Contact HIPOPOTESIS | Insight-led Strategic Intelligence
Get a real-time quoteInsight-led Strategic Intelligence
HIPOPOTESIS is a boutique firm of social anthropologists that helps companies make decisions that are expensive to get wrong: a launch, a market entry, a repositioning, a segmentation or a brand tracker.
Before you commit budget, we study the people behind the decision. Our H3™ method fuses qualitative research, surveys and social listening, and every finding is checked against all three before it reaches you.
Founded in 2017 by Abdo López and Norah Walsh, who run every project themselves and teach seven courses on LinkedIn Learning taken by more than 100,000 people. Clients include Amazon, Kalise, Finom and Ironhack.
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Min project size
$75,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Gijón, Spain
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Year founded
Founded 2017
1 Locations
- Gijón , Spain
Service Lines
- Market Research
- 80%
Select Focus Area
- Business Consulting Focus
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- Market Research Focus
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- Market Research Data Analysis
- 20%
- Market Research Data Reporting
- 20%
- Market Research Interviews
- 20%
- Market Research Surveys
- 20%
- Observational Research
- 20%
Industries
- Consumer products & services
- 20%
- Financial services
- 15%
- Food & Beverage
- 15%
- Retail
- 15%
- eCommerce
- 15%
- Information technology
- 10%
- Medical
- 10%
Clients
- Midmarket ($10M - $1B)
- 70%
- Enterprise (>$1B)
- 15%
- Small Business (<$10M)
- 15%
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Our Story
We're Abdo López and Norah Walsh, Social & Cultural Anthropologists who co-founded HIPOPOTESIS, the strategic market research boutique agency for global brands.
We founded HIPOPOTESIS to help companies inform their most important decisions thanks to qualitative research, quantitative studies and social listening. That's why we created the H3™ Method that combines Human Stories, the Heartbeat of the digital life and the Hard Data of surveys. This approach makes us unique.
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