Hello Pop Design

BACKGROUND

Please describe your company and position.

I am the Co-owner of Toronto Chess Club

Describe what your company does in a single sentence.

The Toronto Chess Club is a startup aiming to create a worthy headquarters for the celebration of the game of chess in Canada, with a full cafe/bar, tournament hall, premier education program and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hello Pop Design to accomplish?

• Create our logo and brand
• Design our website
• Design business cards
• Design various advertising templates

SOLUTION

How did you find Hello Pop Design?

Online Search

Why did you select Hello Pop Design over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Hello Pop Design were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Designed our logo and overall brand, business cards, and website, as well as a variety of other smaller aspects of our graphics. 

Key deliverables:

• complete brand style guide
• full graphic web design
• advertising templates in several mediums (Instagram, billboards, posters)
• business cards
• food/drink menu and member card templates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the project is all design-based and we are still in the startup phase the demonstration of progress/success is not exactly measurable, but we have gotten excellent feedback from prospective customers about the design work. In terms of progress of the work itself, we received regular updates and were allowed several flexible revision phases for each major aspect of the projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nathalie's project management was excellent. Delivery of specified elements of the projects were delivered in a timely manner and regular updates were provided about the progress. She was very flexible about responding to our needs and requests, even humouring us on some of our requested changes without complaint even when we eventually realized that her initial recommendations were correct. 

She provided several rounds of revisions for each major project, helping us to reach final results that were completely to our satisfaction.

What was your primary form of communication with Hello Pop Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a design company, it was of course the design portfolio we found most impressive. This is what drew us to Hello Pop in the first place, and the results we received exceeded our expectations.

Are there any areas for improvement or something Hello Pop Design could have done differently?

Nothing in particular comes to mind, we are very happy with Nathalie and her work and demeanor. 

BACKGROUND

Please describe your company and position.

I am the Principal of Blu Indigo Consulting Inc.

Describe what your company does in a single sentence.

Provides management consulting services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hello Pop Design to accomplish?

• Create a new logo for my company

SOLUTION

How did you find Hello Pop Design?

Online Search

Why did you select Hello Pop Design over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Hello Pop Design were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a new logo and digital signature for my company. Key deliverables included:

• Discovery brief (Questionnaire).
• Collaborative consultation session.
• 3 Prototype design concepts
• Brand colour palette
• Delivery of logo including all final files.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For us, it was important to find a company with similar values and that put an emphasis on partnership and shared success. It was clear from the beginning that working with Hello Pop Design was going to be very synergistic and collaborative. Their ability to listen and translate thoughts and ideas into a final product was amazing. All of these elements created an environment that was calibrated to drive success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hello Pop Design provided us with bespoke design services complimented with a great responsive project management practice, however, they also had a high degree of fluidity in their process which allowed us to quickly pivot when we needed to. Deliverables were always on time and the project was delivered on budget.

What was your primary form of communication with Hello Pop Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Hello Pop Design ability to quickly spin up a creative collaborative environment from day one was impressive. It was engaging, rewarding, and familiar from day one – like we were old friends/colleagues that had worked together for a long time. That type of rapid relationship building ability is uncommon (and unique) but was very much appreciated.

Are there any areas for improvement or something Hello Pop Design could have done differently?

No, not at all. We loved our experience in working with Hello Pop Design — it was absolutely fantastic. We really look forward to working with them again.

BACKGROUND

Please describe your company and position.

I am the Executive Director of VRAI Health & Wellness inc

Describe what your company does in a single sentence.

Our team of highly trained and experienced therapists uses various evidence-based approaches, including Cognitive Behavioural Therapy (CBT), Dialectical Behaviour Therapy (DBT), and Acceptance and Commitment Therapy (ACT). 

Based on our highly effective assessments, we can offer solutions that meet our clients where they are, whenever they seek help. Within our safe and supportive environment, we witness therapy’s transformative power. Every day, we are grateful to make a positive impact on people’s lives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hello Pop Design to accomplish?

• Brand Identity
• Logo
• Website design

SOLUTION

How did you find Hello Pop Design?

Online Search

Why did you select Hello Pop Design over others?

Premium design based on their portfolio and website

How many teammates from Hello Pop Design were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

During our work with Hello Pop Design, we initiated the project by answering a questionnaire to help us create a mood board inspired by our vision and goals. Throughout this process, Hello Pop Design was able to develop three distinct visual directions. After careful consideration, we selected one direction, and Nathalie from Hello Pop Design delivered three outstanding logos and company directions, all of which exhibited exceptional quality and reflected our brand identity effectively.

Choosing among these options was a challenging task due to their high-quality brand identity. Following this, we engaged in a collaborative effort to design our business cards and website. This process was notably smoother because we had a well-defined and robust brand identity in place. Even to this day, we can easily distinguish ourselves on social media by adhering to the brand guidelines provided by Nathalie.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand Recognition and Awareness: 
  • Increase in brand recognition through surveys or tracking mentions in social media mentions. 
  • Growth in website traffic, indicating improved brand awareness. 
• Logo and Visual Identity: 
  • Evaluation of logo performance based on factors like simplicity, memorability, and relevance to the target audience. 
  • Consistency in visual identity across various platforms and materials. 
• Customer Engagement: 
  • Tracking the number of inquiries, requests for quotes, or interactions with the brand after the new branding was implemented. 
  • Increase in social media engagement metrics, such as likes, comments, shares, and follows. reviews and ratings for positive trends. 
• Website Performance: 
  • Analyzing website metrics, including bounce rate, time spent on the website, and conversion rates. 
  • Tracking improvements in SEO ranking and organic search traffic. 
• Business Cards and Collateral: 
  • Evaluating the effectiveness of the new business cards in networking and leaving a lasting impression. 
  • Tracking the usage of collateral materials and their impact on brand recognition. 
• Consistency with Brand Guidelines: 
  • Assessing how well the brand guidelines are followed across different marketing materials and channels. 
  • Conducting periodic audits to ensure consistency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hello Pop Design's project management was effective. They delivered items on time and were responsive to our needs throughout the project. Their ability to meet deadlines and address our requirements in a timely manner contributed to the project's success and our satisfaction with their services.

What was your primary form of communication with Hello Pop Design?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive about this company was their exceptional work ethic, high-quality work, and extensive knowledge in the field.

Are there any areas for improvement or something Hello Pop Design could have done differently?

Overall i had a great expercience and i trust their expertise. At the moment, i don’t have nothing i think they need to improve.