Hankering Collective

Hankering Collective diagnoses and fixes go-to-market systems for mid-market B2B companies when marketing isn't moving pipeline. Led by Val Schein, a fractional CMO who spent 15 years inside marketing organizations building marketing infrastructure and crafting brands, we provide senior strategic leadership combined with hands-on execution support.

We serve companies where hard-working marketing teams are hitting a wall, but aren't sure why. The team is executing well tactically, but losing ground to competitors - watching deals stall, or struggling to explain why growth has plateaued. The issue is usually upstream in positioning, messaging, or channel strategy.

We work across brand strategy and positioning, content strategy and production, marketing team leadership and mentorship, campaign strategy and execution, demand generation and pipeline programs - and offer full outsourced marketing departments for companies without an internal function.

Most engagements start with a GTM diagnostic, a structured assessment covering eight pillars: market and audience clarity, brand positioning, messaging architecture, visibility and earned media, content and digital presence, GTM motions and channels, conversion and client experience, and brand governance. We score each pillar independently with strengths noted, gaps identified, and you get prioritized recommendations to get things on track to scale.

From there, companies engage us for strategy and roadmap development with 90-day sprint execution, or ongoing fractional CMO leadership where we embed in the leadership conversation, guide team execution, and drive marketing's contribution to revenue.

We've generated $50M+ in pipeline from integrated campaigns for one client, driven 500% increases in lead volume for another, and have experience marketing into 32 countries around the globe. Based in Virginia, serving mid-market B2B companies worldwide.