Goodness (Formerly Bukwild)

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Director of Papa & Barkley

Describe what your company does in a single sentence.

Papa & Barkley is a cannabis wellness company manufacturing solventless topicals, patches, tinctures, capsules, and edibles available in licensed dispensaries in California and nationwide (<0.3%THC).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bukwild to accomplish?

• Launch Headless Website
• Yotpo Integrations
• PDP UIUX Optimizations

SOLUTION

How did you find Bukwild?

• Online Search
• Referral

Why did you select Bukwild over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Bukwild were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bukwild has been a key partner in our CMS migration into Craft, allowing our team to easily manage all five brands under our corporate umbrella. The initial site launch introduced a new contemporary web design elevating our core product solutions and product photography. After the site launch, Bukwild has been a key partner in the growth of our CBD e-commerce and California DTC businesses. 

Our product roadmap has included optimizations to the the e-commerce cart, subscription UIUX, referral program UIUX, product reviews, numerous SaaS integrations, and GA4 migration. Most recently we completed a design exploration and overhaul of all Product Description Pages, improving the content hierarchy and browsing experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1) Reduced independent contractor time needed to draft and publish content. 2) Increased CBD e-commerce and California delivery DTC sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bukwild uses a dedicated PM and tasks assigned in Asana. Their project managers are highly responsive and amendable to our business needs. When we have concerns, which are rare, they are quick to respond and address the situation.

What was your primary form of communication with Bukwild?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Adaptability and web dev customizations to our business needs.

Are there any areas for improvement or something Bukwild could have done differently?

Project scopes could include more client-facing revisions and time.

BACKGROUND

Please describe your company and position.

I am the CEO of GO Strategy Partners

Describe what your company does in a single sentence.

We are strategy consultants. We worked with Bukwild to redesign and develop a website for the largest container recycler in California -- and the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bukwild to accomplish?

• Design and build a website that could better engage customers, help grow the business, and impact the communities in which the client had a presence
• Execute a rebranding strategy

SOLUTION

How did you find Bukwild?

Referral

Why did you select Bukwild over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Bukwild were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bukwild managed the entire web process for us, which included both a microsite as a temporary solution that executed on a rebranding strategy, and a relaunch of the full website with additional capabilities.. Deliverables included:

• IA/User flows, a marketing sitemap, and a user-screen sitemap annotated with all functions
• UX
  • complete wireframes matched to userflows, and key[page representations of mobile breaks
• CRM brief outlining CRM integration
• Integration study and documentation
•  Creative concepts
  • 2 creative concepts narrowed down to one
• Creative execution
  • full set of designed and produced PSD documents for all unique pages
• Visual & functional requirements doc
• Production development
  • fully developed, backend integrated , CRM integrated websiite

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered on each deliverable as described earlier.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bukwild was great at project management. When there wasn't scope change, they delivered on time. With scope change, obviously the time line changed as well. They were very conscientious in responding to our requests and proactively suggested creative ideas that augmented what we were trying to accomplish.

What was your primary form of communication with Bukwild?

In-Person Meeting

What did you find most impressive or unique about this company?

They were excellent at their craft, and also really fun to work with

Are there any areas for improvement or something Bukwild could have done differently?

Nothing I can think of at the moment

BACKGROUND

Please describe your company and position.

I am the Head of Brand Marketing at Nuro.

Describe what your company does in a single sentence.

Autonomous vehicle technology leader with a proven application in AV delivery partnered with Uber Eats, Walmart, FedEx, Domino's, Kroger, 7-Eleven, and Chipotle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bukwild to accomplish?

Website

SOLUTION

How did you find Bukwild?

Knew them from previous jobs

Why did you select Bukwild over others?

• High ratings
• Good value for the cost
• Elite web development agency

How many teammates from Bukwild were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bukwild was hired to entirely re-architecture the Nuro site to correspond with our rebrand. I tasked them with the following:

• Building a Website Architecture based on discovery conversations with identified key stakeholders 
• Partnering with a production company to create assets for the site 
• Building and developing an innovative approach to tell the Nuro story, especially on the Home page 
• Developing and deploying the site on a brand new CMS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Nuro.ai saw a 10X increase in traffic and time on site 
• Glowing investor feedback 
• Website design has been used as a reference for other future mobility companies (from company sources)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bukwild shines when it comes to project management. Their team is one of the most organized, top-notch PMs I've ever worked with. They were firm when setting realistic boundaries but always willing to get creative to accommodate requests and shifting timeframes.

What was your primary form of communication with Bukwild?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bukwild is the perfect cross-over of elite-level creativity and hyper-organization. It's very hard to find both at a single agency. On top of that, you'll be hard-pressed to find a better group of humans. They have all the talent to warrant a brash ego, and yet they all carry themselves with humility and eagerness.

Are there any areas for improvement or something Bukwild could have done differently?

Not a single one. I have used them across 3 jobs now, and I don't plan on stopping.

BACKGROUND

Please describe your company and position.

I am the Head of Design of Lyra Health

Describe what your company does in a single sentence.

Lyra Health is a leading provider of innovative mental health benefits for more than 2.5 million global employees and dependents and is transforming mental health care by creating a frictionless experience for members, providers, and employers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bukwild to accomplish?

• Create a self-care platform
• Create a tool to publish product demos

SOLUTION

How did you find Bukwild?

Referral

Why did you select Bukwild over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bukwild were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ideate and launch a self-care platform: Scope included strategy definition, product design, content design, and web development supporting accessibility and localization best practices. Content featured on our self-care platform includes mindfulness, meditations, breathing exercises, journals and courses all of which can be filtered, prioritized, saved, and much more.

Tool for sharing demos of the Lyra platform: Scope included strategy definition, product design, content design, and web development supporting accessibility best practices. Content featured includes a summary of key business offerings and prototypes to simulate the full care platform Lyra offers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lyra's self-care platform has about 20k active users consuming mindfulness content, which directly supports members feeling better and Lyra's ability to offer a unique service in the market. Lyra's product demo tool has enabled Lyra to launch 48 unique demo sites in our pilot alone and 100% of partnership directors found it easy and quick to build a customized website. We have also received positive feedback directly from prospects and customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bukwild has always delivered on time and been extremely responsive to our needs across our business goals, customer goals, and member goals. It is clear they are passionate about their work and process to collaborate and deliver.

What was your primary form of communication with Bukwild?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They go above and beyond to learn about our goals and understand what success looks like. They not only share their own domain expertise but actively work to learn more about our business and how they can investigate, research, and ideate to up level strategy which ultimately impacts the quality of all outcomes.

Are there any areas for improvement or something Bukwild could have done differently?

We would love Bukwild to hire more folks on their team so we can continue to work with the same talented team members extending our collaboration.

BACKGROUND

Please describe your company and position.

I am the Alliance Partner Marketing of a music streaming company.

Describe what your company does in a single sentence.

Music Streaming and Ad Tech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bukwild to accomplish?

• Web design, maintenance
• Creative campaign design and execution
• Generate new leads through digital properties

SOLUTION

How did you find Bukwild?

Legacy vendor

Why did you select Bukwild over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bukwild were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bkwld designed and maintained the Pandora for Brands website. As we rebranded to SXM Media, BKWLD provided UX/UI support, website migration support, and web development services. They are strategic, creative and responsive across all services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Web traffic
• time spent on site
• leads conversion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Superb as they have the most patient and detail-oriented project managers who help to bring your project to the next level.

What was your primary form of communication with Bukwild?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They went after our business goal and not our total budget.

Are there any areas for improvement or something Bukwild could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Sr. Director, Enterprise Marketing of Netlify

Describe what your company does in a single sentence.

Netlify is a web developer platform made to unify all content sources for higher website performance, increased developer productivity, and a path to modern, composable architecture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bukwild to accomplish?

• Drive new sales leads
• Create awareness

SOLUTION

How did you find Bukwild?

Referral

Why did you select Bukwild over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Bukwild were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Buckwild built an interactive web based tool for prospective customers to calculate their ROI by using Netlify.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to drive visitors to the interactive tool (awareness goal) as well as new qualified sales leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bukwild team is excellent at project management. They built a detailed work back schedule with milestones and timings through the project. Each week we checked in against the anticipated timings and updated the timeline where needed.

What was your primary form of communication with Bukwild?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were an incredibly creative group of digital specialists keen to experiment and innovate. Never shy to push us to try new things.

Are there any areas for improvement or something Bukwild could have done differently?

I'd only have loved more ideas on how we drive traffic to the tool; help us think through the full customer journey.