Growth becomes harder when strategy, design, development, and marketing are managed by different teams with different priorities.
Idea Fueled was built to solve that problem.
We’re a founder-led digital agency that helps businesses plan, design, build, and grow websites, digital products, eCommerce experiences, and custom software through one integrated team. Instead of coordinating multiple vendors, our clients work with a single partner responsible for strategy, execution, and long-term growth.
Since 2019, we’ve partnered with startups, SMBs, and global brands including Toggl, Pizza Hut Japan, and Medfin, delivering digital solutions for businesses across 10+ countries. Whether it’s launching a new website, redesigning an existing platform, developing custom software, or improving digital performance, every project is built around measurable business outcomes.
Our expertise includes UI/UX design, web development, custom software development, eCommerce development, SEO (including GEO & AEO), paid advertising, content marketing, and conversion rate optimization. Every service is designed to help businesses attract the right audience, improve user experience, increase conversions, and support sustainable growth.
Unlike traditional agencies, our founders stay actively involved throughout every engagement. From discovery and strategy to delivery and post-launch optimization, we ensure faster decisions, clear communication, and complete accountability.
We’re not built to be another vendor.
We’re built to be the digital team our clients trust long after the project is delivered.
Idea Fueled offers competitive pricing, with projects often under $10,000. Clients consistently report good value for cost, efficient communication, and timely delivery, making them a reliable choice for web design and development needs.
The team’s attention to detail is frequently highlighted, with clients appreciating their meticulous approach to design and development, ensuring high-quality outcomes.
Seamless Integration of Client Feedback
Idea Fueled excels at integrating client feedback into their work, ensuring that the final product aligns with client expectations and requirements.
Proactive Communication
Clients consistently commend Idea Fueled for their proactive communication, keeping clients informed of project progress and ensuring alignment on objectives and timelines. This has contributed to smooth project execution and client satisfaction.
Positive Client Relationships
Clients often mention the positive relationships they have developed with Idea Fueled, praising the team’s approachability, professionalism, and genuine interest in client success.
Potential for Broader Industry Experience
While feedback is overwhelmingly positive, one client suggested that Idea Fueled could benefit from broadening their scope and gaining experience in more industries to fuel further innovation.
Strong UI/UX Design Capabilities
Idea Fueled is recognized for their expertise in UI/UX design, providing high-quality designs that align with client visions. They excel in wireframing, prototyping, and creating intuitive user experiences, often exceeding client expectations.
"Puneet gets the job done. He demonstrates attention to detail and good taste."
Jun 15, 2021
Founder, Trology
Anonymous
Media
Boston, Massachusetts
1-10 Employees
Online Review
An astrology site startup wanted to create a two-sided marketplace for astrology videos. They partnered with Puneet to be in charge of the UX design for the entire platform.
The company reports that the project has been complete successfully and is scheduled to go live in the near future. This is due to the Puneet team's attention to detail and dedication to get the work done. The team's responsiveness was the deciding factor in the success of the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of an early-stage startup in the Boston area.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Idea Fueled?
I was creating a 2 sided marketplace for astrology videos and I hired Puneet to do the UX work for the whole site.
SOLUTION
How did you select this vendor?
On Upwork based on the excellent reviews he had and also interviews.
Describe the project in detail and walk through the stages of the project.
Puneet iterated over the website and developed multiple screens for us, on time and on budget.
How many resources from the vendor's team worked with you, and what were their positions?
I worked directly with Puneet.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have completed development of the website and are about to launch it shortly.
How effective was the workflow between your team and theirs?
Some of the communication was over whatsapp and some of it over email. Puneet was always responsive.
What did you find most impressive or unique about this company?
Puneet gets the job done. He demonstrates attention to detail and good taste.
Are there any areas for improvement or something they could have done differently?
Nothing negative to say.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
POS System Dev for Fastfood Chain
Custom Software DevelopmentUX/UI Design
$1,000,000 to $9,999,999
Jan. - Nov. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Very easy and readily available to work even on weekends. The standard and quality of work are very high."
Dec 28, 2020
Director, Business Solutions Company
Anonymous
Information technology
Singapore
11-50 Employees
Online Review
Idea Fueled developed the software solution for the POS system that was being built by a business solutions company for a large fastfood chain.
Idea Fueled went the extra mile by being available to work on weekends during the process of development. They provided high-quality work in doing their part in the development of the POS system, which is now deployed in five branches in Japan.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Director of a business solutions company. We provide enterprise IT solutions for POS systems.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Idea Fueled?
To develop the software for the POS system for a large fastfood chain.
What were your goals for this project?
To make POS system for large chains of F & B branches.
SOLUTION
How did you select Idea Fueled?
Through networks and Upwork
Describe the project in detail.
Making software solutions for POS systems, a one-stop solution for the customers.
What was the team composition?
50 dev people.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The POS system is running well in five stores in Japan.
How effective was the workflow between your team and theirs?
Very good.
What did you find most impressive about this company?
Very easy and readily available to work even on weekends. The standard and quality of work are very high.
Are there any areas for improvement?
NIL.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 51-52 of
52 Reviews
Packages we offer:
Website CRO
Increase leads, sales, and conversions
Small
For clients who need up to 5 page of the website
$499
/total
Website Audit
UX Review
CTA Review
Competitors: -
Roadmap
5
day
delivery
Medium
For clients who need up to 10 page of the website
$999
/total
Website Audit
UX Review
CTA Review
Analytics
Heatmaps
7
day
delivery
Large
For clients who need entire website
$2,999
/total
Website Audit
UX Review
CTA Review
Analytics
Heatmaps
14
day
delivery
Features
Small
$499
/total
Medium
$999
/total
Large
$2,999
/total
Website Audit
UX Review
CTA Review
Analytics
–
Heatmaps
–
Competitors
-
3
5
Roadmap
Strategy Call
30 min
60 min
90 min
Implementation
–
–
Small
$499
/total
Website Audit
UX Review
CTA Review
Analytics
–
Heatmaps
–
Competitors
-
Roadmap
Strategy Call
30 min
Implementation
–
Medium
$999
/total
Website Audit
UX Review
CTA Review
Analytics
Heatmaps
Competitors
3
Roadmap
Strategy Call
60 min
Implementation
–
Large
$2,999
/total
Website Audit
UX Review
CTA Review
Analytics
Heatmaps
Competitors
5
Roadmap
Strategy Call
90 min
Implementation
SEO, GEO & AEO
Improve rankings and AI visibility
Small
For clients who need up to 1 page of the website
$750
/total
SEO Audit
Keywords
On-page SEO
Technical SEO: Basic
Content Briefs: 2
2
week
delivery
Medium
For clients who need up to 5 pages of the website
$1,500
/total
SEO Audit
Keywords
On-page SEO
Technical SEO: ✓
GEO Setup
1
month
delivery
Large
For clients who need up to 10 pages of the website
$3,000
/total
SEO Audit
Keywords
On-page SEO
Technical SEO: ✓
GEO Setup
2
month
delivery
Features
Small
$750
/total
Medium
$1,500
/total
Large
$3,000
/total
SEO Audit
Keywords
On-page SEO
Technical SEO
Basic
✓
✓
GEO Setup
–
AEO Setup
–
Content Briefs
2
6
12
Reporting
Monthly
Monthly
Biweekly
Strategy Call
30 min
60 min
90 min
Small
$750
/total
SEO Audit
Keywords
On-page SEO
Technical SEO
Basic
GEO Setup
–
AEO Setup
–
Content Briefs
2
Reporting
Monthly
Strategy Call
30 min
Medium
$1,500
/total
SEO Audit
Keywords
On-page SEO
Technical SEO
✓
GEO Setup
AEO Setup
Content Briefs
6
Reporting
Monthly
Strategy Call
60 min
Large
$3,000
/total
SEO Audit
Keywords
On-page SEO
Technical SEO
✓
GEO Setup
AEO Setup
Content Briefs
12
Reporting
Biweekly
Strategy Call
90 min
Website Design
Custom websites built to grow your business
Small
For clients who need up to 1 page of the website
$2,500
/total
UI/UX Design
Development
CMS Setup
SEO Setup
Integrations: Basic
3
week
delivery
Medium
For clients who need up to 5 pages of the website
$5,000
/total
UI/UX Design
Development
CMS Setup
SEO Setup
Integrations: Advanced
5
week
delivery
Large
For clients who need up to 10 pages of the website
$9,500
/total
UI/UX Design
Development
CMS Setup
SEO Setup
Integrations: Custom
8
week
delivery
Features
Small
$2,500
/total
Medium
$5,000
/total
Large
$9,500
/total
UI/UX Design
Development
CMS Setup
SEO Setup
Integrations
Basic
Advanced
Custom
Performance
Basic
Advanced
Premium
QA Testing
Training
30 min
60 min
90 min
Support
2 Weeks
1 Month
3 Months
Small
$2,500
/total
UI/UX Design
Development
CMS Setup
SEO Setup
Integrations
Basic
Performance
Basic
QA Testing
Training
30 min
Support
2 Weeks
Medium
$5,000
/total
UI/UX Design
Development
CMS Setup
SEO Setup
Integrations
Advanced
Performance
Advanced
QA Testing
Training
60 min
Support
1 Month
Large
$9,500
/total
UI/UX Design
Development
CMS Setup
SEO Setup
Integrations
Custom
Performance
Premium
QA Testing
Training
90 min
Support
3 Months
HubSpot CRM
Capture, nurture, and convert leads
Small
For clients who need up to 1 page of the website
$999
/total
CRM Setup
Pipelines
Forms: 2
Landing Pages: 1
Email Setup: 3
Medium
For clients who need up to 3 page of the website
$2,499
/total
CRM Setup
Pipelines
Forms: 5
Landing Pages: 3
Email Setup: 10
Large
For clients who need up to 5 page of the website
$4,999
/total
CRM Setup
Pipelines
Forms: Unlimited
Landing Pages: 5
Email Setup: Unlimited
Features
Small
$999
/total
Medium
$2,499
/total
Large
$4,999
/total
CRM Setup
Pipelines
Forms
2
5
Unlimited
Landing Pages
1
3
5
Email Setup
3
10
Unlimited
Workflows
1
5
10
Dashboards
Basic
Advanced
Custom
Training
30 min
60 min
90 min
Support
2 Weeks
1 Month
3 Months
Delivery
1 Week
2 Weeks
4 Weeks
Small
$999
/total
CRM Setup
Pipelines
Forms
2
Landing Pages
1
Email Setup
3
Workflows
1
Dashboards
Basic
Training
30 min
Support
2 Weeks
Delivery
1 Week
Medium
$2,499
/total
CRM Setup
Pipelines
Forms
5
Landing Pages
3
Email Setup
10
Workflows
5
Dashboards
Advanced
Training
60 min
Support
1 Month
Delivery
2 Weeks
Large
$4,999
/total
CRM Setup
Pipelines
Forms
Unlimited
Landing Pages
5
Email Setup
Unlimited
Workflows
10
Dashboards
Custom
Training
90 min
Support
3 Months
Delivery
4 Weeks
Website Development
We develop custom websites using WordPress, Webflow, and Framer, creating fast, responsive, and SEO-friendly digital experiences. From business websites to landing pages, we deliver scalable solutions tailored to your goals.
Small
For clients who need up to 1 page of the website
$1,200
/total
Pages: 1
Platform: WordPress/Framer/Webflow
Design: Custom Landing Page
Development: Responsive Build
CMS: Not Included
2
week
delivery
Medium
For clients who need up to 7 page of the website
$2,800
/total
Pages: Up to 7
Platform: WordPress/Framer/Webflow
Design: Custom Business Website
Development: Responsive + CMS Integration
CMS: Up to 3 Collections
4
week
delivery
Large
For clients who need up to 15 page of the website
$5,500
/total
Pages: Up to 15
Platform: WordPress/Framer/Webflow
Design: Enterprise-grade Website
Development: Scalable Architecture
CMS: Custom CMS Architecture
7
week
delivery
Features
Small
$1,200
/total
Medium
$2,800
/total
Large
$5,500
/total
Pages
1
Up to 7
Up to 15
Platform
WordPress/Framer/Webflow
WordPress/Framer/Webflow
WordPress/Framer/Webflow
Design
Custom Landing Page
Custom Business Website
Enterprise-grade Website
Development
Responsive Build
Responsive + CMS Integration
Scalable Architecture
CMS
Not Included
Up to 3 Collections
Custom CMS Architecture
Blog
Basic
Optimized
Advanced Categories & Templates
Animations
Subtle Motion/Effects
Interactive Sections
Advanced Motion & Interactions
Custom Components
Standard
Reusable Components
Fully Custom Components
Forms
Contact Form
Up to 3 Forms
Custom Forms & Integrations
SEO
Essential Setup
Technical SEO
Advanced Technical SEO
Performance
Optimized
Core Web Vitals Focus
Advanced Optimization
Security
Standard Setup
Hardened Security
Advanced Security Configuration
Training
Documentation
30-min Walkthrough
Recorded Training Session
Support
7 Days
14 Days
30 Days
Small
$1,200
/total
Pages
1
Platform
WordPress/Framer/Webflow
Design
Custom Landing Page
Development
Responsive Build
CMS
Not Included
Blog
Basic
Animations
Subtle Motion/Effects
Custom Components
Standard
Forms
Contact Form
SEO
Essential Setup
Performance
Optimized
Security
Standard Setup
Training
Documentation
Support
7 Days
Medium
$2,800
/total
Pages
Up to 7
Platform
WordPress/Framer/Webflow
Design
Custom Business Website
Development
Responsive + CMS Integration
CMS
Up to 3 Collections
Blog
Optimized
Animations
Interactive Sections
Custom Components
Reusable Components
Forms
Up to 3 Forms
SEO
Technical SEO
Performance
Core Web Vitals Focus
Security
Hardened Security
Training
30-min Walkthrough
Support
14 Days
Large
$5,500
/total
Pages
Up to 15
Platform
WordPress/Framer/Webflow
Design
Enterprise-grade Website
Development
Scalable Architecture
CMS
Custom CMS Architecture
Blog
Advanced Categories & Templates
Animations
Advanced Motion & Interactions
Custom Components
Fully Custom Components
Forms
Custom Forms & Integrations
SEO
Advanced Technical SEO
Performance
Advanced Optimization
Security
Advanced Security Configuration
Training
Recorded Training Session
Support
30 Days
Our Story
Idea Fueled brings strategy, design, development, and marketing together under one team. Since 2019, we’ve helped startups, SMBs, and global brands build websites, custom software, digital products, and growth strategies that deliver measurable business results across 10+ countries. Our founders stay involved from planning through launch and beyond, giving every client one accountable partner focused on quality, clear communication, long-term growth, and measurable outcomes.
Meet the Team
Esha MohindruFounder & CEO
Esha leads every client relationship at IdeaFueled. She owns strategy, content, SEO, paid growth, and the overall direction of every engagement.
If you send an email to IdeaFueled, Esha reads it. If something is not right, Esha fixes it.
Puneet ChopraCo-founder & CTO
Puneet leads the design and engineering side of every project. He sets the quality standard, reviews every major design decision, and personally oversees the builds that matter most.
What Sets Us Apart
One Integrated Team
Strategy, design, development, and marketing work together from the start, giving you one accountable partner instead of multiple vendors.
Founder-Led Delivery
Our founders stay involved throughout the project to ensure faster decisions, clear communication, and consistently high quality.
Built for Long-Term Growth
We stay involved after launch to improve SEO, conversions, user experience, and digital performance as your business grows.
Locations (1)
Unit No. 805, TOWER-B, Bestech Business Tower, Parkview Residence Colony, Tarf KumbraSahibzada Ajit Singh Nagar, India160062
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust Idea Fueled.
Get connected to see updates from Idea Fueled like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
