Groundwork Agency

BACKGROUND

Please describe your company and position.

I am the Owner of Master in the Field Landscape Design

Describe what your company does in a single sentence.

Master in the Field L.D. is a landscape design firm re-imagining outdoor spaces. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groundwork Agency to accomplish?

• Build an organic online presence for a brand new landscape design business with zero search visibility. The goal was to rank on Google and ChatGPT for service and location keywords and create a consistent inbound lead pipeline from organic traffic alone.
• Improve the content on my website
• Search for ways to reach out to past, current and future clients

SOLUTION

How did you find Groundwork Agency?

Referral

Why did you select Groundwork Agency over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Groundwork Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The main focus of our project began as SEO and developing content to build my brand as a trusted source within the landscape design field. As traffic built on my website and business increased, as a result, we have continued to move onto other aspects where we can solidify my position as a trusted source for transforming outdoor spaces and connecting with clients. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

6,120 total visits in 13 months. 2,537 visits in April 2026 alone. 72% of all traffic from organic search. Ranking number one on ChatGPT for landscape design in Etobicoke and Toronto. Zero ad spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Groundwork is always on top of my business and pushing me to continue building and growing. They have the tools required to deliver results through SEO and to build content that reaches my clients. Whenever I need support, Groundwork is happy to make themselves available to help, where needed. 

What was your primary form of communication with Groundwork Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Initially when Groundwork took me on as a client, they were more focused on the contractor space and very quickly adapted and learned about what I did, how I serviced my clients and how they could help me grow. They were targeted with developing content that was relevant to my specific business and in a short timeframe I saw results both with how my website was ranking on google and with the response I was getting booking new business. 

Are there any areas for improvement or something Groundwork Agency could have done differently?

I'm very happy with how Groundwork Agency has handled my business! 

BACKGROUND

Please describe your company and position.

I am the Administrative Coordinator of Premier Concrete Pumping

Describe what your company does in a single sentence.

We provide concrete pumping services to construction companies across the greater Toronto area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groundwork Agency to accomplish?

• Build an organic online presence for a concrete pumping contractor that had zero search visibility. The goal was to rank on Google for high-intent service and location keywords, generate inbound leads from organic traffic, and reduce dependence on referrals as the sole source of new business.

SOLUTION

How did you find Groundwork Agency?

Other

Why did you select Groundwork Agency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Groundwork Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the past year, our website designer has been responsible for the complete redevelopment and ongoing optimization of our website. The project included the design and launch of a modern, user-friendly website that accurately represents our services, equipment fleet, and expertise within the concrete pumping industry. In addition to website development, the project has focused heavily on search engine optimization (SEO), content strategy, and digital marketing initiatives aimed at increasing online visibility, generating qualified leads, and improving overall website performance.

Main Deliverables:

• Complete redesign and development of the Premier Concrete Pumping website.
• Development of service-specific and equipment-specific pages.
• Improved website navigation, layout, and user engagement.
• Comprehensive on-page SEO implementation.
• Keyword research and optimization targeting our related construction services
• Ongoing content development and SEO enhancements.
• Successfully established a stronger online presence for us.
• Increased website traffic from both organic and non-organic sources.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

636 organic clicks and 65,300 impressions in the first 6 months. Consistent month over month growth in both traffic and search visibility. Organic presence built from zero in a competitive trade vertical across multiple service area locations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed professionally and efficiently throughout the entire process. All major milestones, including the website redesign, content updates, and SEO initiatives, were delivered on schedule or within the agreed-upon timelines. Communication was consistent, and any questions or requests were addressed promptly.

They were highly responsive to our needs and took the time to understand our business, industry, and goals. Throughout the past year, they have continuously refined our website and SEO strategy, providing recommendations and implementing improvements that have resulted in increased website traffic, stronger search engine visibility, and growth in both organic and non-organic traffic. Their proactive approach and commitment to achieving results have made them a valuable partner in our company's online growth.

What was your primary form of communication with Groundwork Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to combine creative website design with a results-driven SEO strategy. They took the time to understand our business and industry, and their ongoing efforts have led to measurable improvements in website traffic and online visibility. Their responsiveness, expertise, and commitment to delivering long-term results set them apart.

Are there any areas for improvement or something Groundwork Agency could have done differently?

At this time, we do not have any constructive feedback to provide. The team has been responsive, professional, and has consistently delivered high-quality work. We have been very satisfied with both the website development and the ongoing SEO services, as well as the results achieved over the past year.

BACKGROUND

Please describe your company and position.

I am the Owner of Pro Force Electric

Describe what your company does in a single sentence.

Electrical contractor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groundwork Agency to accomplish?

• Build a professional website for an electrical contractor to showcase completed projects, establish credibility online, and be found by homeowners and general contractors searching for electrical services in their area.

SOLUTION

How did you find Groundwork Agency?

Referral

Why did you select Groundwork Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Groundwork Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete design and launch of company website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Professional website launched in under two weeks. Full project portfolio showcasing completed electrical work. Contact forms on every page creating a clear path for inbound inquiries from homeowners and GCs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered as promised and in time. Exceeded my expectations. Site is great and looks amazing.

What was your primary form of communication with Groundwork Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very professional. Not pushy at all. Ensured all needs were captured. Prompt response times to emails, texts and calls. Walked me through every step with no surprises.

Are there any areas for improvement or something Groundwork Agency could have done differently?

None. My experience was perfect.