Idea Digital Agency

BACKGROUND

Please describe your company and your position there.

UTOR is a software testing company that will help you to release bug-free websites and Android/iOS applications. We work to improve customers’ products and help to create high-quality software, providing detailed reports on the way to release. I’m the founder of UTOR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

Initially we hired Idea Digital Agency for consultation about SEO. Our goals were to bring our strategies up to date, take our efforts in these areas outside, and to increase both traffic and conversions.

SOLUTION

How did you select Idea Digital Agency and what were the deciding factors?

We were searching around local agencies in Ukraine to contact and meet in person. Idea Digital Agency seemed well enough to meet and negotiate. Upon meeting, we were impressed by founder Yulia Bilytska's knowledge, experience and open approach. Conversation with her showed that she really cares about clients and their projects, so in the end we didn't have any doubt that our company will be promoted well.

Also, they had brought onboard a SEO specialist who could clearly explain what is needed by simple words.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Idea Digital first conducted a site audit to identify weak points. After that the keyword strategy was developed for boosting organic traffic and their developer implemented some improvements to increase the site's authority. We got detailed reports every month, so the result was obviously seeable.

How many people from the Idea Digital Agency team worked with you, and what were their positions?

We were keeping contact with: CEO Project Manager (PM) Head of SEO department

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We did increase our organic traffic and website's authority, got an experience of awesome work communication and also learned some new analyzing tools.

Describe their project management style, including communication tools and timeliness.

From the beginning we set specifics as a “common language”. All communication was through Slack and email. Impressive was to watch what’s going on inside the task manager and how specialists with PMs were step by step growing our rank. Such detailed collaboration helped us to build a good workflow.

What did you find most impressive or unique about this company?

Definitely the CEO’s (Yulia Bilytska) and PM’s communication. They took the work of our project through their heart. It matters, because only if the agency learns and realizes the project’s speciality, work is gonna be productive and resultative. Feedback which comes in time is also important and there was no unanswered question or unexplained process.

Are there any areas for improvement or something they could have done differently?

Without any doubt collaboration is excellent and I hope that it will continue the same as it had begun.

BACKGROUND

Please describe your company and your position there.

I am a CMO of BSG company. It's a software company, offering own communication platform to B2B clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

Idea Digital initial project was to do SEO for current website bsg.world.

They had to develop a SEO strategy from a scratch and handle website optimisation process on a regular basis - from briefing copywriters to implementing different content outreach tactics that will help to grow high quality organic traffic.

Currently Idea Digital is also giving us recommendations and technical guidances about the content on BSG new website that is in development.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Idea Agency based on their previous experience in a similar industry. Also their client-focused and proactive approach was one of our deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had a briefing session with Idea's CEO and Account Manager, where I shared main marketing & communication goals for BSG, discussed a target audience and available in-house resources.

After we defined a scope of work, we additionally briefed the team that was appointed to work for us on a regular basis. Idea Digital made a keyword research, using Ahrefs and other tools, did competition analysis and Google trends research.

Then they put together a semantic core for different language versions and drafted a SEO strategy that included step by step approach with a number of tactics that will be used to gain more and better organic traffic.

They gave inputs to our in-house copywriters and checked the content, helping to deliver it according to the requirements. Now even though our new website is still under development, the old website (which is currently online) is constantly getting up to 10-15% organic growth monthly.

How many people from the vendor's team worked with you, and what were their positions?

I've been working with a team of at least 4 people:

• Account Manager
• SEO specialist
• PPC specialist
• CEO (she is personally involved in a strategic questions).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with Idea Digital our traffic is growing and conversion rate and other page health indicators also improved. Some of our content was published for free in a few industry listings and portals with high ranked domain name, which helped to get strong backlinks.

Describe their project management style, including communication tools and timeliness.

Idea's Team is very proactive. They always meet their deadlines, show high level of dedication and ownership of the process. Sometimes, they "push" us, if we are late to provide them with information that can deliver great results :)

If there are any issues they deliver them immediately and suggest solutions. Their reports are always well structured and have only important information.

What did you find most impressive or unique about this company?

Their level of involvement in our product and business and desire to learn and understand it even better.

Are there any areas for improvement or something they could have done differently?

The Agency mostly use already proven technics, but I think it can deliver even better results if they think out of box and take risk to offer something original, even if it is totally an experiment.

Also I would like if we test some of the global SEO experts' tactics and technics. That may bring us to a new level.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Testelium, which is an automated testing platform. I do everything related to our internet and general marketing, including the website and any social activities for our company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Digital Agency?

We had an old website, but we needed to redesign it based on technical tasks. We wanted the website to be faster and better.

SOLUTION

What was the scope of their involvement?

Idea Digital Agency has redesigned our website, and they’ve worked on SEO for it. The team checks our site regularly and writes technical tasks that we should do — we’re working on what they’ve proposed. They’re also creating content, putting in referral links for other sites, and working on the blog strategy. 

What is the team composition?

We’ve worked with the CEO, a designer, 1–2 managers, and a web developer.

How did you come to work with Idea Digital Agency?

Idea Digital Agency had already been working with Testelium when I came onboard. I had to test their work when they helped us with the site, and I decided to continue working with them for SEO services. 

How much have you invested with them?

There has been a lot of work done and I believe that we’ve paid around $600 per month — It isn’t too much compared to other companies. 

What is the status of this engagement?

I started working with them in December 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been able to increase the quality of our website’s visitors by 20% in the first month. It continues to grow 10%–12% per month. As a B2B company, our numbers and growth have been very satisfactory.

In addition, their team sends us the results of their work and I also can look at them in Google Analytics — everything has been good.

How did Idea Digital Agency perform from a project management standpoint?

We usually communicate through Telegram, and we do video calls in Google Meet or Zoom. We’re always connected and they’re able to discuss everything. I can ask Idea Digital Agency any question and they always try to help. They hear what we need and do it in the best way.

What did you find most impressive about them?

In comparison with our previous supplier, Idea Digital Agency is very fast. They came in and did everything.

Are there any areas they could improve?

For us, Idea Digital Agency is doing more than enough. Everything has been fine and I’m satisfied. I don’t know how many people are on their team, but if everything is going this well, they could involve more people on more projects if they wanted to.

Any advice for potential customers?

During the process, there might be different points of view, so try to trust Idea Digital Agency.  If this happens, you might want to test it out to see which option is better. If it’s possible, they’ll do your idea the way you see it. 

In general, it’s really important to talk to the project manager and the whole team about how your business works so every teammate understands the project they’re working on.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager in Testelium. Our company provides our clients with SAAS solutions for testing sms routes and the quality of sms delivery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

First of all we needed to finish the site development as soon as possible. Then we started to work with SEO for the new site.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended by our partners. And the proposal was good for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, we started working with them to develop the site. I was surprised by the speed of work, team involvement, attention to detail and focus on quality results. The team developed a number of suggestions for improving the site and implemented them independently. After such a successful experience of cooperation, we turned to them to develop a SEO strategy. An audit, analysis of competitors was carried out and an action plan for the next half year was developed. The proposed conditions more than satisfied our expectations and our joint work continued.

How many people from the vendor's team worked with you, and what were their positions?

2 managers, 1 developer, 1 designer, CEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

At the moment, the excellent result of the work done is visible - and this is just the beginning. Site metrics are growing.

Describe their project management style, including communication tools and timeliness.

It's a pleasure to work with them. They respond very quickly, we feel their interest and engagement in the project. All tasks are completed on time and with the highest quality.

What did you find most impressive or unique about this company?

The most impressive thing about Idea Digital Agency is their engagement, speed of work, and proactivity.

Are there any areas for improvement or something they could have done differently?

They are great :)

BACKGROUND

Please describe your company and your position there.

I am CTO of the Broscorp a Custom Software development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

We are very good backend developers that can produce complicated data processing pipelines. But we are totally unaware of everything related to SEO, Wordpress, Digital marketing. SO we hired Idea Digital Agency to help us with this area.

SOLUTION

How did you select Idea Digital Agency and what were the deciding factors?

They were very pro-active and proposed the best value.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Create a digital marketing strategy, redevelop parts of the website, improved SEO ranking of the website and load speed, set up Google and Linkedin Ads.

How many people from the vendor's team worked with you, and what were their positions?

4 different experts. 2 Website developers, Content creator, CEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A new shiny website works perfectly and very fast. We have a clear and transparent marketing strategy with content plan and launched ads on major platforms.

Describe their project management style, including communication tools and timelines.

We used project management tools to track issues and tasks. Their CEO was always online to help us with all the questions. And as I said they are very proactive.

What did you find most impressive or unique about this company?

Business-oriented approach. Instead of doing ads, they have analyzed that first, we have to fix the website. Otherwise, we may waste a lot of money.

Are there any areas for improvement or something they could have done differently?

They are simply brilliant, nothing to add.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a London-based IT consultancy that specialises in Salesforce Experience Cloud.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

We were growing our business and wanted to expand our reach. That's why we hired Idea Digital Agency to provide us with full-scale SEO services.

SOLUTION

How did you select Idea Digital Agency and what were the deciding factors?

We interviewed them along with 7 other agencies. Having received their proposal, we felt their team is the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with an analysis of our current state and our goals. They made on-site changes and developed new collateral with our updated tactics and keywords.

How many people from the vendor's team worked with you, and what were their positions?

Idea Digital assigned a project manager and several SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing SEO, we are ranking on the 1st page for several keywords. Our site traffic is steadily growing, too.

Describe their project management style, including communication tools and timelines.

Working with Idea Digital is seamless, and what's best, is they deliver above and beyond everything they promise. There is clear communication throughout the project and Idea Digital works flexibly being very customer focussed. We would recommend them to any organisation that is looking for SEO experts.

What did you find most impressive or unique about this company?

Their level of professionalism.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Gaming niche website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

To improve and streamline our SEO efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got a recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO strategy and implementation.

How many people from the vendor's team worked with you, and what were their positions?

Project manager, SEO team lead, SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

WE did a clean up of the site's content and started the link building campaign.

Describe their project management style, including communication tools and timeliness.

We communicate mostly via Telegram app, and do occasional video calls.

What did you find most impressive or unique about this company?

Very good organization and communication, always on time. They were pro-active, driven, and had a professional approach.

Are there any areas for improvement or something they could have done differently?

Keep up the good work!

BACKGROUND

Please describe your company and your position there.

Marketing manager, Interior and Exterior doors for residential usage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

We hired Idea Digital Agency to do full-scale SEO services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We choose Idea Digital Agency based on their professional qualities and experience, so we decided that they are the best partner for us overall.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We got website optimization. We also optimized old blog articles.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Positive tendency growing since a day they started working with us.

Describe their project management style, including communication tools and timeliness.

Team is always in touch with us, communication in telegram group chats making process very comfortable, and regular monthly reports are showing progress nice and clearly.

What did you find most impressive or unique about this company?

We were impressed with the level of their professionalism.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the marketing director of a small IT company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

We work all over the world. But we had to decide on the main regions for promotion and successfully sell our software there. We also wanted to improve our current SEO positions in some regions.

SOLUTION

How did you select this vendor and what were the deciding factors?

A lot of work has been done: collection and analysis of semantics, in-depth analysis of competitors, 80% of technical errors on our sites were found and eliminated (the rest are in the process), link building, and content strategy were developed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, we recompiled semantics for different regions. Again, we launched Google ads, optimized landing pages, and developed a content strategy for the blog. At the same time, we began to fix technical errors on the site and made changes suggested by the UX specialist. We also revised and optimized old blog articles.

How many people from the vendor's team worked with you, and what were their positions?

Two project managers (for Russian and English sites). And 4 more people (PPC specialist, SEO specialist, copywriter, content manager).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the results of our work, we focus on organic traffic. It has grown by an average of 20% over the past six months across the three sites. Users come to our sites for targeted queries, so the traffic is definitely high-quality - both organic and paid.

Describe their project management style, including communication tools and timeliness.

The team is always in touch and ready to help (for example, they offer to take over part of the work if we do not have time to complete tasks), they give very detailed terms of reference. They are also ready to adapt to the client, for example, change the format of working documents and reports, as we see fit.

What did you find most impressive or unique about this company?

I was pleased with the competence of specialists, including project managers. Since I have been working in the IT field for about 8 years, I have come across different contractors.

It was very difficult to communicate with some of them - they seemed not to understand elementary things. Here we understand each other perfectly, that's why all tasks are solved quickly.

Are there any areas for improvement or something they could have done differently?

Sometimes you want the guys to slow down)) Since we are a small company and we do not have many specialists to implement all the changes as quickly as we would like.

BACKGROUND

Please describe your company and your position there.

I am a co-founder at Power Production Management, Inc., a Florida-Based Solar Energy Provider

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Digital Agency, and what were your goals?

We needed a calculator that could take into account various API-fed variables (rates, solar resource, etc.)

SOLUTION

How did you select Idea Digital Agency and what were the deciding factors?

We choose Idea Digital by recommendation and went with them due to their trusted track record and a competitive price bid.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SEO marketing plan and Landing pages, including a custom, API-fed calculator

How many people from the Idea Digital Agency team worked with you, and what were their positions?

3 - 1 PM, 2 SEO/PPC specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Idea Digital delivered on time and within budget. Any minor changes were handled quickly and efficiently

Describe their project management style, including communication tools and timeliness.

Weekly meetings with an ongoing communication channel

What did you find most impressive or unique about this company?

They gave us a professional calculator that is fast and easy to use. They provided traffic/SEO/PPC services that were measurable and kept us updated on the spending budgets. They take our marketing goals seriously and work with us to deliver concrete results.

Are there any areas for improvement or something they could have done differently?

Possibly adding to their existing marketing service scope