Hype Digital

BACKGROUND

Please describe your company and position.

I am the Founder of FantasyGo

Describe what your company does in a single sentence.

We are South Africa's largest pool based Fantasy Sports platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hype Digital to accomplish?

• Decrease out CPA
• CRO
• Increase Deposits per user
• Retention

SOLUTION

How did you find Hype Digital?

Referral

Why did you select Hype Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Hype Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After facing challenges with our previous digital agency, including underperformance and policy rejections, we made the strategic decision to onboard HYPE Digital. From the outset, it was clear that HYPE’s expertise and dedication would be instrumental in achieving our goals. We entrusted HYPE with the pivotal task of constructing acquisition campaigns that not only delivered results but also adhered meticulously to gambling regulations. 
Their approach was not just about driving numbers but about ensuring sustainable growth within a complex regulatory landscape. HYPE exceeded our expectations by implementing a robust A/B testing strategy across our website. This strategy aimed not only to boost conversion rates but also to enhance the quality of sign-ups and encourage wallet deposits, crucial metrics in our industry. 
The results speak volumes about thier proficiency and commitment. They managed to slash our cost per new user registration from $5 to an impressive $2.30. Moreover, HYPE's contribution extended beyond acquisition campaigns. Their insights and efforts in ideating effective retention strategies were invaluable. By nurturing existing users and fostering long-term engagement, they helped solidify FantasyGo's position in a competitive market. We look forward to continued success with the great HYPE digital team!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Implemented a robust A/B testing strategy across our website Slashed our cost per new user registration from $5 to an impressive $2.30. 
• Helped with retention of our customer 
• Helped with Advertising campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were fantastic, best agency we have worked with!

What was your primary form of communication with Hype Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team members are brilliant. They are agile and professional. They are friendly and very approachable

Are there any areas for improvement or something Hype Digital could have done differently?

Not that we have seen so far, 10/10

BACKGROUND

Please describe your company and position.

 I am the Brand Operations of an advertising & marketing company 

Describe what your company does in a single sentence.

Full-service marketing & communications agency with specialist, experiential event & content creation services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hype Digital to accomplish?

• Increase Engagement & Followers
• Conversion
• Reporting

SOLUTION

How did you find Hype Digital?

Referral

Why did you select Hype Digital over others?

• Great culture fit
• Referred to me

How many teammates from Hype Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Launch regional & national presence for a large automotive manufacture on all digital platforms, whilst building really strong engagement audiences that could be retargeted for conversion campaigns when conversion options became available. Once conversion was available, to further test if it could be possible to convert the target audience where the average customer value is significantly more than the monthly spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Continued upward trajectory for both lead quantity & quality as well as continual improvements in engagement, and overall follower growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did deliver on time, and helped us clearly understand their own expertise without dumbing down the subject matter. This helped us to grasp the concepts sufficiently, and support them in their endeavours to reach the targets.

What was your primary form of communication with Hype Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Highly available and knowledgeable team with a broad array of skills sets. They were never scared to 'throw in the kitchen sink' to show a success metric, or to present a possible positive outcome.

Are there any areas for improvement or something Hype Digital could have done differently?

Continued pro-action and pushing our teams to be timeous with delivering creative.

BACKGROUND

Please describe your company and position.

I am the Group Head of Digital Marketing of MHA Management Holdings (Pty) Ltd & ZAZU Life

Describe what your company does in a single sentence.

ZAZU Life offers South Africans comprehensive funeral cover for their Immediate and Extended family members.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hype Digital to accomplish?

• Achieve Broader Brand Exposure & Awareness
• Growth in Product/Service Awareness & Engagement (incl. Association with Brand)
• Growth in Lead Volumes

SOLUTION

How did you find Hype Digital?

• Referral

Why did you select Hype Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Hype Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Objective: The objective of the paid media campaign is to effectively promote and advertise our products, services, and brand on Facebook's social media platform. The campaign aims to drive targeted traffic, increase brand awareness, generate leads, and ultimately achieve specific marketing goals. The following details the scope of work undertaken by Hype Digital:

Strategy and Planning:

• Initial consultation: Understanding goals, target audiences, budget, and other campaign requirements.
• Competitive analysis: Identifying key competitors on the targeted channels/platforms and analysing their strategies to develop a unique approach.
• Target audience research: Conducting in-depth research to define the best fit target audience demographics, interests, and behaviours.
• Campaign strategy: Developing a comprehensive strategy outlining campaign objectives, target audience, messaging, creative elements, and ad formats.
• Budget allocation: Determining the budget distribution across different ad sets and optimize spending for maximum impact.
• Campaign timeline: Creating a timeline with key milestones, including launch, monitoring, and reporting.

Ad Campaign Setup and Management:

• Ad account setup: Creating and continually optimising Facebook ad accounts, and associated assets.
• Ad targeting: Setting up detailed targeting parameters, including demographics, interests, behaviours, and custom audiences.
• Ad placement selection: Determining the optimal ad placements across Facebook's ecosystem.
• Bid strategy: Implementing the appropriate bidding strategy based on campaign goals, budget, and competition.
• Ad scheduling: Optimizing ad delivery by scheduling campaigns during peak engagement hours or specific time frames.
• Ad monitoring and optimization: Continuously monitoring campaign performance, adjusting targeting, bidding, and creative elements to maximize results.
• A/B testing: Conducting ongoing A/B testing of various ad elements to improve performance.
• Budget management: Monitoring and optimising budget allocation based on objectives and performance data.

Performance Tracking and Reporting:

• Key metric tracking: Monitoring key performance indicators (KPIs).
• Lead data setup: Setting up lead data capture capabilities, ensuring data imports into the company CRM for processing.
• Regular reporting: Providing regular reports highlighting campaign performance, key metrics, and actionable insights.
• Performance analysis: Analysing campaign data to identify trends, patterns, and areas for improvement.
• Campaign optimisation: Using data-driven insights to optimize campaign elements for better results.

Key Deliverables:

• Comprehensive campaign strategy document outlining objectives, target audience, messaging, and creative recommendations.
• Facebook ad account setup and optimization.
• Ongoing campaign management, including monitoring, optimization, and A/B testing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Progress measurables:

• Ads Performance o Impressions o Reach o Clicks o Click-through rate (CTR)
• Ad Engagement and Placement o Engagement metrics (Social Media) o Ad frequency o Ad performance by placement o Target audience insights o Return on Investment (ROI)
• Website Activity o Site Traffic Volumes (Campaign) o Lead Generation (Campaign) 

Success Measurables:

• Leads & Sales (Conversions) o Lead Generation Rate o Lead Closure Rate o Sales (Lead Conversion) o Client Retention
• Costs and ROI o Cost per click (CPC) o Cost Per Lead (CPL) o Cost Per Acquisition (CPA) o Return on Ad Spend (ROAS)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The project initiation consisted of a kick-off session to understand our objectives/goals, expectations, and timelines.
• The scope of the project was agreed to ensure alignment on both sides, including deliverables, resource allocation, as well as roles and responsibilities. 
• A project timeline was defined with well structure phases, each consisting of task assignments and milestones to track progress and progress.
• The overall project management approach was very agile to adjust to changing objectives and goals, or where needed to optimise for performance. 
• Status meetings and check-ins are held on a regular basis with feedback on key initiatives and insights into project performance, as well as identifying opportunities for optimisation.
• External and internal communication is regular, effective, and supported with relevant documentation while ensuring team members are adequately assigned to tasks based on their skills and availability.
• Budget allocation, monitoring and adjustments are managed within defined limits and confirmed prior to implementation.
• Continuously monitoring of campaign performance with regular reporting , extracting actionable insights to optimize strategies adjust campaigns for optimal results.
• All changes in objectives, goals, or other business requirements have been implemented with within he defined timeframes and in a manner that achieves the desired outcomes.

What was your primary form of communication with Hype Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team consists of experienced professions with a deep understanding of digital marketing and paid media. They understand our requirements as a company and have the ability to define a strategic approach tailored to the campaign’s specific objectives and desired outcomes. Emphasis is on data-driven decision-making and optimization, with measurements and data collection being a strong focus throughout the campaign.

Communication is transparent and queries are addressed promptly with clear explanations on campaign progress, challenges and recommendations. They embrace innovation and adapt quickly to changes in the platforms that they use , or in campaign requirements. Their approach to building a collaborative partnership with their clients ensure that there is a common goal and shared success by fostering a strong working relationship.

Are there any areas for improvement or something Hype Digital could have done differently?

Nothing needed here.

BACKGROUND

Please describe your company and position.

I am the Executive of Momint

Describe what your company does in a single sentence.

Blockchain solutions for real world assets and legal contracts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hype Digital to accomplish?

• Optimise Ad spend
• Optimise conversions on our product
• Grow our audience and buyer-base

SOLUTION

How did you find Hype Digital?

Direct

Why did you select Hype Digital over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Hype Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Conduct extensive keyword research to build the following:
   1. Always On organised campaigns
   2. generic themed keyword campaign
   3. brand keywords
   4. competitor keywords
2. Make your account easier to manage by removing non-serving or redundant keywords. This will help to increase quality scores and lower down CPCs. 
3. We are missing dynamic search ad groups with relevant dynamic ad targets to show your ads on searches relevant to the business that are missed on keyword-based ad groups.
4. Instead of display campaign I recommend Performance hybrid campaign to serve on video, display and discovery placements. Create an awareness driven asset group for each product to benefit from reaching audiences across all of Google networks with a single campaign.
5. Assign campaign level conversion action sets for smart bidding to optimise for primary conversion goal i.e. purchase event. 
6. We need to optimise ad extensions for each campaign, adding site links descriptions, structured snippets and callout ad extensions to improves your CTR and ad rank 
7. Optimise responsive search ads for each ad group and optimise them to help improve ad strength to excellent, also saw multiple ads disapproval citing Cryptocurrency policy, need to avoid using the words or comply by uploading financial certifications. 
8. Start utilising audience lists to measure performance for each segment and later bid higher on best performing list, will need to create audience segments to use for remarketing campaigns. 
9. Once we have enough conversion data will reduce wasted spend by keeping only keywords that have resulted in conversion in the last 30 days 
10. Based on the keyword forecast for search R50000 monthly minimum budget is recommended to scale the account to maximum performance 
11. The weekly optimisation and applying Google Ads best practices will have the largest impact on the account RO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our cost per acquisition dropped by 200% 
• Our conversions started skyrocketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time, high quality and at a high degree of professionalism

What was your primary form of communication with Hype Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their commitment to ensuring they understand our business, needs, and expectations.

Are there any areas for improvement or something Hype Digital could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

We’re launching a chat and social platform. My position is chief product officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hype Digital?

They’re helping us with our brand and overarching digital strategy, focusing mostly on digital acquisition.

SOLUTION

What was the scope of their involvement?

We’re in the prelaunch stage, so Hype Digital is mainly helping us with preplanning at the moment. Most of the work they’ve done to date has been the strategy. They’re helping us plan and get ready for execution.

They gave us an initial quote for setting up a holistic, general communication strategy. The biggest thing they’re helping us with is planning for our entire digital landscape: running search ads, social media marketing, app stores, and general campaigns. They’re helping us determine how our messaging is going to translate, and they’re working on different content.

They’ve broken it down into three stages, and we’re in stage one at the moment, which is segmenting our audience into different brackets. They’re helping us choose which markets to launch in, based on where conversations are happening. The second phase is channel execution. They’re going to handle all our digital marketing and analytics.

What is the team composition?

I’ve worked mainly with Cameron (Managing Director) and one other person.

How did you come to work with Hype Digital?

Cameron was referred to me by a friend who’d worked with him.

How much have you invested with them?

The overall proposal came at $25,000, excluding ad budgets.

What is the status of this engagement?

We started working with Hype Digital in October 2020, and it’s ongoing. We’re going to kick off the actual campaigns in January or February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s difficult to give performance metrics at this point. We’ve given them targets such as app downloads. In terms of what we’ve done so far, we’re super happy with Hype Digital. They plugged themselves into our team, and treat us as a priority. The strategies they’ve produced so far are great and above standard.

How did Hype Digital perform from a project management standpoint?

From a team dynamic point of view, it’s so far, so good. They’ve never missed a deadline, they communicate really well, and we don’t have to check up on them. There was one deadline where they were going to be late, and they let us know a couple of days in advance. Hype Digital has been great to work with. We use monday.com, where we can see everything that’s going on.

What did you find most impressive about them?

It’s their flexibility. Our strategy has changed quite a few times in the last two months, so they’ve had to tweak their work. They never once complained about anything.

Are there any areas they could improve?

They could get one more person involved. They’re always on time, but it would be nice to have a second person to communicate with. Nothing comes to mind other than that.

Do you have any advice for future clients of theirs?

I’d tell them to be transparent with Hype Digital. They understand that things aren’t always black and white, and they adapt to changes. If we open up communication, things just fall into place.

BACKGROUND

Please describe your company and your position there.

Marc Knowles. CEO of Ollie Health, platform that allows anyone with a smartphone in Africa to instantly book, and connect with healthcare practitioners through video consultations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hype Digital?

Design a scalable customer acquisition strategy for our mobile marketplace. We needed to create a digital strategy that brought in less generation for the supply side of our app and installs to generate user bookings.

What were your goals for this project?

• Lead generation for healthcare providers
• App user acquisition

SOLUTION

How did you select Hype Digital?

Hype has built a great reputation among top South African tech companies, especially around paid social advertising.

Describe the scope of their work in detail.

Hype really took the time to analyze what a win looks like for Ollie. What market we were launching in, and how to start talking to the right users to generate valuable feedback.

The scope of their work included digital strategy sprints, paid social, paid search, LinkedIn lead generation, and other iterative digital growth tactics.

What was the team composition?

I worked very closely with the managing director — Cameron Calder. Whose communication was very clear and concise.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We grew our user acquisition by 254% and generated valuable leads for healthcare providers.

How effective was the workflow between your team and theirs?

We were assigned a project manager who worked closely with us and updated on team daily via a private slack channel.

What did you find most impressive about this company?

I was blown away by their focus on results and willingness to take risks to scale our users.

Are there any areas for improvement?

Communication is amazing. I look forward to seeing them grow their team with even more talented digital strategists.

BACKGROUND

Please describe your company and your position there.

I oversee the Marketing and Activations operations at a the African licensee of a global sports brand conglomerate. Our sports manufacturing business spans the sponsorship of professional sports teams, partnership with amateur teams and direct e-commerce and retail sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hype Digital?

As a brand that had primarily focused on brick-and-mortar retail, we acknowledged the need for an e-commerce platform in a market that was increasingly digital.

What were your goals for this project?

We wanted to see demonstrable growth in our digital marketing and social media platforms, reflected by real-time engagement with our sales outputs. We anticipated that once the e-commerce platform had been established with sufficient lead-generation efforts, there would be a significant uptick in sales as this becomes a dedicated business avenue.

SOLUTION

How did you select this vendor?

After reviewing the service offering of several similar firms, we decided on Hype Digital as their offering, costing model and service spectrum aligned with our needs.

Describe the scope of their work in detail.

After an initial series of meetings to orient the team, they provided us with an overall strategy that integrated social media with digital marketing and lead generation campaigns. Initially, they provided us with monthly social media plans which coincided with a sales calendar aimed at growing our followers and our online database; as well as building our e-commerce platform.

Once these followings had grown sizeably, Hype transitioned to a more sales and lead-based model and continue to develop and implement strategic digital innovations for our various projects and platforms.

What was the team composition?

I worked predominantly with Hype's two principles, who have worked closely with our in-house sales, marketing and design teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Hype Digital, our e-commerce platform has become a dedicated business avenue that operates on a national scale. Sales derived from these channels have grown consistently over the last year, in both quantity and value.

We have seen lead interest from international consumers which has been supported by lead-generation strategies that have given us increased brand and region visibility. Further, the value that we have been able to offer our clients has been fantastic; with tailored solutions to increase their revenue and fan engagement.

How effective was the workflow between your team and theirs?

The Hype team was always extremely accommodating and helpful. Communication was always concise and efficient, often accompanied by presentations and demonstrable metrics.

What did you find most impressive about this company?

The simplicity and efficiency Hype Digital demonstrates is certainly unique.

Are there any areas for improvement?

While things may always be improved, we have been thoroughly impressed with the services rendered by Hype Digital and look forward to our continued association with them as we look to grow into the digital age, creating innovative online solutions for Africa's football fans.

BACKGROUND

Please describe your company and position.

I am the Founder of Donkey Long Tong

Describe what your company does in a single sentence.

We manufacture fire tools paired with a liftyle brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hype Digital to accomplish?

• Create brand awareness on Google
• Increase conversions
• Identify audiences

SOLUTION

How did you find Hype Digital?

Referral

Why did you select Hype Digital over others?

Good value for cost

How many teammates from Hype Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We assigned Hype to run our Google marketing; GSN, GDN, Shop, YT and more. They created a complete flow of email marketing for us. They analysed and did AB testing on our site. They are constantly looking to improve their campaigns based on how the audiences are interacting with ad words/search words etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our converstions, traffic to site and placement imopressions have contantly increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are great to work with because you are workign with people and not robots. The Hype team is also invested in seeing our brand succeed as they genuinely are behind who we are and what we do.

What was your primary form of communication with Hype Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

The transparency of data, campaigns and communication.

Are there any areas for improvement or something Hype Digital could have done differently?

If they are not able to do something they are able to point you in the right direction.

BACKGROUND

Please describe your company and position.

I am the Founder of an advertising & marketing company 

Describe what your company does in a single sentence.

E-commerce Digital Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hype Digital to accomplish?

• Fix Tracking for a client

SOLUTION

How did you find Hype Digital?

LinkedIn

Why did you select Hype Digital over others?

Referred to me

How many teammates from Hype Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Hype team helped us diagnose a client's tracking for their Facebook Ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Routes forward for more accurate tracking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they were very efficient

What was your primary form of communication with Hype Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to help was impressive.

Are there any areas for improvement or something Hype Digital could have done differently?

NA