Contact Hankering Collective
Get a custom proposalStop guessing. Start growing.
Hankering Collective diagnoses and fixes go-to-market systems for mid-market B2B companies when marketing isn't moving pipeline. Led by Val Schein, a fractional CMO who spent 15 years inside marketing organizations building marketing infrastructure and crafting brands, we provide senior strategic leadership combined with hands-on execution support.
We serve companies where hard-working marketing teams are hitting a wall, but aren't sure why. The team is executing well tactically, but losing ground to competitors - watching deals stall, or struggling to explain why growth has plateaued. The issue is usually upstream in positioning, messaging, or channel strategy.
We work across brand strategy and positioning, content strategy and production, marketing team leadership and mentorship, campaign strategy and execution, demand generation and pipeline programs - and offer full outsourced marketing departments for companies without an internal function.
Most engagements start with a GTM diagnostic, a structured assessment covering eight pillars: market and audience clarity, brand positioning, messaging architecture, visibility and earned media, content and digital presence, GTM motions and channels, conversion and client experience, and brand governance. We score each pillar independently with strengths noted, gaps identified, and you get prioritized recommendations to get things on track to scale.
From there, companies engage us for strategy and roadmap development with 90-day sprint execution, or ongoing fractional CMO leadership where we embed in the leadership conversation, guide team execution, and drive marketing's contribution to revenue.
We've generated $50M+ in pipeline from integrated campaigns for one client, driven 500% increases in lead volume for another, and have experience marketing into 32 countries around the globe. Based in Virginia, serving mid-market B2B companies worldwide.
-
Min project size
$1,000+
-
Hourly rate
$200 - $300 / hr
-
Employees
Freelancer
-
Year founded
Founded 2025
Service Lines
- Branding
- 10%
- Email Marketing
- 10%
No Focus Areas have been added yet…
Industries
- Hospitality & leisure
- 25%
- Business services
- 20%
- Financial services
- 15%
- Information technology
- 15%
- eCommerce
- 15%
- Other industries
- 10%
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 50%
Have you worked with Hankering Collective?
Share your experience working with Hankering Collective on a past project by leaving a review for buyers around the world
Our Story
We are Hankering Collective, a GTM strategy and fractional CMO firm built to help mid‑market B2B teams diagnose and fix upstream gaps in positioning, messaging, channels, and conversion.
Services:
- GTM consultation and diagnostics
- Fractional CMO services
- Marketing execution support
We've driven $50M+ from single campaigns for one client, 500% lead growth for another, and have marketed into 32 countries around the globe.
Contact Hankering Collective
If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust Hankering Collective.
Get connected to see updates from Hankering Collective like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.