Hard Beat Communications

BACKGROUND

Introduce your business and what you do there. 

BGA is involved in promoting NYC and its diversity as well. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor? 

The Bowling Green Association collaborated with a number of Caribbean  American organizations to celebrate history in the making with the election  of the first Black, Caribbean and Indian American US Vice President, Kamala  Harris and wanted a company that could deliver this.

There is only one agency  that specifically focuses on this demographic and that is Hard Beat  Communications. 

SOLUTION

What was the scope of their involvement?  

Hard Beat conceptualized and executed every aspect of the event – from the name, vision, securing the artists on a pro bono basis, securing  the VIP speakers including the Prime Minister of Jamaica, to garnering the  television station to broadcast and webcast the event and most importantly, to securing Vice President Harris to deliver remarks and for the first time on  record anywhere.

What is the team composition?  

The team was very small that worked on this project and let by its CMO.

How did you come to work with the vendor? 

I have known and worked with the CMO for many years and am well aware of her work, drive and commitment to their marketplace. 

How much have you invested with them? 

If you mean how much the Association has spent on projects with them  over the years, I would says its been around USD 250 K.

What is the status of this engagement? 

We hire the team on an as needed basis for special projects  that target this demographic. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The event premiered to wide acclaim with 24,000 views in one night;  significant media coverage – both pre-and post and the engagement of the Biden team so I am very pleased with the delivery of Hard Beat. 

How did the vendor perform from a project management standpoint?

Par Excellence. It could not have been better ! 

What did you find most impressive about them? 

Their small team was able to deliver so much within weeks. And most of all their remarkable leader Felicia. 

Are there any areas they could improve? 

This was a flawlessly executed event. I only hope they do even more. 

BACKGROUND

Please describe your company and your position there.

I am the president of Cimagine Media Group, headquarter in New York, we are an international marketing development and media production agency to help clients to promote client's branding strategies, marketing campaigns, and media relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hard Beat Communications?

We hire Hard Beat Communications to work with us on media relations and press release as well as business development in Caribbean market.

What were your goals for this project?

we wanted to attract as many media outlets as possible to cover our campaign news. and we wanted to get connected with companies in Caribbean regions.

SOLUTION

How did you select Hard Beat Communications?

we did research and found Hard Beat Communications is a great company helping clients doing business in Caribbean and the CEO has great reputation in media and marketing field.

Describe the project in detail.

we discussed in person and over the phone about our press event and also established an outline of marketing strategy together then Hard Beat Communications executed and delivered the project on time and well done.

What was the team composition?

Hard Beat Communication provided 2 staffs to work with my team and everything went well from drafting press release to finalize the campaign proposal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Press event was very successful and it was covered by most of the major media outlet online.

How effective was the workflow between your team and theirs?

They worked very efficient and productive and always listen to our feedback and made adjustments.

What did you find most impressive about this company?

CEO is very professional and has an amazing personality. The team at the company is very productive.

Are there any areas for improvement?

We were very satisfied with every step of their work and we have been using this company for 7 years. I strong recommend this company.

BACKGROUND

Please describe your company and position.

I am the President of DeParkway Media

Describe what your company does in a single sentence.

Editorial content and graphic design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hard Beat Communications to accomplish?

• Promote an event.

SOLUTION

How did you find Hard Beat Communications?

• Online Search
• Referral

Why did you select Hard Beat Communications over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

What was the size of Hard Beat Communications’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promotion of the Colgate Women's Games track and field meet on May 7. Within two days, there were responses.

• https://www.wvnews.com/business/girls-teens-and-ladies-compete-in-prestigious-48th-annual-colgate-womens-games-finals/article_9be2ca1d-c4be-5650-998b-451618110b05.html
• https://antiguaobserver.com/caribbean-heritage-athlete-for-48th-annual-colgate-womens-games-finals/

With more weekly media outlets due to respond by week's end.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• https://www.wvnews.com/business/girls-teens-and-ladies-compete-in-prestigious-48th-annual-colgate-womens-games-finals/article_9be2ca1d-c4be-5650-998b-451618110b05.html
• https://www.wvnews.com/business/girls-teens-and-ladies-compete-in-prestigious-48th-annual-colgate-womens-games-finals/article_9be2ca1d-c4be-5650-998b-451618110b05.html
• https://www.newsamericasnow.com/caribbean-latin-american-heritage-athlete-for-48th-annual-colgate-womens-games-finals/
• https://www.prnewswire.com/news-releases/girls-teens-and-ladies-compete-in-prestigious-48th-annual-colgate-womens-games-finals-301813799.html

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responded quickly and got fast results.

What was your primary form of communication with Hard Beat Communications?

• Email or Messaging App

What did you find most impressive or unique about this company?

Efficient, but personal. Also the firm helped tailor our information to reach specific audiences.

Are there any areas for improvement or something Hard Beat Communications could have done differently?

Hard Beat did well! I will use them again!

BACKGROUND

Please describe your company and position.

I am an executive at AT Research Partners

Describe what your company does in a single sentence.

Innovation, biotech and biomedical.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hard Beat Communications to accomplish?

• Press release

SOLUTION

How did you find Hard Beat Communications?

• Online Search

Why did you select Hard Beat Communications over others?

• Close to my geographic location

What was the size of Hard Beat Communications’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Caribbean press release for new invention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Distribution report.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They had a very professional and experienced team. Helpful and considerate of time.

What was your primary form of communication with Hard Beat Communications?

• Email or Messaging App

What did you find most impressive or unique about this company?

Professional and friendly staff.

Are there any areas for improvement or something Hard Beat Communications could have done differently?

N/a

BACKGROUND

Please describe your company and your position there.

I am the Founder and Project Management Consultant. The Frederick Press is meant to challenge individuals to think critically when examining the news being presented to them, with the ultimate ambition of being able to make their own News. We aim to generate a movement among leaders in all industries using the Frederick Douglass’ self-made man concept.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hard Beat Communications?

To distribute Press Releases to the North-East corridor and the Caribbean community.

SOLUTION

How did you select this vendor?

She is Caribbean American with unusually strong business ethics and dedicated to providing the best services.

Describe the scope of their work in detail.

Support was given to ensure that the best PR piece was submitted which included edits and edits.

What was the team composition?

I closely worked with the editor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have secured for the time one productive partnership.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive about this company?

They were highly ethical and prompt in replying.

Is there any area for improvement or anything that could have been done differently?

Excellent service.

BACKGROUND

Please describe your company and your position there.

I am in charge of revenue and sales team for Mexico, Central America and Caribbean region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hard Beat Communications?

PR Newswire looks to establish alliance with key partners worldwide in order to grow our market leading global distribution network. Hard Beat Communications has proven to be a valuable partner to grow and strengthen our reach within the Caribbean region.

What were your goals for this project?

Grow and strenghten our media positioning within the CariCom community.

SOLUTION

How did you select Hard Beat Communications?

After a thorough research within the region, it was determined that Hard Beat met and exceeded all of our key points. We are now going on more than 10 years of relationship.

Describe the scope of their work in detail.

Hard Beat has developed and nurtured a close relationship with CariCom media. Through this relationship, Hard Beat helped strenghten our press release distribution network in the region.

What was the team composition?

Hard Beat's general manager, Felicia Persaud, managed all media negotiations directly and the IT teams´service implementation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our reach has increased in over 60% within the region.

How effective was the workflow between your team and theirs?

Timely, simple and flexible.

What did you find most impressive about this company?

The team's straightforwardness, knowlegde of market and flexibility was impressive.

Are there any areas for improvement?

Our goal is to keep growing reach within the region, so not much as an improvement but room to grow.