Growth Marketing Pro

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand reputation and digital presence at Fetch Pet Insurance. We provide pet insurance coverage for cats and dogs in the US and Canada. We also support animal welfare initiatives and develop tools to help pet parents care for their pets’ health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growth Marketing Pro?

We initially hired Growth Marketing Pro to help us better understand our brand reputation on Reddit. But our scope evolved to focus on a gap in our AI visibility, and since the Reddit program has evolved, we've expanded our scope.

SOLUTION

What was the scope of their involvement?

Growth Marketing Pro helps us improve and report on our AI visibility. The team reports on our GEO-branded and non-branded share of voice (SOV), citation rate, mention rate, AI site referrals, and SEO performance. Growth Marketing Pro also helps us align our Reddit approach and maintain control of our branded search results.

Moreover, the team helps us with on-site blog content, Wikipedia updates, YouTube videos, guest post listicles, and backlinks. All of these tasks are tied back to increasing and maintaining our GEO metrics.

What is the team composition?

We work with 2–5 teammates from Growth Marketing Pro.

How did you come to work with Growth Marketing Pro?

We found Growth Marketing Pro through an online search. We chose them because their pricing fit our budget and they offered good value for the cost.

What is the status of this engagement?

We started working with Growth Marketing Pro in November 2025, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve achieved every quarterly goal since we launched the project. We started our partnership with an SOV of 7%, and now we have an SOV of 14%. We wouldn’t be able to report on that without Growth Marketing Pro. Thanks to their guest post listicle content, blog posts, backlinks, and additional content, we’ve also identified places where we can improve our sentiment.

Moreover, our non-branded SOV has increased from 2% to 14.5%. Our non-branded citation rate has increased from 5% to 35.8%, and our non-branded mention rate has increased from 10% to 44.6%. We’ve also seen a notable increase in AI referrals to our site and an increase in overall online sentiment. Growth Marketing Pro measures these results using Athena and our own site metrics.

How did Growth Marketing Pro perform from a project management standpoint?

Growth Marketing Pro is constantly improving their processes, and their reporting is consistently on time. Sometimes deliverables are delayed, but the team is always transparent and almost nothing is ever a surprise. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Growth Marketing Pro are true industry experts. They’re always willing to work through ideas and concepts and get to the bottom of things. They almost always have a solution we can test and that drives performance.

Are there any areas they could improve?

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