Headline is an Amazon Ads Verified Partner helping brands scale profitably across the world's most competitive marketplace, managing $250M+ in client revenue and $25M+ in ad spend to deliver an average 4.2x ROAS and 23%+ year-on-year profit growth.
What we do:
Our core services cover the full Amazon advertising stack: Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Amazon Marketing Cloud (AMC). We go beyond campaign management to deliver holistic P&L visibility, contribution margin analysis, and strategic market share growth across 14 marketplaces including the US, UK, Germany, Australia, and beyond.
At the center of our work is the Headline Analytics Suite, a proprietary data platform that integrates ad performance, Search Query Performance (SQP), COGS, Amazon fees, and first party data into a single source of truth. Clients get clarity on what is driving profitability, not just ACOS.
Why brands choose us:
What makes us different is our refusal to use generic playbooks. Every engagement starts from your business goals, margin realities, and growth stage. We combine that strategic foundation with deep automation expertise across Scale Insights, AdBrew, DataDive, and Helium10.
Our team of 20+ advertising specialists is distributed globally and obsessed with one thing: becoming the best at what we do. We work with brands that take Amazon seriously and want a partner who holds themselves to the same standard.
Trusted by leading brands across home goods, supplements, electronics, lifestyle, and beyond. Visit headlinema.com to learn more or book a free audit.
"I have been very satisfied with the work and support from Headline."
Oct 2, 2026
Director, BLISSBURY
Ross
eCommerce
Gold Coast, Australia
1-10 Employees
Online Review
Headline manages a sleep products company's Amazon PPC campaigns.
Headline has helped the client maintain their target TACoS while improving their top-line revenues. The team has a structured approach that enables weekly reporting on key deliverables. They also have in-house software that supports the complexities of the Amazon PPC environment.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of BLISSBURY
Describe what your company does in a single sentence.
We make products that help people solve sleep challenges.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Headline to accomplish?
To manage Amazon PPC
SOLUTION
How did you find Headline?
Online Search
Why did you select Headline over others?
Company values aligned
How many teammates from Headline were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Worked on amazon PPC globally for our brand
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Be able to maintain target TACOS acroess account while improving top line revenues
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team have a structure that allows for weekly reporting with key deliverables
What was your primary form of communication with Headline?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They have inhouse software that supports the increasingly complex Amazon PPC environment, good communication and helpful account managment.
Are there any areas for improvement or something Headline could have done differently?
I have been very satisfied with the work and support from HMA
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Packages we offer:
Amazon Listing Optimization
Data-driven Amazon listing optimization covering copy, keywords, images, and A+ Content design available at scale. Built from the same catalog-scale playbook we use to manage $250M+ in client revenue.
Small
1 SKU — Full copy, keyword, images, A+ Content.
$1,200
/total
Listing Copy
Keyword List
Listing Images
A+ Content
Medium
5 SKU — Full copy, keyword, images, A+ Content.
$5,000
/total
Listing Copy
Keyword List
Listing Images
A+ Content
Large
10 SKU — Full copy, keyword, images, A+ Content.
$9,000
/total
Listing Copy
Keyword List
Listing Images
A+ Content
Features
Small
$1,200
/total
Medium
$5,000
/total
Large
$9,000
/total
Listing Copy
Keyword List
Listing Images
A+ Content
Small
$1,200
/total
Listing Copy
Keyword List
Listing Images
A+ Content
Medium
$5,000
/total
Listing Copy
Keyword List
Listing Images
A+ Content
Large
$9,000
/total
Listing Copy
Keyword List
Listing Images
A+ Content
Amazon PPC Account Management
Full-service Amazon PPC account management across Sponsored Products, Sponsored Brands, and Sponsored Display, built on the same data infrastructure we use to manage $25M+ in ad spend and $250M+ in client revenue for 50+ clients.
Small
50 SKUs
$2,000
/month
Multi-Marketplace Coverage
Dedicated Account Manager
AI-Powered Optimization Engine
Amazon Audiences Management
Custom Performance Dashboard
Medium
100-500 SKUs
$8,000
/month
Multi-Marketplace Coverage
Dedicated Account Manager
AI-Powered Optimization Engine
Amazon Audiences Management
Custom Performance Dashboard
Large
1,000+ SKUs
$15,000
/month
Multi-Marketplace Coverage
Dedicated Account Manager
AI-Powered Optimization Engine
Amazon Audiences Management
Custom Performance Dashboard
Features
Small
$2,000
/mo
Medium
$8,000
/mo
Large
$15,000
/mo
Multi-Marketplace Coverage
Dedicated Account Manager
AI-Powered Optimization Engine
Amazon Audiences Management
Custom Performance Dashboard
Small
$2,000
/mo
Multi-Marketplace Coverage
Dedicated Account Manager
AI-Powered Optimization Engine
Amazon Audiences Management
Custom Performance Dashboard
Medium
$8,000
/mo
Multi-Marketplace Coverage
Dedicated Account Manager
AI-Powered Optimization Engine
Amazon Audiences Management
Custom Performance Dashboard
Large
$15,000
/mo
Multi-Marketplace Coverage
Dedicated Account Manager
AI-Powered Optimization Engine
Amazon Audiences Management
Custom Performance Dashboard
Our Story
Headline was built around one idea: every number tells only part of the story. We blend data with objectives, applying strategy to reach outcomes tailored to each of our client. We optimize daily, test continuously, and refine strategy through ongoing keyword research, supported by regular calls, direct access, and quarterly strategy sessions.
Meet the Team
Torsten WillmsPartner
With 15+ years of experience in Amazon marketplace optimization and digital marketing, Torsten leads Headline's strategic vision. His expertise and deep understanding of Amazon's ecosystem has helped numerous brands achieve unprecedented growth.
What Sets Us Apart
Multi-Signal Strategy
We optimize across ranking, ad performance, organic visibility, and profitability together, so every recommendation reflects the complete picture of a brand's Amazon performance, signal by signal.
Strategy Built Around Each Brand
Every plan is built from a brand's own goals, margin position, and growth stage, shaped freshly for each account rather than pulled from a fixed playbook.
Proprietary Amazon Data Platform
Our Analytics Suite unifies P&L, ad performance, Search Query Performance, and Amazon Marketing Cloud data into one view, giving clients clarity on what truly drives profitability on Amazon.
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