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Design for the brave. Food, drink & hospitality

HAGA is an independent design studio based in Porto, working with the people shaping food, drink, hospitality and culture. From brand strategy and identity to packaging, communication and experience, HAGA works closely with its clients to turn their vision into brands that do justice to the people, ideas and craft behind them.

No templates. No shortcuts. Just thoughtful design, made with people who care about what they do.

  • Min project size
    $5,000+
  • Hourly rate
    $25 - $49 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2020

Select Focus Area
Packaging Design Services
Package Structure
80%
In-Store Display Design
20%
Industries
Hospitality & leisure
40%
Food & Beverage
35%
Consumer products & services
15%
Arts, entertainment & music
10%
Clients
Small Business (<$10M)
70%
Midmarket ($10M - $1B)
30%

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Our Story

It started with the people around the table. Hugo Araújo grew up in Portugal, where everything happens over food and drink — where the table is always full, guests are always welcome, and the best conversations begin when the plates arrive. Being close to the people who create those moments — chefs, brewers, winemakers, curators — made one thing clear: there is no more honest mission than making people’s lives better through what they eat, drink and experience. HAGA was built on that convict

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