Hit Ocean

BACKGROUND

I am the Cofounder of Igualdad Salud

Igualdad Salud is an Argentine health coverage provider that gives its members access to a broad network of medical providers. With a digital-first approach, members manage appointments, authorizations, benefits and their digital card through a mobile app, request appointments via WhatsApp and book video consultations. They hired HitOcean to build and evolve the internal system that supports their operations

OPPORTUNITY / CHALLENGE

• As their membership and digital services grew, Igualdad Salud’s internal processes were spread across different tools and relied heavily on manual work. They came to us needing a single platform to manage members and interactions, streamline billing and give administrators better control, while reducing repetitive tasks for their team.

SOLUTION

Online Search

• Great culture fit
• Good value for cost

2-5 Employees

HitOcean worked as an extension of Igualdad Salud’s team, developing new modules and features for their internal system. The core of the work was a custom CRM tailored to their processes, complemented by AI-powered automations to reduce manual work. We also built a billing module and a back office for administrators with user management, roles and permissions. The team worked in iterative cycles with regular demos, prioritizing features together with Igualdad Salud’s stakeholders.

RESULTS & FEEDBACK

Igualdad Salud now runs member management, billing and user administration from a single platform. AI automations reduced repetitive manual tasks, freeing the team to focus on members, and administrators gained full visibility and control over day-to-day operations from the back office.

The HitOcean team was well organized from the start. We worked in short cycles with regular demos, which let us review progress, give feedback and adjust priorities along the way. Deliverables generally arrived on time, and when something needed more time, they let us know in advance and proposed alternatives. Communication was clear and constant, and they adapted quickly when our needs changed or new requirements came up. They felt like an extension of our own team.

• Virtual Meeting
• Email or Messaging App

What stood out most was how quickly they understood our business and turned it into practical solutions. They didn’t just execute tasks: they proposed improvements, flagged risks early and helped us prioritize what would have the most impact. Their mix of custom development and AI automation was a real differentiator, and the team’s commitment and closeness made the collaboration feel like a true partnership.

Nothing that comes to mind right now. Whenever something could have been done differently, the team noticed it and adjusted on the fly, showing a lot of flexibility. That ability to adapt quickly was one of the things we valued most about working with them.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of Emerger Consulting S.A., an IT company. We integrate and normalize data from different business systems to offer process automation and reports with reliable financial and operational indicators. We help companies with complex operations manage profitability, stock, and multi-unit control in real-time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hit Ocean?

We lost our CTO and needed to audit the software developed by our former CTO.

SOLUTION

What was the scope of their involvement?

Hit Ocean audited the software developed by our former CTO and delivered a technical and functional report with gaps. The report included recommendations, code analysis, and improvement proposals. We had to start the project from scratch because the previous development had exposed credentials in the source code and security gaps everywhere. The software was also unscalable, so we ended up hiring Hit Ocean to redevelop it.

What is the team composition?

We worked with 2–5 teammates from Hit Ocean.

How did you come to work with Hit Ocean?

Someone referred Hit Ocean to us. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from July–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hit Ocean delivered a serious and robust tool. We could sell software with few deviations, without depending on an in-house CTO, and that scaled. We also saw an increase in sales.

How did Hit Ocean perform from a project management standpoint?

Hit Ocean delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

Everyone from Hit Ocean was impressive, from the CEO to the commercial team, project manager, and developer. They were all great people and of great value. They had active listening, and we felt very supported in a moment of crisis.

Are there any areas they could improve?

For what we needed, Hit Ocean exceeded our expectations. They were very solid.

BACKGROUND

Please describe your company and position.

I am the Co-founder & CEO of a sports company 

Describe what your company does in a single sentence.

We work with sports organizations to authenticate and democratize access to match worn memorabilia. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hit Ocean to accomplish?

• Conduct a discovery process to design our web products
• Develop the web products that came out of the discovery process

SOLUTION

How did you find Hit Ocean?

Referral

Why did you select Hit Ocean over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Hit Ocean were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Discovery process consisted of 12 meetings in total, to design and prototype the custom products for us. The main deliverables were:

- MVP Definition (What are the core functionalities of the project necessary to provide value to the user)

- User flowchart (How users interact and navigate through my application)

- Figma prototype (A navigable prototype of the application screens, this is the materialization of the idea and it is what will later be developed in the development stage)

- Closed budget for the development stage of the product designed in this process.

Once we finished the discovery process mid October, we decided to hire Hit Ocean for the development stage (which is currently ongoing). 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most important outcome that demonstrate success for the DIscovery process was that we decided to continue working with them for the development phase, when we had no obligation to do so. 

The discovery phase left us with a really strong Figma prototype for our MVP, which we have shared with potential customers in sales meetings and the feedback has been very positive. The team at Hit Ocean understood very quickly our vision and needs, and iterared very fast on to create the end product. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

100% they always delivered on time. They had a product manager assigned to our project, and we met with her twice a week during 6 weeks which allowed us to make constant project. By the end of the planned 12 weeks, we had accomplished our goal and had all the deliverables that were promised. 

I cannot stress enough how responsive their team was, and how well we were able to make progress through the whole process. 

What was your primary form of communication with Hit Ocean?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A few things:

• The cultural fit with everyone on their team was great, I really enjoyed all of our meetings. 
• Their push back on some of the ideas I was bringing to the table really helped me rethink some of the functionalities for our product, and at the end it resulted in a much better product (ie, thanks to their push back, we focused on the most important features for the MVP and left the "nice to have" for later)
• Their timeliness and responsiveness, as mentioned in the previous section

Are there any areas for improvement or something Hit Ocean could have done differently?

I think the initial budget estimate could have been a little more conservative on their end. The final development budget (provided at the end of the discovery process) was 30% higher than the original estimate. That being said, even with this increase, the final budget was competitive with all the other options (providers) I had talked with. 

BACKGROUND

Please describe your company and position.

I am the Founder and Art director of a design consultancy.

Describe what your company does in a single sentence.

Design consultancy across branding, art direction and design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hit Ocean to accomplish?

• App design
• Web design
• App & web development

SOLUTION

How did you find Hit Ocean?

Online Search

Why did you select Hit Ocean over others?

• High ratings
• Close to my geographic location

How many teammates from Hit Ocean were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Key deliverables included web development from existing design across a project. 
• Adaptation of initial app designs into cohesive UI / UX adaptations across multiple devices and platforms.
• As well as development for a web app.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Communication throughout the whole process alongside the key team members. 
• Development of the brief alongside the client and designers to ensure all functionalities were according to brief and in line with the client's KPIs for the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was highly flexible, as the client did take extended review timings. Despite that, the team showcased great adaptability and flexibility towards the project and client's availability for reviews. Key notes and points to action were also shared after each meeting which made the whole process smooth and run without any issues.

What was your primary form of communication with Hit Ocean?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication in comparison to others in the same field of work. Flexibility to deliver functionalities and offer solutions as well as proactive input as to key actions or raised questions that weren't considered during briefing from client that were key to the development of the project.

Are there any areas for improvement or something Hit Ocean could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the CEO of Platita

Describe what your company does in a single sentence.

Micro loans for the informal workers in Latin America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hit Ocean to accomplish?

• Create fintech platform that automates the whole costumer journey

SOLUTION

How did you find Hit Ocean?

Referral

Why did you select Hit Ocean over others?

• High ratings
• Good value for cost

How many teammates from Hit Ocean were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hitoceran developed a fintech platform for our lending business, covering loan origination, repayment collection, and integration with the bank’s database.

 The scope focused on connecting these core processes into a cohesive system that supported our day-to-day lending operations. Key deliverables included: -

1. Loan origination functionality:Tools to manage the lending process and maintain organized borrower and loan records. 
2. Repayment and collection management:: Functionality to track repayments, monitor outstanding balances, and support collection activities. 
3. - Bank database integration:** Connectivity between the platform and the bank’s database to support the exchange of information required for lending and repayment workflows.
4.  - An integrated operational platform:** A unified system bringing together loan issuance, collections, and banking data. The project was completed successfully, delivering the core capabilities we needed to operate the lending business.

Overall, it was a positive collaboration, with a practical focus on our business requirements and a solution that provided a solid foundation for our operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully delivered the three core capabilities we needed: loan origination, repayment collection, and integration with the bank’s database. This enabled us to manage the lending lifecycle through a connected platform, from issuing loans to tracking repayments and outstanding balances.
The clearest measure of success was the completion of these core workflows and their availability to support our lending operations. We did not formally quantify time savings or financial impact, so our assessment is based on the functionality delivered and its practical value to the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hitoceran managed the project in an organized and collaborative way, maintaining clear communication throughout development. They helped translate our business requirements into practical features and kept the work focused on the platform’s core priorities: loan origination, repayment collection, and integration with the bank’s database.
They delivered the key milestones on time and kept us informed about progress, dependencies, and decisions that required our input. When adjustments were needed, they discussed the implications with us and coordinated the next steps clearly, making the process straightforward to follow. Their responsiveness was a particular strength.
They listened carefully to our needs, welcomed feedback, and worked with us to refine the platform as our operational requirements became clearer. They took the time to understand how we intended to use the system and proposed practical solutions to support those workflows.
Overall, we had a positive experience with their project management. Their combination of reliable delivery, flexibility, and attention to our business needs helped make the collaboration productive and gave us confidence throughout the project.

What was your primary form of communication with Hit Ocean?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Hitoceran was their ability to understand our lending business and translate that understanding into a practical technology solution. Our project required loan origination, repayment collection, and integration with the bank’s database to work together, and they approached those requirements as parts of a complete operational process.
They combined technical expertise with a collaborative and approachable working style. We felt comfortable discussing ideas, asking questions, and refining requirements with them.
They listened to our feedback, explained their recommendations clearly, and stayed focused on making the platform useful for our day-to-day operations. That combination of business understanding, responsiveness, and technical execution made them stand out. They felt like a team invested in making the project succeed.

Are there any areas for improvement or something Hit Ocean could have done differently?

Off the top of my mind, I can't find aniything.

BACKGROUND

Please describe your company and position.

 I am the CMO of a legal company 

Describe what your company does in a single sentence.

Legal firm helping foreigners effortlessly move to Spain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hit Ocean to accomplish?
Build a custom CRM for client management

SOLUTION

How did you find Hit Ocean?

Online Search

Why did you select Hit Ocean over others?

Good value for cost

How many teammates from Hit Ocean were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Together, we set to build a CRM that would help our lawyers easily manage their clients and their immigration applications, including:

• Document request & feedback
• Platform for the client to upload each required document
• Client tracking (stage within the application process)
• Task list
• Client intake from our appointment booking tool
• Analytics & team performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Roadmap and overview of initial set of features + look & feel of the platform after the discovery phase
• CRM with all features described

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always delivered on time, provided a clear roadmap, scheduled regular meetings, and sent updates constantly via email.

What was your primary form of communication with Hit Ocean?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Internal organization and methodology.

Are there any areas for improvement or something Hit Ocean could have done differently?

Perhaps a bit more insights fro the discovery phase should have been recorded. 

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Whalemate

Describe what your company does in a single sentence.

SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hit Ocean to accomplish?

• For software development

SOLUTION

How did you find Hit Ocean?

Online Search

Why did you select Hit Ocean over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Hit Ocean were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved the development of a custom cybersecurity awareness platform tailored to our organization’s needs. Key deliverables included:

• Cybersecurity awareness platform: The team developed a tool for running phishing simulation campaigns to train our employees.
• Custom e-learning module: A learning system was implemented to educate our team on cybersecurity best practices.
• Ongoing support and progress monitoring: They provided 24/7 technical support and scheduled bi-weekly meetings to track progress and adapt the platform as needed.
• Custom templates and security briefings: They deliver 2 personalized phishing templates per month, 4 newsletter templates, and conduct a semi-annual cybersecurity briefing.

This partnership has been instrumental in enhancing our cybersecurity posture through continuous training and awareness efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have more and more sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Hit Ocean delivered everything perfectly. 
• We set timelines, which were fulfilled perfectly. 
• They were always attentive to our needs.

What was your primary form of communication with Hit Ocean?

Virtual Meeting

What did you find most impressive or unique about this company?

The support

Are there any areas for improvement or something Hit Ocean could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Development Team Leader of Sysneo

Describe what your company does in a single sentence.

We bring education-oriented IT solutions to Universities

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hit Ocean to accomplish?

• To design and develop a custom LMS that fits with our vision
• To design and develop our business website
• To bring continue support and advice

SOLUTION

How did you find Hit Ocean?

Online Search

Why did you select Hit Ocean over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Hit Ocean were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A brand new Learning Management System (LMS) that includes:

• Complete responsiveness for desktop and mobile. 
• Program management: Subjects, modules and units.
• User management: Students, teachers and admins.
• Private chat, forums and announcements.
• Analytics: Students' progress, Teachers' response time, and more.

(These are just the main features, but there are more)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Constant testing of the features.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered items on time. They responded to our needs via email and private chat.

What was your primary form of communication with Hit Ocean?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fluid communication with team members. They had a very good understanding of our needs and the skills to develop them.

Are there any areas for improvement or something Hit Ocean could have done differently?

They are on the right way.

BACKGROUND

Please describe your company and position.

I am the Innovation Officer of a technological solutions development company.

Describe what your company does in a single sentence.

Develops and commercializes technological and professional solutions por large and mid-size companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hit Ocean to accomplish?

• Design and develop our PMV versión of our digital community.
• Conduct discovery through prototypes and real user interactions.

SOLUTION

How did you find Hit Ocean?

Online Search

Why did you select Hit Ocean over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Hit Ocean were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Onboarding 
  • Clients / users
  • Preferences
  • My product portfolio
  • Company documents
• Content Management 
  • User and customer segments
  • News feed
  • Events
  • Alerts and notifications
  • Product offerings
  • Courses and tutorials
• Interactions and experience Management 
  • Customer support chat
  • Surveys and customer metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Demos
• Product delivery for testing
• Meeting minutes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• On-schedule delivery
• High level of professionalism and human quality in all our interactions
• Intelligence to solve problems and achieve an appropriate balance between flexibility and focus on value
• Proactive and comitted project follow-up

What was your primary form of communication with Hit Ocean?

In-Person Meeting

What did you find most impressive or unique about this company?

I'm impressed by Hit Ocean's solid know-how and experience combined with fluent communication and decition making.

Are there any areas for improvement or something Hit Ocean could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Narsus

Describe what your company does in a single sentence.

Our company provides a streaming plataform to students who are looking for courses and help to pass their exams. This platform has every single subject deeply explained on pill videos.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hit Ocean to accomplish?

• Creating an interactive streaming platform to upload 3000 videos

SOLUTION

How did you find Hit Ocean?

Online Search

Why did you select Hit Ocean over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Hit Ocean were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First we made a prototype of the platform. This prototype was really advanced with high results. They made an incredible study of how it should look so the student would feel confortable and how it should work to be practical. There was a big database behind all of the videos (over 3000) and they manage to make it hugely practical and easy to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final result eas perfect and all of my demands were sucfesfully accomplished. Any changes I needed were greatfully made. I am very happy with the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did deliver it on time and if I needed any single change or help with sonethinf, they kindly have helped me.

What was your primary form of communication with Hit Ocean?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were extremely compromissed with my project. Every single aspcet was studied and tested, always looking for a practical functioning. Also, they helped us in many ways to compete in the market and give value to our company

Are there any areas for improvement or something Hit Ocean could have done differently?

No. Every thing perfect