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Groto

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#1 AI-first UX Design Agency

We’re a UX design team built for the AI era.

If your product is powered by AI — predictions, chat, personalization, anything smart — but the experience feels clunky, confusing, or just… not usable, that’s where we come in.

We help product teams turn complex AI features into simple, human-first experiences that people actually get, trust, and want to use.

Whether you're building a GenAI assistant, launching a predictive dashboard, or just need your AI to feel less robotic — we’ve done it for folks at TATA, Colgate, KPMG, and fast-growing startups alike.

Our work blends product strategy, UX design, and a deep understanding of how people interact with AI.

If you’re building something smart, we’ll make sure it feels smart and usable.

Let’s build better AI experiences together.

️
Our services include: Product Design, User Experience Strategy, Design Systems, Visual Design for Websites, Mobile Apps & Dashboards, and Frontend Development.

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Delhi, India
  • Year founded
    Founded 2021

1 Locations

  • Delhi , India

Service Lines
UX/UI Design
55%
Web Design
30%
AI Agents
5%
AI Development
5%
Branding
5%
Select Focus Area
User Experience Focus
User Research
50%
UX Strategy
49%
Usability Testing
1%
Industries
Consumer products & services
10%
Education
10%
Financial services
10%
Information technology
10%
Legal
10%
Medical
10%
Other industries
10%
Real estate
10%
Retail
10%
eCommerce
10%
Clients
Midmarket ($10M - $1B)
60%
Enterprise (>$1B)
20%
Small Business (<$10M)
20%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.9 /5

What Clients Have Said

Groto is praised for its competitive pricing and good value for cost, with clients noting that their rates fit within budgets. They consistently deliver quality design work, enhancing user experience and engagement, and are recognized for their effective project management.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 7 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Groto Review Insights

Overall Review Rating

4.9
  • Quality 4.9
  • Schedule 4.5
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Highly Recommended by Clients

    Clients consistently recommended Groto for their expertise and high ratings. Many chose them for their strong alignment with client values and good value for cost.

  • Client-Centric Approach

    Groto was noted for understanding client visions and translating them into high-quality designs. They were commended for their collaborative nature and flexibility in meeting client needs.

  • Positive Impact on User Engagement

    Their design work led to measurable improvements in user engagement, such as increased dwell time and conversion rates, highlighting the effectiveness of their designs in enhancing user experience.

  • Need for More Feedback Loops

    While clients were generally satisfied, some suggested that Groto could benefit from incorporating more feedback loops to enhance responsiveness and ensure client satisfaction.

  • Exceptional Design and Animation Skills

    Clients frequently praised Groto's design capabilities, especially their use of animations and modern, clean interfaces. Their work was well-received and often exceeded expectations, leading to improved user experiences.

  • Strong Project Management

    Groto demonstrated effective project management skills, with timely delivery and clear communication. Clients appreciated their responsiveness and ability to incorporate feedback efficiently.

Groto Reviews

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Platform Redesign & UI Style Guide for Talent Marketplace

  • UX/UI Design
  • Less than $10,000
  • June - Sep. 2022
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0

"Their flexibility and reliability were impressive."

Jun 8, 2023
CEO, IndieFolio
Kavan Antani
Verified
  • Other industries
  • Mumbai, India
  • 11-50 Employees
  • Online Review
  • Verified

A talent marketplace company hired Groto to redesign their platform. The team worked on simplifying the client's complex user flows and enhance their customer experience. They also created a new UI style guide.

UI/UX Design for Practice Management Software Provider

  • UX/UI Design
  • Confidential
  • Feb. - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The team demonstrated meticulousness and focus on improving user journeys and UX, which resulted positively."

May 17, 2023
CEO, PetSavvy
Meghana K
  • Other industries
  • India
  • 1-10 Employees
  • Online Review

Groto designed the UI/UX of a practice management software provider's web app.

Showing 11-12 of 12 Reviews

Locations (1)

Groto, 142, 1st Floor, Best Business Park, Netaji Subhash Place Delhi, India 110034

16 - 20

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