Hotcakes Marketing

BACKGROUND

Please describe your company and position.

I am the CEO of Bubbles

Describe what your company does in a single sentence.

Bubbles enables effective live and async meetings powered by AI

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hotcakes Marketing to accomplish?

• New Customer Acquisition
• Demand Generation
• Reduce Customer Acquisition Cost (CAC).
• Scale up ad spending while hitting ROI targets

SOLUTION

How did you find Hotcakes Marketing?

Referral

Why did you select Hotcakes Marketing over others?

• High ratings
• Good value for cost

How many teammates from Hotcakes Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Increase as spend while lowering CAC. 
• Experiment with new formats and audiences and scale winning experiments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Significant reduction in the Customer Acquisition Cost (CAC) 
• Significant increase in customers
• Increase in Customer Acquisition Rate.
• Increase in new customer acquisition
• Used data-driven optimisations to enhance performance metrics and improve traffic quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time and are responsive and quick to understand context

What was your primary form of communication with Hotcakes Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are an agile team that can be flexible to your needs

Are there any areas for improvement or something Hotcakes Marketing could have done differently?

NA