Name: Groto
Address: Groto, 142, 1st Floor, Best Business Park, Netaji Subhash Place, Delhi, India, 110034, IN
Telephone: 8882446561
Price range: $50 - $99
Rating: 4.9

#1 AI-first UX Design Agency

We’re a UX design team built for the AI era.

If your product is powered by AI — predictions, chat, personalization, anything smart — but the experience feels clunky, confusing, or just… not usable, that’s where we come in.

We help product teams turn complex AI features into simple, human-first experiences that people actually get, trust, and want to use.

Whether you're building a GenAI assistant, launching a predictive dashboard, or just need your AI to feel less robotic — we’ve done it for folks at TATA, Colgate, KPMG, and fast-growing startups alike.

Our work blends product strategy, UX design, and a deep understanding of how people interact with AI.

If you’re building something smart, we’ll make sure it feels smart and usable.

Let’s build better AI experiences together.

️
Our services include: Product Design, User Experience Strategy, Design Systems, Visual Design for Websites, Mobile Apps & Dashboards, and Frontend Development.

Min project size
$5,000+
Hourly rate
$50 - $99 / hr
Employees
10 - 49
Locations
Delhi, India
Year founded
Founded 2021

Service Lines

UX/UI Design: 55%
Web Design: 30%
AI Agents: 5%
AI Development: 5%
Branding: 5%

Select Focus Area

User Experience Focus

User Research: 50%
UX Strategy: 49%
Usability Testing: 1%

Industries

Consumer products & services: 10%
Education: 10%
Financial services: 10%
Information technology: 10%
Legal: 10%
Medical: 10%
Other industries: 10%
Real estate: 10%
Retail: 10%
eCommerce: 10%

Clients

Midmarket ($10M - $1B): 60%
Enterprise (>$1B): 20%
Small Business (<$10M): 20%

UX/UI Design

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $50 - $99 /hr

Rating for cost 4.9 /5

What Clients Have Said

Groto offers competitively priced design services, praised for high-quality work and alignment with client budgets. Clients noted good value for cost, with efficient project management and positive user engagement outcomes. However, some experienced delays and suggested improvements in consistency and communication.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 7 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

Groto Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.5
Cost 4.9
Willing to Refer 4.9

Top Mentions

Review Highlights

Proficiency in UI/UX Design

Groto consistently receives praise for their high-quality UI/UX designs, effectively enhancing user experiences across various platforms. Clients appreciate their ability to create clean, modern interfaces and improve user engagement and satisfaction.
Strong Communication and Collaboration

Groto is commended for their strong communication and collaboration skills, maintaining clear and responsive interactions with clients through various channels, which supports effective project execution.
Expertise in Simplifying Complex User Flows

Clients valued Groto's ability to simplify complex user flows and improve user experiences. Their expertise in creating intuitive and user-friendly designs is a notable strength.
Successful Project Outcomes

Clients report successful project outcomes with Groto, including improved UX, modernized interfaces, and enhanced customer experiences. These results have translated into measurable benefits like increased user engagement and conversion rates.
Responsive and Flexible Team

Groto's team is recognized for being responsive and flexible in their approach, adapting to client needs and providing reliable service, which enhances client trust and satisfaction.
Challenges with Project Management

Some clients noted challenges with Groto's project management, including delays and inconsistent adherence to timelines. This suggests a need for improvement in meeting deadlines and managing project schedules.

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Groto Reviews

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Application Testing Web Design
Usability Testing User Research
Less than $10,000
Feb. - Apr. 2024

4.5

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are great designers."

Apr 17, 2024

Manager, Travel Agency

Bryson Robert

Hospitality & leisure
Tanzania
11-50 Employees
Online Review
Verified

Groto designed a website for a travel company. They created the website design using Figma and tested it.

Groto's website design helped the client increase the time spent on their platform. Their team was composed of great designers who produced an excellent design as scheduled. They also communicated well through virtual meetings.

UX/UI Design
Less than $10,000
Aug. - Sep. 2023

5.0

Quality: 4.5

Schedule: 3.5

Cost: 5.0

Willing to Refer: 5.0

''Their professionalism and ease to work with were impressive.''

Sep 19, 2023

Senior Director, Sutherland Global Services

Poch Olanday

Business services
Taguig, Philippines
10,001+ Employees
Online Review

An outsourcing company hired Groto for UI/UX design. They designed the interface of the client's learning technology software.

Groto's team helped the client implement the design they had in mind for their platform. Groto led a responsive and professional process with communication via virtual meetings. The client also praised the team's professionalism and smooth workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Sutherland Global Services

Describe what your company does in a single sentence.

Outsourcing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

Create a UX UI design for our learning technology tool called eSBL

SOLUTION

How did you find Groto?

Freelancer

Why did you select Groto over others?

Pricing fit our budget
Referred to me

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a UX UI design fro our learning technology software eSBL.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Translate the design into paper or digital blueprint

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the projected needed to extend but reasons are understandable. The team is very responsive and professional.

What was your primary form of communication with Groto?

Virtual Meeting

What did you find most impressive or unique about this company?

Their professionalism and ease to work with were impressive

Are there any areas for improvement or something Groto could have done differently?

none

RATINGS

5.0

UX/UI Design
Less than $10,000
June - Sep. 2022

5.0

Quality: 4.5

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"Their flexibility and reliability were impressive."

Jun 8, 2023

CEO, IndieFolio

Kavan Antani

Other industries
Mumbai, India
11-50 Employees
Online Review
Verified

A talent marketplace company hired Groto to redesign their platform. The team worked on simplifying the client's complex user flows and enhance their customer experience. They also created a new UI style guide.

Groto delivered great work, managing the engagement by collaborating closely with the client. Because of this, they earned the client's confidence in their ability to accomplish tasks. Moreover, their members were highly flexible and reliable. Overall, the engagement was successful.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of IndieFolio

Describe what your company does in a single sentence.

We help brands access top design talent and teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

Simplify complex user flows
Enhance customer experience

SOLUTION

How did you find Groto?

Online Search

Why did you select Groto over others?

High ratings
Pricing fit our budget
Good value for cost

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Groto helped us redesign our marketplace. They redesigned user journeys of all types of users (buyer/seller/admin). Introduced a new UI style guide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate
User engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Groto is very collaborative. You can trust them with getting the job done.

What was your primary form of communication with Groto?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility and reliability were impressive.

Are there any areas for improvement or something Groto could have done differently?

It was very satisfied. They executed as per our direction. Just to share a point here, I'd say more proactive thoughts on setting the core direction could have been helpful.

RATINGS

5.0

UX/UI Design
Confidential
Feb. - Apr. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The team demonstrated meticulousness and focus on improving user journeys and UX, which resulted positively."

May 17, 2023

CEO, PetSavvy

Meghana K

Other industries
India
1-10 Employees
Online Review

Groto designed the UI/UX of a practice management software provider's web app.

Groto helped the client improve user journeys and UX. The client commended the service provider's design approach, business understanding, and dedication to achieving the firm's goals. They also lauded the vendor's seamless project management, timely delivery, and prompt responses.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of PetSavvy

Describe what your company does in a single sentence.

The first cloud-based practice management system for veterinary clinics is called PetSavvy. Pet patient health records will be created using PetSavvy to prepare electronic medical data. Major veterinary hospitals, groups of veterinary clinics, specialty-referral clinics, equine practices, and mobile clinics are among the target markets for our platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

To Design Webapp

SOLUTION

How did you find Groto?

Online Search

Why did you select Groto over others?

Good value for cost

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Groto helped our Veterinarian Services Company with their WebApp's UI/UX designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team demonstrated meticulousness and focus on improving user journeys and UX, which resulted positively. Overall, their dedication to match business goals was notable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was very smooth. Yes, they deliver item on time and they responded to our need whenever we asked.

What was your primary form of communication with Groto?

Virtual Meeting

What did you find most impressive or unique about this company?

What I liked most were their design approach and business/user understanding.

Are there any areas for improvement or something Groto could have done differently?

Nothing as of now

RATINGS

5.0

Showing 11-14 of 14 Reviews

Locations (1)

Groto, 142, 1st Floor, Best Business Park, Netaji Subhash Place Delhi, India 110034

16 - 20

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Groto

#1 AI-first UX Design Agency

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Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

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Highly Rated Similar Providers

Reviews

Groto Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Proficiency in UI/UX Design

Strong Communication and Collaboration

Expertise in Simplifying Complex User Flows

Successful Project Outcomes

Responsive and Flexible Team

Challenges with Project Management

Reviews mentioning:

Groto Reviews

Website Design & Testing for Travel Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UI/UX Design for Outsourcing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Platform Redesign & UI Style Guide for Talent Marketplace

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UI/UX Design for Practice Management Software Provider

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Location

Locations (1)

Contact

Connections

Spexs

TrippyBid

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