GreatBlue Research

For four decades, GreatBlue has been conducting comprehensive qualitative and quantitive customer and employee research on behalf of the utilities industry. Our time tested and constantly refined research processes, coupled with our deep understanding of the diverse and complicated utilities space, provides our clients the opportunity to understand their customers and employees with extreme detail. 

GreatBlue has conducted and reported on millions of completed utilities respondent surveys and thousands of focus groups. We work closely with utility organizations of all shapes, sizes and geographic locations.  From the small, municipally owned local utility serving one town to Joint Action Agencies overseeing many members/customers, as well as investor-owned and cooperatives utility organizations, GreatBlue approaches each and every project with the same level of detail and attention.