GrowthWo

BACKGROUND

Please describe your company and position.

I am the BD of a digital entertainment company

Describe what your company does in a single sentence.

A US-based digital entertainment and iGaming company delivering localized online gaming and interactive sports platforms across Brazil and Latin America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthWo to accomplish?

• Scale user acquisition and lower Cost per First-Time Deposit (FTD) across Brazil.
• Implement server-to-server (S2S) attribution and compliant Meta ad funnels.
• Improve localized checkout conversion rates and stabilize daily campaign spend.

SOLUTION

How did you find GrowthWo?

• Online Search
• Referral
• Clutch Site

Why did you select GrowthWo over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from GrowthWo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GrowthWo managed our full-funnel performance marketing and paid user acquisition campaigns across Brazil and Latin America. Their scope of work encompassed multi-channel media buying across Meta and TikTok, developing localized Portuguese and Spanish pre-lander funnels, and implementing server-to-server (S2S) postback tracking to optimize directly for First-Time Deposits (FTD). Key deliverables included: - Complete campaign architecture, audience segmentation, and day-to-day media buying management. - Robust S2S attribution integration linking in-app/web checkout conversions with ad platform APIs. - High-velocity localized creative production, including native Portuguese video ads and bridge pages. - Real-time reporting dashboards and weekly optimization reviews that enabled stable spend scaling.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

GrowthWo delivered exceptional, measurable performance improvements across our Latin American campaigns: - Decreased our average Cost per First-Time Deposit (FTD) by 38% within the first 60 days. - Improved localized checkout completion rates by 28% through optimized landing funnels and S2S attribution. - Maintained a consistent 3.6x to 4.1x ROAS across Meta and TikTok campaigns. - Successfully scaled our daily spend from $1,000 to over $15,000 while maintaining stable account health. Their technical attribution and creative agility gave our leadership team full confidence to scale our ad budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GrowthWo's project management and responsiveness were top-tier throughout our engagement. They consistently met all campaign milestones ahead of schedule and maintained proactive daily communication via Slack and Telegram, supported by structured weekly performance syncs. Whenever we faced localized payment gateway hurdles or creative fatigue, their optimization team reacted within hours, delivering updated Portuguese/Spanish hooks and technical tracking adjustments. Most importantly, they operated with complete transparency—our internal team maintained 100% ownership of our ad accounts with 24/7 visibility into real-time performance data. Their cross-timezone coordination was seamless.

What was your primary form of communication with GrowthWo?

Email or Messaging App

What did you find most impressive or unique about this company?

What sets GrowthWo apart from typical agencies is their rare combination of technical compliance expertise and bottom-funnel performance focus in high-restriction verticals. While most media buyers optimize for vanity metrics like clicks or app installs, GrowthWo aligned directly with our true business revenue—specifically First-Time Deposits (FTD) and Net ROAS. Their ability to bridge mature performance marketing frameworks with native Latin American cultural nuances was remarkable. From localized Portuguese and Spanish video hooks to robust server-side (S2S) postback architecture, they don't just run ads—they engineer resilient conversion funnels while maintaining total account security and operational transparency.

Are there any areas for improvement or something GrowthWo could have done differently?

There is honestly very little to criticize regarding GrowthWo's execution. If there is one minor area for enhancement, their initial technical onboarding and compliance audit were extremely thorough, which required a few extra days of upfront preparation before we could unleash full ad spend. However, this upfront diligence completely protected our ad accounts from platform flags and paid off significantly in long-term campaign stability. As we expand into additional regional markets, we would simply love to see them continue scaling their dedicated media buying squad capacity.