Groundwork Agency

BACKGROUND

Please describe your company and position.

I am the Administrative Coordinator of Premier Concrete Pumping

Describe what your company does in a single sentence.

We provide concrete pumping services to construction companies across the greater Toronto area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groundwork Agency to accomplish?

• Build an organic online presence for a concrete pumping contractor that had zero search visibility. The goal was to rank on Google for high-intent service and location keywords, generate inbound leads from organic traffic, and reduce dependence on referrals as the sole source of new business.

SOLUTION

How did you find Groundwork Agency?

Other

Why did you select Groundwork Agency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Groundwork Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the past year, our website designer has been responsible for the complete redevelopment and ongoing optimization of our website. The project included the design and launch of a modern, user-friendly website that accurately represents our services, equipment fleet, and expertise within the concrete pumping industry. In addition to website development, the project has focused heavily on search engine optimization (SEO), content strategy, and digital marketing initiatives aimed at increasing online visibility, generating qualified leads, and improving overall website performance.

Main Deliverables:

• Complete redesign and development of the Premier Concrete Pumping website.
• Development of service-specific and equipment-specific pages.
• Improved website navigation, layout, and user engagement.
• Comprehensive on-page SEO implementation.
• Keyword research and optimization targeting our related construction services
• Ongoing content development and SEO enhancements.
• Successfully established a stronger online presence for us.
• Increased website traffic from both organic and non-organic sources.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

636 organic clicks and 65,300 impressions in the first 6 months. Consistent month over month growth in both traffic and search visibility. Organic presence built from zero in a competitive trade vertical across multiple service area locations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed professionally and efficiently throughout the entire process. All major milestones, including the website redesign, content updates, and SEO initiatives, were delivered on schedule or within the agreed-upon timelines. Communication was consistent, and any questions or requests were addressed promptly.

They were highly responsive to our needs and took the time to understand our business, industry, and goals. Throughout the past year, they have continuously refined our website and SEO strategy, providing recommendations and implementing improvements that have resulted in increased website traffic, stronger search engine visibility, and growth in both organic and non-organic traffic. Their proactive approach and commitment to achieving results have made them a valuable partner in our company's online growth.

What was your primary form of communication with Groundwork Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to combine creative website design with a results-driven SEO strategy. They took the time to understand our business and industry, and their ongoing efforts have led to measurable improvements in website traffic and online visibility. Their responsiveness, expertise, and commitment to delivering long-term results set them apart.

Are there any areas for improvement or something Groundwork Agency could have done differently?

At this time, we do not have any constructive feedback to provide. The team has been responsive, professional, and has consistently delivered high-quality work. We have been very satisfied with both the website development and the ongoing SEO services, as well as the results achieved over the past year.