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Get a real-time quoteData-driven, hands-on, results-focused
Horeca Consulting is a Spanish commercial consultancy that helps food and beverage brands, manufacturers and distributors grow in the Horeca channel (hotels, restaurants and cafés) across Spain and Iberia.
Founded in 2025 by Marc Pujol, with 30 years of hands-on commercial experience in FMCG and Horeca, we combine field-proven sales know-how with our own market intelligence platform, HORECA Data Intelligence (HDI). The result is a practical, measurable way to decide where to sell, who to visit first and what to offer.
What we do:
- Commercial strategy and go-to-market for the Horeca channel
- Lead generation and prioritisation: we map and score thousands of venues by potential, product fit and digital maturity, so sales teams visit the right places first
- Market and trend intelligence: menu, pricing and category trends that show what is growing in restaurants
- Sales team support: pilots, onboarding and follow-up of field teams and distributors, with clear activity and results tracking
- SophIA, our AI assistant, which answers questions about your data and delivers automatic insights
How we work: we start from your commercial goals, agree on success criteria up front and measure progress with real activity data, not opinions. We prefer short pilots with visible results before scaling up.
Who we work with: food and drink manufacturers, brands and distributors that sell to restaurants, hotels and catering, and want a more focused, data-led approach to their field sales.
Our values: data-driven, hands-on and results-focused.
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Min project size
$1,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Year founded
Founded 2025
Service Lines
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