We’re Goodness. A user-first, digital commerce par
"Goodness has been our digital agency partner for 10 years. They’re equal parts beauty and brains and truly engage us like partners.” — CLIF Bar
Founded in 2001, Bukwild has been a leader in creating award winning digital experiences for some of the worlds largest, smallest, most beloved and bravest brands.
With 20+ years of digital expertise Goodness leads clients through a variety of engagement types, from digital transformation, digital commerce, brand websites to ongoing optimization.
Our process is tuned to calmly achieve client-team alignment and output experiences that focus on the needs of the user.
Some of the brands we've partnered with: CLIF Bar, Amplitude, Amazon, Nike, Netlify, Lyra, Mondelez, Danone, Advisor Group/Osaic, Nuro, Coachella and many more over two decades of digital leadership.
Our services:
Consulting & Digital Leadership
User Strategy
CRO Strategy
Digital Design
Technology Development
Integration Implementation
Web Optimization & Managed Servcices
Industries we work in:
CPG
Consulting
Technology
Healthcare
Fintech
Cannabis
Lifestyle
Why choose us:
20+ years of digital leadership
1,000's of successful projects for small, mid-cap and enterprise
Calm, expert facilitation that seeks client-team alignment
Tightly integrated design and technology teams
EOE that values the balance of healthy humans & healthy business
Our approach:
User First. Always.
We identify the role of your website within your digital ecosystem, and prioritize the needs of your users. A user-centric experience is a requirement to keep users coming back.
We optimize user journeys to help your user understand which of your offerings is right for them, and make it as easy as possible to get it, as often as they need it.
We put our years of experience to work assembling a stack that maximizes your team's efficiency and makes the most of micro-moments like marketing, payments, post purchase, customer support, logistics and lead generation.
Goodness (Formerly Bukwild) offers competitive pricing and good value for cost, as noted in multiple reviews. Clients appreciate their budget alignment and effective project management, with project teams typically consisting of 2-10 employees. Specific project costs were not disclosed.
Goodness (Formerly Bukwild) provided comprehensive project scopes and deliverables, including strategy, design, and development, ensuring all aspects of client needs were met.
Effective Sales Lead Generation Tools
The interactive tools developed by Goodness (Formerly Bukwild) effectively drove new sales leads and increased brand awareness for clients.
Effective Web Design and Maintenance
Clients appreciated Goodness (Formerly Bukwild)'s ability to deliver web design, UX/UI support, and web migration services, leading to improved web traffic, session duration, and lead conversion.
Proactive and Knowledgeable Team
Clients noted the proactivity and deep knowledge of the Goodness (Formerly Bukwild) team, which contributed to the success of various projects.
Successful E-commerce Enhancements
Goodness (Formerly Bukwild) successfully implemented various optimizations for e-commerce platforms, leading to increased sales and reduced content management time.
Content Writing ServicesConversion OptimizationUX/UI DesignWeb DesignWeb Development
Netlify
+1
$200,000 to $999,999
Feb. 2021 - Ongoing
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"Their project managers are highly responsive and amendable to our business needs."
Aug 14, 2023
Digital Marketing Director, Papa & Barkley
Drew Hyland
Verified
Other industries
Los Angeles, California
51-200 Employees
Online Review
Verified
Bukwild is developing a website for a cannabis wellness company. The team is tasked with migrating the client's CMS into Craft and improving the content hierarchy and browsing experience.
Bukwild’s work has reduced independent contractor time and increased sales, meeting expectations. The team uses Asana to manage tasks and respond quickly to concerns. They are adaptable and responsive. Their expertise in web development and customization is commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Digital Marketing Director of Papa & Barkley
Describe what your company does in a single sentence.
Papa & Barkley is a cannabis wellness company manufacturing solventless topicals, patches, tinctures, capsules, and edibles available in licensed dispensaries in California and nationwide (<0.3%THC).
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bukwild to accomplish?
Launch Headless Website
Yotpo Integrations
PDP UIUX Optimizations
SOLUTION
How did you find Bukwild?
Online Search
Referral
Why did you select Bukwild over others?
High ratings
Great culture fit
Company values aligned
How many teammates from Bukwild were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Bukwild has been a key partner in our CMS migration into Craft, allowing our team to easily manage all five brands under our corporate umbrella. The initial site launch introduced a new contemporary web design elevating our core product solutions and product photography. After the site launch, Bukwild has been a key partner in the growth of our CBD e-commerce and California DTC businesses.
Our product roadmap has included optimizations to the the e-commerce cart, subscription UIUX, referral program UIUX, product reviews, numerous SaaS integrations, and GA4 migration. Most recently we completed a design exploration and overhaul of all Product Description Pages, improving the content hierarchy and browsing experience.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
1) Reduced independent contractor time needed to draft and publish content. 2) Increased CBD e-commerce and California delivery DTC sales.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Bukwild uses a dedicated PM and tasks assigned in Asana. Their project managers are highly responsive and amendable to our business needs. When we have concerns, which are rare, they are quick to respond and address the situation.
What was your primary form of communication with Bukwild?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Adaptability and web dev customizations to our business needs.
Are there any areas for improvement or something Bukwild could have done differently?
Project scopes could include more client-facing revisions and time.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev, Design & Rebranding for Strategy Consulting Firm
Digital StrategyUX/UI DesignVideo ProductionWeb DesignWeb Development
$200,000 to $999,999
Mar. - Dec. 2014
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Bukwild was great at project management."
Aug 11, 2023
CEO, GO Strategy Partners
Sara Olsen
Verified
Other industries
San Francisco, California
1-10 Employees
Online Review
Verified
Bukwild designed and developed a website for a strategy consulting firm. Additionally, they executed a rebranding strategy. Their work included CRM development, UI/UX design, and backend integrations.
Bukwild successfully completed all the project's deliverables, showing great project management and timely deliveries. The team was responsive and proactive, bringing creative ideas to the table to improve the client's vision. Moreover, they were knowledgeable and fun to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of GO Strategy Partners
Describe what your company does in a single sentence.
We are strategy consultants. We worked with Bukwild to redesign and develop a website for the largest container recycler in California -- and the US.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bukwild to accomplish?
Design and build a website that could better engage customers, help grow the business, and impact the communities in which the client had a presence
Execute a rebranding strategy
SOLUTION
How did you find Bukwild?
Referral
Why did you select Bukwild over others?
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
How many teammates from Bukwild were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Bukwild managed the entire web process for us, which included both a microsite as a temporary solution that executed on a rebranding strategy, and a relaunch of the full website with additional capabilities.. Deliverables included:
IA/User flows, a marketing sitemap, and a user-screen sitemap annotated with all functions
UX
complete wireframes matched to userflows, and key[page representations of mobile breaks
CRM brief outlining CRM integration
Integration study and documentation
Creative concepts
2 creative concepts narrowed down to one
Creative execution
full set of designed and produced PSD documents for all unique pages
What were the measurable outcomes from the project that demonstrate progress or success?
They delivered on each deliverable as described earlier.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Bukwild was great at project management. When there wasn't scope change, they delivered on time. With scope change, obviously the time line changed as well. They were very conscientious in responding to our requests and proactively suggested creative ideas that augmented what we were trying to accomplish.
What was your primary form of communication with Bukwild?
In-Person Meeting
What did you find most impressive or unique about this company?
They were excellent at their craft, and also really fun to work with
Are there any areas for improvement or something Bukwild could have done differently?
Nothing I can think of at the moment
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Revamp for Autonomous Vehicle Technology Firm
Digital StrategyUX/UI DesignWeb DesignWeb Development
Usability Testing
+2
$200,000 to $999,999
Dec. 2021 - Apr. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were firm when setting realistic boundaries but always willing to get creative to accommodate requests."
Aug 10, 2023
Head of Brand Marketing, Nuro
Santiago Sinisterra
Verified
Automotive
Mountain View, California
501-1,000 Employees
Online Review
Verified
Bukwild revamped the website of an autonomous vehicle technology firm. They redesigned the site's architecture, featured the client's story on the website, and partnered with another vendor to create assets.
Bukwild helped the client see a 10 times increase in website traffic and the average time users spent on the platform. Their team also enabled the client to receive positive investor feedback. Aside from that, other future mobility firms used the design of the client's website as a reference.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Brand Marketing at Nuro.
Describe what your company does in a single sentence.
Autonomous vehicle technology leader with a proven application in AV delivery partnered with Uber Eats, Walmart, FedEx, Domino's, Kroger, 7-Eleven, and Chipotle.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bukwild to accomplish?
Website
SOLUTION
How did you find Bukwild?
Knew them from previous jobs
Why did you select Bukwild over others?
High ratings
Good value for the cost
Elite web development agency
How many teammates from Bukwild were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Bukwild was hired to entirely re-architecture the Nuro site to correspond with our rebrand. I tasked them with the following:
Building a Website Architecture based on discovery conversations with identified key stakeholders
Partnering with a production company to create assets for the site
Building and developing an innovative approach to tell the Nuro story, especially on the Home page
Developing and deploying the site on a brand new CMS.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Nuro.ai saw a 10X increase in traffic and time on site
Glowing investor feedback
Website design has been used as a reference for other future mobility companies (from company sources)
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Bukwild shines when it comes to project management. Their team is one of the most organized, top-notch PMs I've ever worked with. They were firm when setting realistic boundaries but always willing to get creative to accommodate requests and shifting timeframes.
What was your primary form of communication with Bukwild?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Bukwild is the perfect cross-over of elite-level creativity and hyper-organization. It's very hard to find both at a single agency. On top of that, you'll be hard-pressed to find a better group of humans. They have all the talent to warrant a brash ego, and yet they all carry themselves with humility and eagerness.
Are there any areas for improvement or something Bukwild could have done differently?
Not a single one. I have used them across 3 jobs now, and I don't plan on stopping.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"I have recommended Bukwild to every one of my former colleagues and friends.
Platform Design & Dev for Mental Health Services Provider
Digital StrategyUX/UI DesignWeb DesignWeb Development
Confidential
May 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They go above and beyond to learn about our goals and understand what success looks like."
Aug 10, 2023
Head of Design, Lyra Health
Megan Meeker
Verified
Other industries
Burlingame, California
501-1,000 Employees
Online Review
Verified
Bukwild has developed a self-care platform and a tool for sharing demos for a mental health services provider. Their work has included strategy, product design, content and web development, and support.
The client's self-care platform now has 20,000 active users thanks to its uniqueness, and the custom tool has allowed the client to launch 48 unique demo sites, receiving positive customer feedback. Bukwild delivers on time and is responsive to the client's needs. Overall, they're a passionate team.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Design of Lyra Health
Describe what your company does in a single sentence.
Lyra Health is a leading provider of innovative mental health benefits for more than 2.5 million global employees and dependents and is transforming mental health care by creating a frictionless experience for members, providers, and employers.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bukwild to accomplish?
Create a self-care platform
Create a tool to publish product demos
SOLUTION
How did you find Bukwild?
Referral
Why did you select Bukwild over others?
Close to my geographic location
Great culture fit
Good value for cost
Company values aligned
How many teammates from Bukwild were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Ideate and launch a self-care platform: Scope included strategy definition, product design, content design, and web development supporting accessibility and localization best practices. Content featured on our self-care platform includes mindfulness, meditations, breathing exercises, journals and courses all of which can be filtered, prioritized, saved, and much more.
Tool for sharing demos of the Lyra platform: Scope included strategy definition, product design, content design, and web development supporting accessibility best practices. Content featured includes a summary of key business offerings and prototypes to simulate the full care platform Lyra offers.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Lyra's self-care platform has about 20k active users consuming mindfulness content, which directly supports members feeling better and Lyra's ability to offer a unique service in the market. Lyra's product demo tool has enabled Lyra to launch 48 unique demo sites in our pilot alone and 100% of partnership directors found it easy and quick to build a customized website. We have also received positive feedback directly from prospects and customers.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Bukwild has always delivered on time and been extremely responsive to our needs across our business goals, customer goals, and member goals. It is clear they are passionate about their work and process to collaborate and deliver.
What was your primary form of communication with Bukwild?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They go above and beyond to learn about our goals and understand what success looks like. They not only share their own domain expertise but actively work to learn more about our business and how they can investigate, research, and ideate to up level strategy which ultimately impacts the quality of all outcomes.
Are there any areas for improvement or something Bukwild could have done differently?
We would love Bukwild to hire more folks on their team so we can continue to work with the same talented team members extending our collaboration.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Fantastic group of folks
Web Design & Maintenance for Music Streaming Company
Digital StrategyMarketing StrategyUX/UI DesignWeb Development
$50,000 to $199,999
May 2018 - Apr. 2021
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They went after our business goal and not our total budget."
Aug 28, 2023
Alliance Partner Marketing, Music Streaming Company
Any Hsu
Verified
Information technology
Oakland, California
5,001-10,000 Employees
Online Review
Verified
Bukwild provided web design and maintenance services for a music streaming company. The team provided UI/UX design and web migration support, as the client rebranded from Pandora to SXM Media.
Bukwild's work resulted in an improvement in the client's web traffic, time session duration, and conversion rate. The team had the project's success in mind and met expectations. Bukwild's project managers were patient and detail-oriented, helping the client take their project to the next level.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Alliance Partner Marketing of a music streaming company.
Describe what your company does in a single sentence.
Music Streaming and Ad Tech
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bukwild to accomplish?
Web design, maintenance
Creative campaign design and execution
Generate new leads through digital properties
SOLUTION
How did you find Bukwild?
Legacy vendor
Why did you select Bukwild over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Bukwild were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Bkwld designed and maintained the Pandora for Brands website. As we rebranded to SXM Media, BKWLD provided UX/UI support, website migration support, and web development services. They are strategic, creative and responsive across all services.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Web traffic
time spent on site
leads conversion.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Superb as they have the most patient and detail-oriented project managers who help to bring your project to the next level.
What was your primary form of communication with Bukwild?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They went after our business goal and not our total budget.
Are there any areas for improvement or something Bukwild could have done differently?
None
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web-Based Tool Development for Web Development Platform
"They were an incredibly creative group of digital specialists keen to experiment and innovate."
Aug 8, 2023
Former Sr Director of Enterprise Marketing, Netlify
Samara Donald
Verified
Other industries
San Francisco, California
201-500 Employees
Online Review
Verified
A web development platform wanted to drive new sales leads and hired Bukwild to build an interactive web-based tool. The tool enabled end customers to calculate their ROI on the client's platform.
Thanks to Bukwild's work on the tool, the client was able to drive visitors, accomplishing their goal of generating sales-qualified leads and raising brand awareness. The team set a clear schedule with milestones and communicated well through weekly check-ins. Their creative approach stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Sr. Director, Enterprise Marketing of Netlify
Describe what your company does in a single sentence.
Netlify is a web developer platform made to unify all content sources for higher website performance, increased developer productivity, and a path to modern, composable architecture.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bukwild to accomplish?
Drive new sales leads
Create awareness
SOLUTION
How did you find Bukwild?
Referral
Why did you select Bukwild over others?
Great culture fit
Good value for cost
Referred to me
How many teammates from Bukwild were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Buckwild built an interactive web based tool for prospective customers to calculate their ROI by using Netlify.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We were able to drive visitors to the interactive tool (awareness goal) as well as new qualified sales leads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Bukwild team is excellent at project management. They built a detailed work back schedule with milestones and timings through the project. Each week we checked in against the anticipated timings and updated the timeline where needed.
What was your primary form of communication with Bukwild?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were an incredibly creative group of digital specialists keen to experiment and innovate. Never shy to push us to try new things.
Are there any areas for improvement or something Bukwild could have done differently?
I'd only have loved more ideas on how we drive traffic to the tool; help us think through the full customer journey.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Showing 1-6 of
6 Reviews
Ongoing Digital Partnership
Our programs are focused on outcomes over deliverables, and built around the following quarterly cycle subscriptions.
Small
Care & Support
$8,000
/month
Purpose: Rock solid day to day support for critical maintenance security updates
Dedicated Leadership: Dedicated Discipline Leads for project management
Medium
Extend & Innovate
$10,000
/month
Purpose: Additional multidisciplinary bandwidth for initiatives campaigns and projects
Dedicated Leadership: Dedicated Discipline Leads for project management
Large
Optimize Commerce
$15,000
/month
Purpose: A proactive multidisciplinary digital team watching out for your brand
Dedicated Leadership: Dedicated Discipline Leads for project management strategy creative and technology
Features
Small
$8,000
/mo
Medium
$10,000
/mo
Large
$15,000
/mo
Purpose
Rock solid day to day support for critical maintenance security updates
Additional multidisciplinary bandwidth for initiatives campaigns and projects
A proactive multidisciplinary digital team watching out for your brand
Dedicated Leadership
Dedicated Discipline Leads for project management
Dedicated Discipline Leads for project management
Dedicated Discipline Leads for project management strategy creative and technology
Small
$8,000
/mo
Purpose
Rock solid day to day support for critical maintenance security updates
Dedicated Leadership
Dedicated Discipline Leads for project management
Medium
$10,000
/mo
Purpose
Additional multidisciplinary bandwidth for initiatives campaigns and projects
Dedicated Leadership
Dedicated Discipline Leads for project management
Large
$15,000
/mo
Purpose
A proactive multidisciplinary digital team watching out for your brand
Dedicated Leadership
Dedicated Discipline Leads for project management strategy creative and technology
Locations (1)
2421 17th StreetSacramento, CA,
United States95818
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