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Your unfair advantage in search.

Most businesses invest in SEO and see very little back. Groundwork Digital exists to change that.

We're a Canadian digital agency offering full-stack SEO — technical optimization, content, and authority building — designed to produce rankings that actually drive leads and revenue. We dig into the work others skip: site architecture, crawl efficiency, content gaps, and competitive positioning.

Our clients don't just rank. They stay ranked.



  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Kevan Karkut-Webb

Select Focus Area
AI Consulting Focus
Content Marketing Focus
Frameworks and CMS
Platform SEO Focus
Magento SEO
25%
Shopify SEO
25%
Squarespace SEO
25%
WordPress SEO
25%
Industries
Business services
10%
Construction
10%
Contracting
10%
Home Services
10%
Legal
10%
Advertising & marketing
5%
Automotive
5%
Beauty
5%
Dental
5%
Financial services
5%
HVAC
5%
Manufacturing
5%
Real estate
5%
Roofing
5%
eCommerce
5%
Clients
Small Business (<$10M)
80%
Midmarket ($10M - $1B)
20%

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Our Story

With years of hands-on experience in search engine optimization, Kevan founded Groundwork Digital to bring enterprise-level SEO strategy to businesses of all sizes in Toronto, across the GTA and companies worldwide. His approach combines deep technical expertise with a clear understanding of business objectives — ensuring every SEO initiative directly contributes to growth, not just vanity metrics.

Meet the Team

Kevan Karkut-Webb

Kevan Karkut-WebbFounder

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