Growth Minded Marketing

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Manager of a florist.

Describe what your company does in a single sentence.

A fourth-generation, family-owned florist serving Chicago and more than 150 surrounding suburbs since 1932. We offer same-day flower delivery, plants, gifts, sympathy arrangements, wedding and event florals, and corporate floral services through multiple retail locations and our e-commerce website.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Minded Marketing to accomplish?

• Increase revenue generated through Google Ads.
• Improve return on ad spend (ROAS) by optimizing campaign structure, targeting, and budget allocation.
• Expand our customer base by attracting new, high-intent customers through Google Ads.

SOLUTION

How did you find Growth Minded Marketing?

Referral

Why did you select Growth Minded Marketing over others?

Referred to me

How many teammates from Growth Minded Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Minded Marketing manages our Google Ads program and provides ongoing PPC strategy, optimization, and reporting. Their scope of work includes campaign structure improvements, keyword research and management, ad copy creation and testing, bidding and budget optimization, audience targeting, conversion tracking enhancements, and performance reporting.

GMM has refined our account structure, reduced reliance on broad and branded search terms, and shifted more of our budget toward high-intent searches that attract new customers. They also develop and test seasonal ad messaging around key floral holidays such as Valentine's Day and Mother's Day. In addition, they provide regular performance reviews, strategic recommendations, and ongoing optimization focused on increasing revenue, improving return on ad spend, and driving higher-quality conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have exceeded our expectations. Comparing January-May 2026 to the same period in 2025, revenue generated through Google Ads doubled, while return on ad spend increased to 11x. Conversion rate improved by 56% year-over-year, and click-through rate increased significantly as campaigns became more focused on high-intent searches.

Beyond the metrics, one of the biggest successes has been improving the efficiency of our advertising spend. Growth Minded Marketing helped us reduce our reliance on branded searches and redirect more of our budget toward attracting new customers, resulting in higher-quality traffic and stronger overall performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growth Minded Marketing has been highly responsive and easy to work since day one. Communication is consistent, and they do an excellent job of explaining performance, strategy changes, and recommendations in a way that is easy to understand. They are proactive in identifying opportunities for improvement and regularly bring new ideas to the table rather than simply maintaining the status quo. 

Deliverables and reporting have been provided on time, and their team has been quick to respond whenever we have questions or need adjustments made to campaigns. We particularly appreciate their flexibility around seasonal priorities, as they help us adapt messaging and strategy for major floral holidays throughout the year. Overall, they operate like an extension of our internal marketing team rather than an outside vendor.

What was your primary form of communication with Growth Minded Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their combination of strategic expertise and transparency. Growth Minded Marketing focuses on revenue, return on ad spend, and customer acquisition, and they clearly explain the reasoning behind their recommendations.

We also appreciate that they don't take a "set it and forget it" approach. They continuously monitor performance, test new ideas, and adapt campaigns around our industry's seasonal trends and key floral holidays. Their willingness to challenge assumptions, identify wasted spend, and proactively suggest improvements has been invaluable. 

Are there any areas for improvement or something Growth Minded Marketing could have done differently?

No major areas for improvement come to mind. Their team has been responsive, transparent, and proactive throughout the engagement. They communicate clearly, deliver on expectations, and are always willing to answer questions or discuss new ideas. Overall, we've been very satisfied with both the working relationship and the results they've delivered.

BACKGROUND

Please describe your company and position.

I am the Director of Aren Heating and Plumbing

Describe what your company does in a single sentence.

Heating and Plumbing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Minded Marketing to accomplish?

• Clean up accounts
• Grow organic presence
• Get more leads

SOLUTION

How did you find Growth Minded Marketing?

Referral

Why did you select Growth Minded Marketing over others?

• Referred to me
• Company values aligned

How many teammates from Growth Minded Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Clean up PPC and SEO

Get more leads

Grow organic traffice

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They provide an extensive reporting dashboard where you can see all the details, statistics, and analytics for each part of your account — both paid search and SEO. It’s incredibly useful to review everything month by month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I’ve been a client of Growth Minded Marketing for a number of years now, and I’m thoroughly impressed with the work they’ve done for us. When we first joined the agency, our Google Ads account and SEO rankings were in a real mess, but Stu turned things around incredibly quickly. We saw an immediate increase in leads, which translated directly into more jobs.

Since then, we’ve had consistent improvements across all of our advertising. And when Growth expanded into SEO services, we saw a strong boost in organic traffic to the site as well — again leading to more work. I’m genuinely impressed with the agency and really enjoy working with both Stu and Ray.

What was your primary form of communication with Growth Minded Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’d recommend Growth Minded Marketing to anyone looking for a reputable company that delivers what they promise and actually puts in the work to achieve real results.

Are there any areas for improvement or something Growth Minded Marketing could have done differently?

One area that could be improved is the reporting of the actual work carried out each month. The dashboard they provide is excellent for seeing analytics, statistics, and results, but it might also be useful to have a simple monthly tick-sheet showing the specific actions completed within the scope of work. Being able to see exactly what’s been done — not just the outcomes — would make the reporting even stronger.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Plexal

Describe what your company does in a single sentence.

We sell coworking and event spaces and run innovation programmes for startups, government, universities and industry. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Minded Marketing to accomplish?

• workspace sales leads
• event space sales leads
• SEO

SOLUTION

How did you find Growth Minded Marketing?

Referral

Why did you select Growth Minded Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Growth Minded Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GMM runs all our digital marketing for workspace and event sales. This includes managing all campaigns on an always-on basis as well as adhoc and social media campaigns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly reporting on lead generation, CPC and client acquisition costs

Proposals on SEO projects - still going through budget approval internally. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stu and the team are highly organized, available, and flexible to needs and ad hoc requests. 

Data-driven, Stu and team always provide detailed insight an analysis before recommending strategies and follows up with clear results at the end. 

What was your primary form of communication with Growth Minded Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Flexiblity, friendliness and keenness to understand our business and products. Always looking for ways to innovate (even if we are unable to take them up due to budget)

Are there any areas for improvement or something Growth Minded Marketing could have done differently?

None come to mind

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Nursebuddy

Describe what your company does in a single sentence.

Care managent platform for homecare providers across UK, Ireland and Finland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Minded Marketing to accomplish?

• Increase lead generation
• Improve ROI of search ads
• Hand over management of search ads to an expert

SOLUTION

How did you find Growth Minded Marketing?

Referral

Why did you select Growth Minded Marketing over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Transition of Google Ad account from a non-specialist agency. Initial work involved:

• Full account audit and review 
• Revision of core campaigns - structure, assets, targeting and tracking
• Reporting dashbaord set-up

Ongoing work involves:

• Management of search, display and retargeting campaigns
• Testing framework - bid strategies, assets, targeting and landing pages
• GTM tracking management
• Monthly reporting
• Expert advisors on changes in Google Ad and search practices

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sigificantly improved account-wide performance from Google ads in first 6 mnths with GMM:

• Number of conversions up 90%
• Conversion rate up 164%
• Cost per conversion down 32%
• CTR up 81%
• Search impression share up 95%

Over the last year: 130% increase in revenue from paid search (149% ROI this year so far)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive. Detailed in-person updates every month, emails on anything relevant in-between, plus a dashboard I can refer to in my own time. Always do what they say they're going to do in good time.

What was your primary form of communication with Growth Minded Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're genuine experts in their field who are always on top of what's happening in the world of Google Search ads with information/recommendation on how it might affects us as a customer. Lovely to work with.

Are there any areas for improvement or something Growth Minded Marketing could have done differently?

Nope, they're awesome.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Tideway Wealth

Describe what your company does in a single sentence.

Wealth Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Minded Marketing to accomplish?

• SEO Site optimisation and maintanance
• Paid Campaigns set up and adminitration
• Improve marketing performance

SOLUTION

How did you find Growth Minded Marketing?

Referral

Why did you select Growth Minded Marketing over others?

Referred to me

How many teammates from Growth Minded Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Stu and Ray has been invaluable. They’ve acted as a true sounding board for our projects.

Stu is always honest about what will work in paid campaigns, even if it means reworking ads. He has built tailored LinkedIn audiences and helped us create content that resonates with them, ensuring ROI remains strong.

When we first onboarded, we partnered with Ray on a long-term SEO project to improve our site. Since completing that, we’ve focused on ongoing hygiene and targeted initiatives to boost rankings. Most recently, we’ve started implementing schema to strengthen our presence in AI-driven searches.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve gone from having no LinkedIn presence to generating 30 leads per month.

Our reporting dashboard, which has tracked data since the start of our partnership, has evolved into a powerful tool for insights and performance monitoring.

We’ve also achieved significant traffic growth and continue to maintain strong performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stu and Ray are very responsive and deliver their work on time. 

What was your primary form of communication with Growth Minded Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

The reporting tools they provide add real value, as they customise them to deliver the most relevant data for your team.

Stu and Ray have great personalities and are both a pleasure to work with.

Are there any areas for improvement or something Growth Minded Marketing could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Founder of Measured Marketing Lab

Describe what your company does in a single sentence.

We consult on Marketing Operations and provide fCMO services for SMB's

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Minded Marketing to accomplish?

Build a foundation under digital marketing

SOLUTION

How did you find Growth Minded Marketing?

Referral

Why did you select Growth Minded Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Growth Minded Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bring fresh eyes to the technical and strategic use of the website to better compete in the market

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced technical errors, Optimized content and Analytics cleanup

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely communication and on-time delivery

What was your primary form of communication with Growth Minded Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Growth Minded Marketing won't spend time on jargon or pont to vanity metrics - they know the bottom line is why this work is done so they focus, with us, on our important KPI's

Are there any areas for improvement or something Growth Minded Marketing could have done differently?

All good