketing video for our website.

We usually have some meetings to discuss what we’re looking for. We ask The Idea Studio to provide suggestions on how they see the project being developed. We collaborate on the script because they don’t understand our product well. The Idea Studio comes back and gives us the final idea for the video. Then, they provide video samples and a draft of how they’re doing until they deliver the final product. Overall, they’ve produced 5–6 videos in two years.

Additionally, they’ve done animation and the voice-over recording of all our videos. The team provides us with samples of voiceover talent, and we select them.

What is the team composition?

We’ve worked directly with the owner and 2–3 teammates in total.

How did you come to work with The Idea Studio?

Some people in the industry referred them. We took a leap of faith, and it worked out. It was pure luck.

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

We began our partnership in June 2020, and it’s still ongoing. We haven’t requested them any more videos, but we don’t want to use anyone else.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our customers are government agencies, and they’ve been blown away by the videos. Moreover, we don’t have the number of people that hit our website, but we’ve sold more equipment. All in all, The Idea Studio has delivered products that blow our expectations.

How did The Idea Studio perform from a project management standpoint?

They’re always on budget; we’ve never paid more than what they quoted us. In general, the communication has been excellent. Sometimes the timeline takes a little longer, but most of the time, The Idea Studio doesn’t take much time to deliver.

We use Microsoft Teams to communicate. Also, we’ve given them temporary access to our SharePoint repository; we pass files back and forth.

What did you find most impressive about them?

Their creativity and flexibility to adapt to our niche business have been outstanding; The Idea Studio had never been exposed to defense contracting or the government. We’ve also asked them not to speak about what we’re doing, and they’ve been great at keeping it in. Overall, they’ve been great to work with; the CEO has been easygoing and a great listener.

Are there any areas they could improve?

No, we have no complaints.

Do you have any advice for potential customers?

I recommend working with The Idea Studio; they’re easy to work with, and their price is reasonable.

BACKGROUND

Please describe your company and your position there.

We are a regional tourism organization promoting a four county area for tourism in South Carolina. We have worked with The Idea Studio for years. Beautiful, dependable and very creative work has always been provided to our organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Idea Studio?

Website, Social Media, Film for TV, TV ad creation, music beds, jingle, visitor publications, etc.

SOLUTION

How did you select this vendor?

Through another agency recommendation at that time years ago.

Describe the scope of their work in detail.

We review annually with this company the work that is needed to expand our brand, spread our message from the actual destination to special events we host or produce each year.

What was the team composition?

We've work with the top executives and conduct meetings with our staff and their staff. From storyboard creation, to proofs, design etc. we are given the opportunity to have input on all components to ensure our goals are met.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have won numerous tourism awards from our ads to creative jingle. Our marketing partners always comment on our TV and radio/social media support with the creative from The Idea Studio.

How effective was the workflow between your team and theirs?

Excellent - they are on top of their communications.

What did you find most impressive about this company?

I'm impressed with their creative and natural talent for new ideas along with their professional attitude.

Is there any area for improvement or anything that could have been done differently?

We really can't think of anything. Their work is A+!